TUI France, a wholly owned subsidiary of the TUI Group, sets itself apart as a leader in the French tourism market. It unites three iconic travel brands Club Marmara, Club Look\u00e9a, and Nouvelles Fronti\u00e8res\u2014all highly recognized by French travelers for their exceptional satisfaction rates.<\/p>\n\n
Providing a range of travel options for different preferences and budgets, TUI\u2019s services are available through 3,000 travel agencies, the TUI Stores network, and the website TUI.fr. Their francophone brands have distinct focuses: Club Marmara specializes in both active and relaxing holidays; Club Look\u00e9a offers all-inclusive stays that include entertainment, sports, and programs for children and teenagers; and Nouvelles Fronti\u00e8res organizes a variety of trips, such as guided tours, private journeys, road trips, city breaks, cruises, and event-based travel.<\/p>\n\n
At the end of 2024, TUI launched their \u201cPRIMOS\u201d campaign, an incentive promotion that offered discounts on stays at Club Marmara, Club Look\u00e9a, and Nouvelles Fronti\u00e8res, as long as customers booked their departures from April to October 2025. But in a country where 70% of the population goes on vacation in July or August, it can be a challenge to make off-season offers stand out in customers\u2019 inboxes, in ads, and on comparison sites.<\/p>\n\n
TUI needed to implement a multichannel CRM strategy to boost conversions, increase customer engagement and loyalty, and drive early bookings through an irresistible promotion.<\/p>\n\n
To maximize the campaign\u2019s impact, Sinch recommended that TUI leverage RCS to drive immediate response to a time-limited offer.<\/p>\n\n
Sinch\u2019s messaging experts helped TUI design and deliver a concise, visually engaging RCS message directly into customers\u2019 native messaging app\u2014integrating an animated GIF, a headline, text, and call-to-action (CTA) button. These CTAs gave customers a direct and seamless path to conversion.<\/p>\n\n
This strategic choice proved particularly relevant for an incentive-driven offer like PRIMOS. RCS significantly outperformed expectations by achieving a:<\/p>\n\n
\u201cThis test has been extremely insightful for our CRM teams,\u201d said Eva Millard, Head of CRM and Loyalty at TUI France. \u201cDuring the PRIMOS campaign, RCS proved to be highly effective, delivering a twelvefold ROI. This confirms that for promotional offers like PRIMOS, the simplicity and immediate impact of RCS messaging are the most powerful levers for driving rapid conversions.\u201d<\/p>\n\n
Eva also said that, following these results, they now use RCS for all their strategic campaigns to maximize engagement and conversion. Their next step with Sinch will be to explore the conversational format of RCS, enabling more personalized and inspiring interactions when customers are looking for new travel ideas.<\/p>\n\n
\u00a0\u201cSinch\u2019s expertise and responsiveness were instrumental in designing, testing, and analyzing this format with precision and operational efficiency,\u201d Eva said.<\/p>\n","protected":false},"author":19,"featured_media":171003,"template":"","meta":{"_acf_changed":false},"class_list":["post-209849","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n