{"id":209826,"date":"2026-09-15T04:27:52","date_gmt":"2026-09-15T04:27:52","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/bpce-2\/"},"modified":"2026-09-15T11:24:23","modified_gmt":"2026-09-15T11:24:23","slug":"bpce","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/bpce\/","title":{"rendered":"C\u00f3mo impulsa BPCE la educaci\u00f3n de los clientes y la conversi\u00f3n mediante la mensajer\u00eda gamificada\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For financial institutions, engaging customers while maintaining regulatory compliance can be a delicate balance. <a href=\"https:\/\/www.groupebpce.com\/annuaire\/bpce-financement\/\">BPCE<\/a>, a subsidiary of France&#8217;s second-largest banking group, faces this challenge daily as they work to educate customers about their revolving credit products.\u00a0<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=UBR_SeS4jcc\" class=\"lazy-video-link\" data-lazy-video=\"UBR_SeS4jcc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/UBR_SeS4jcc\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/UBR_SeS4jcc\/maxresdefault.jpg\" alt=\"How BPCE increased CTR by 4x with Rich SMS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=UBR_SeS4jcc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/UBR_SeS4jcc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/UBR_SeS4jcc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=UBR_SeS4jcc\",\n    \"name\": \"How BPCE increased CTR by 4x with Rich SMS\",\n    \"description\": \"BPCE Financement, a subsidiary of France's second-largest banking group, partnered with Sinch to create engaging customer experiences through Rich SMS. Learn how they used gamified messaging to educate customers about revolving credit while maintaining regulatory compliance.\",\n    \"uploadDate\": \"2025-03-11T00:13:46+00:00\",\n    \"duration\": \"PT3M32S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\">\u00abMany of our customers aren&#8217;t familiar with revolving credit or how to best utilize it,\u00bb explains C\u00e9line Kerrec, Head of Marketing and Communication at BPCE. \u00abWe needed a way to make this information more accessible and engaging while staying within our regulatory framework.\u00bb\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Finding innovative ways to connect with customers<\/strong>\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">Working with different customer segments, from those well-versed in revolving credit to those who need more guidance, BPCE required a solution that could deliver personalized experiences at scale.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00abTraditional banking communication can sometimes feel rigid,\u00bb says C\u00e9line. \u00abWe wanted to innovate within our constraints to create something more engaging for our customers.\u00bb\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s what led BPCE to partner with Sinch in 2017, utilizing <a href=\"https:\/\/sinch.com\/apis\/messaging\/rich-sms\/\">Rich SMS<\/a> technology to transform their customer communications.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Creating an interactive journey<\/strong>\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">In spring 2024, BPCE launched an innovative mobile campaign featuring a cycling-themed mini-game. When customers receive the Rich SMS, they&#8217;re directed to a secure, mobile-optimized landing page where they can participate in an interactive experience.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00abThe game guides customers through a virtual cycling journey,\u00bb explains Carla Chanca, Marketing Campaign Manager at BPCE \u00abAt each checkpoint, they discover key benefits of revolving credit, making the educational component feel natural and engaging.\u00bb\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The experience is designed to be seamless, keeping customers within BPCE&#8217;s secure environment throughout their journey. After completing the game, customers can easily access a financing simulator and submit funding requests directly from their mobile device.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Results that exceed expectations<\/strong>\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">The campaign delivered exceptional results across all metrics. The 8% click-through rate was four times higher than BPCE&#8217;s average, and 85% of customers who clicked engaged with the interactive experience.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Most impressively, the campaign doubled conversion rates compared to standard campaigns.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/image-1024x907.png\" alt=\"Pantalla de m\u00f3vil para un juego promocional para ganar un viaje o tarjetas regalo. Incluye instrucciones para mover a un ciclista y un bot\u00f3n para empezar\" class=\"wp-image-153694\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/image-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/image-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/image-768x680.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/image.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u00abWhat&#8217;s particularly exciting is that we achieved these results while including multiple interactive steps,\u00bb notes Carla. \u00abEven though customers had to engage more than in our typical campaigns, we saw significantly higher conversion rates.\u00bb\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>A partnership built on innovation<\/strong>\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">For BPCE, working with Sinch has opened new possibilities for customer engagement while maintaining their commitment to responsible banking practices.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00abOperating in a regulated environment actually pushes us to be more creative,\u00bb says C\u00e9line. \u00abSinch understands our industry&#8217;s constraints and helps us find innovative solutions that work within these boundaries.\u00bb\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The success of this campaign has validated BPCE&#8217;s approach to combining education with engagement, setting a new benchmark for digital marketing in the banking sector. Looking ahead, BPCE continues to explore new ways to leverage Rich SMS technology to create meaningful connections with their customers.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00abThis campaign proved that we can successfully balance regulatory requirements with engaging customer experiences,\u00bb concludes C\u00e9line. \u00abIt&#8217;s about finding creative ways to add value for our customers while maintaining their trust.\u00bb\u00a0<\/p>\n","protected":false},"author":16,"featured_media":153704,"template":"","meta":{"_acf_changed":false},"class_list":["post-209826","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo BPCE educa a sus clientes con mensajer\u00eda gamificada | Sinch<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo uno de los mayores grupos 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