{"id":209880,"date":"2026-09-15T04:30:29","date_gmt":"2026-09-15T04:30:29","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/micromaniazing-2\/"},"modified":"2026-09-15T11:24:33","modified_gmt":"2026-09-15T11:24:33","slug":"micromaniazing","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/micromaniazing\/","title":{"rendered":"RCS da un gran impulso a la visibilidad de las marcas y a la interacci\u00f3n con los clientes"},"content":{"rendered":"\n

Micromania-Zing, part of the gaming retail giant Game Stop, wanted to ramp up customer engagement while boosting brand visibility. Their main goal was to simplify transactions and provide a seamless, hassle-free consumer experience. <\/p>\n\n

Challenge: Low customer engagement and limited outreach capabilities <\/h2>\n\n

Micromania-Zing was dealing with low customer engagement statistics. To tackle the issue, they started working with Sinch and used Rich SMS to connect with their customers for a variety of initiatives including promotions, loyalty offers, pre-ordering, and more. Almost immediately, the company saw increased sales and improved customer engagement. However, Rich SMS has limitations, like its 160-character count, which sparked their interest in exploring alternative solutions; one that could complement their use of Rich SMS and take their customer engagement to new levels. <\/p>\n\n

Solution: A capable and convenient RCS solution from Sinch<\/h2>\n\n

Sinch recommended an RCS messaging solution to Micromania-Zing, and it promptly transformed the brand’s customer engagement approach. Not only did RCS offer more than 160 characters in messaging, but it also provided up to four calls-to-action for use in redirecting clients to different categories in its campaigns. This provided customers with a richer and more convenient experience, as they could now interact with Micromania-Zing directly on their messaging app. <\/p>\n\n

\"Micromania-Zing's<\/figure>\n\n

Results: Improved brand visibility and customer engagement<\/h2>\n\n

Micromania-Zing welcomed the remarkable results. Their read rate doubled, improving the brand’s visibility among its customers. Moreover, the brand\u2019s click rate with RCS was seven times higher compared with their earlier Rich SMS campaigns. Micromania-Zing also saw a significant improvement in their website’s redirection rate with RCS, which was 120% higher than with Rich SMS. This resulted in an 86% higher read rate compared with their newsletters, marking a new high in their customer engagement metrics. <\/p>\n\n

\u00abRCS was an obvious choice to reinforce our system with a conversational format,\u201d said Caroline Pineau Marescal, Data & CRM Manager at Micromania-Zing. \u201cThanks to Sinch’s support and expertise, we were able to boost traffic among an audience looking for good deals.\u201d <\/p>\n\n

Sinch’s RCS solution provided Micromania-Zing with the increase in brand awareness and improved customer interaction they sought. It allowed them to engage their customers more effectively, while providing a superior and more personalized experience. The results speak volumes about the potential of RCS in transforming customer engagement and setting new benchmarks for success. <\/p>\n\n

Click here to find out more about Sinch RCS messaging. <\/a><\/p>\n","protected":false},"author":19,"featured_media":60308,"template":"","meta":{"_acf_changed":false},"class_list":["post-209880","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDescubre c\u00f3mo el RCS da un gran impulso a la visibilidad de la marca y - Sinch<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Micromania-Zing elev\u00f3 la visibilidad de su marca y la interacci\u00f3n con los clientes gracias al RCS de Sinch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/micromaniazing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubre c\u00f3mo el RCS da un gran impulso a la visibilidad de la marca y - 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