{"id":209865,"date":"2026-09-15T04:29:29","date_gmt":"2026-09-15T04:29:29","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/yandy-2\/"},"modified":"2026-09-15T04:29:29","modified_gmt":"2026-09-15T04:29:29","slug":"yandy","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/yandy\/","title":{"rendered":"C\u00f3mo Yandy obtiene 20 veces m\u00e1s rendimiento de la inversi\u00f3n usando SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Yandy, un minorista de comercio electr\u00f3nico conocido por su lencer\u00eda y disfraces atrevidos y de tendencia, no le cuesta llamar la atenci\u00f3n. Como sus nuevos productos y promociones se agotan al poco de salir, Yandy mantiene informados a sus clientes VIP mediante alertas por SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras recomprar Yandy a su antigua empresa matriz en 2023, el director ejecutivo Aras Koktas necesitaba un nuevo comienzo, por lo que busc\u00f3 una API de SMS \u00e1gil y flexible para integrarla en el sistema de comercio electr\u00f3nico a medida de Yandy.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=BCzhDI-8MCM\" class=\"lazy-video-link\" data-lazy-video=\"BCzhDI-8MCM\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/BCzhDI-8MCM\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/BCzhDI-8MCM\/maxresdefault.jpg\" alt=\"How this lingerie brand earns 20x ROI from SMS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=BCzhDI-8MCM#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/BCzhDI-8MCM\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/BCzhDI-8MCM\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=BCzhDI-8MCM\",\n    \"name\": \"How this lingerie brand earns 20x ROI from SMS\",\n    \"description\": \"Aras Koktas, CEO at Yandy, walks us through how his team built a high-performing SMS program from the ground up and what kinds of campaigns they send to keep 100K+ subscribers engaged.\",\n    \"uploadDate\": \"2025-07-30T13:34:14+00:00\",\n    \"duration\": \"PT3M54S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNo necesit\u00e1bamos todos los extras de un proveedor de SMS integral\u201d, afirm\u00f3 Aras. \u00abNecesit\u00e1bamos un proveedor de infraestructura SMS eficaz y rentable\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La b\u00fasqueda de un socio de API de SMS fiable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aras y su equipo empezaron a evaluar a las empresas l\u00edderes en el sector de la infraestructura y descubrieron la soluci\u00f3n de API de SMS de Sinch. Al final, se asociaron con Sinch por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proceso de configuraci\u00f3n sencillo<\/li>\n\n\n\n<li>Equipo de asistencia experto<\/li>\n\n\n\n<li>Asequibilidad<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En solo una semana, Yandy integr\u00f3 la API REST de Sinch en su sistema de comercio electr\u00f3nico a medida y empez\u00f3 a crear su lista de suscriptores de SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, env\u00edan ofertas VIP, lanzamientos de productos y promociones urgentes a trav\u00e9s de la API de Sinch. Sinch tambi\u00e9n les ayud\u00f3 a pasar de usar 10DLC a un c\u00f3digo corto para mejorar la entregabilidad y el rendimiento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campa\u00f1as de SMS de gran volumen con resultados espectaculares<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde 2023, la lista de SMS de Yandy ha pasado de cero a m\u00e1s de 100\u00a0000 suscriptores. De media, sus campa\u00f1as de mensajes consiguen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>35\u00a0% de tasa de clics<\/li>\n\n\n\n<li>5-7\u00a0% de tasa de conversi\u00f3n<\/li>\n\n\n\n<li>ROI de 15-20x<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, sus campa\u00f1as de SMS tienen tasas de opt out m\u00e1s bajas que sus campa\u00f1as de email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCreo que eso demuestra la intenci\u00f3n\u201d, coment\u00f3 Aras. \u201cHay gente que solo se suscribe por email para conseguir cupones. Pero, con los SMS, tienen verdadero inter\u00e9s en recibir nuestras noticias r\u00e1pido y antes que nadie\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exploraci\u00f3n de tecnolog\u00edas de mensajer\u00eda emergentes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Aras le entusiasma ver c\u00f3mo las nuevas tecnolog\u00edas de IA, como las respuestas automatizadas, podr\u00edan ayudarles a mejorar su estrategia de marketing por SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su equipo y \u00e9l tambi\u00e9n est\u00e1n explorando los servicios de comunicaci\u00f3n enriquecida (RCS) para crear una experiencia de marca a\u00fan m\u00e1s inmersiva con carruseles de im\u00e1genes, respuestas r\u00e1pidas y opciones de pago integradas en el mensaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTenemos los aspectos b\u00e1sicos cubiertos y es una asociaci\u00f3n excelente. As\u00ed que ahora me entusiasma ver qu\u00e9 nuevas tecnolog\u00edas llegar\u00e1n a este mundo\u201d.<\/p>\n","protected":false},"author":19,"featured_media":164128,"template":"","meta":{"_acf_changed":false},"class_list":["post-209865","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Yandy obtiene 20 veces m\u00e1s rendimiento de la inversi\u00f3n usando SMS - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/yandy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Yandy obtiene 20 veces m\u00e1s rendimiento de la inversi\u00f3n usando SMS - Sinch\" \/>\n<meta property=\"og:description\" content=\"A Yandy, un minorista de comercio electr\u00f3nico conocido por su lencer\u00eda y disfraces atrevidos y de tendencia, no le cuesta llamar la atenci\u00f3n. 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