{"id":209821,"date":"2026-09-15T04:27:20","date_gmt":"2026-09-15T04:27:20","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/firstbank-2\/"},"modified":"2026-09-15T04:27:20","modified_gmt":"2026-09-15T04:27:20","slug":"firstbank","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/firstbank\/","title":{"rendered":"C\u00f3mo FirstBank pas\u00f3 de instituci\u00f3n financiera a empresa tecnol\u00f3gica"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Reto: De tradicional a digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En su primer d\u00eda de operaciones en 1963, la entidad con sede en Colorado <a href=\"https:\/\/www.efirstbank.com\/\">FirstBank<\/a> abri\u00f3 270 cuentas de clientes. Obviamente, ninguna se abri\u00f3 a trav\u00e9s de un tel\u00e9fono m\u00f3vil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy en d\u00eda las cosas son un poco distintas, y el camino a seguir es, sin duda, digital. Los clientes, tanto j\u00f3venes como mayores, interact\u00faan con el banco a trav\u00e9s del m\u00f3vil, lo cual no es de extra\u00f1ar dado el tiempo que pasamos utilizando la tecnolog\u00eda. Gracias al alcance y la inmediatez que <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"fb3841c7-7144-490a-8e3b-8504d1df4f61\" href=\"https:\/\/sinch.com\/blog\/5-ways-messaging-is-changing-banking-customer-experience\/\">la mensajer\u00eda m\u00f3vil<\/a> ofrece, el canal es una parte fundamental de la experiencia de usuario de FirstBank, y el dispositivo m\u00f3vil es clave para los pr\u00f3ximos 50 a\u00f1os de la entidad y en adelante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Soluci\u00f3n: SMS, una soluci\u00f3n integral<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7b9d500a-f0c1-493f-9774-78cfe10abc7f\" href=\"https:\/\/sinch.com\/es\/mensajeria\/api-sms\/\">Sinch SMS<\/a>, FirstBank puede enviar a sus clientes notificaciones y alertas sobre todo lo que necesitan saber:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuenta, cr\u00e9dito y saldo diario<\/li>\n\n\n\n<li>Saldo proyectado<\/li>\n\n\n\n<li>Ingreso<\/li>\n\n\n\n<li>Transacciones en el extranjero<\/li>\n\n\n\n<li>Vencimiento de pago<\/li>\n\n\n\n<li>Cambios de informaci\u00f3n personal<\/li>\n\n\n\n<li>Retirada y compra<\/li>\n\n\n\n<li>Disponibilidad de estados de cuenta<\/li>\n\n\n\n<li>Alertas de seguridad (actividad sospechosa en tarjetas de d\u00e9bito o cr\u00e9dito)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, FirstBank env\u00eda casi 3,5 millones de mensajes de texto y <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"443dd646-3a47-4d15-aae1-bc1fd3aae479\" href=\"https:\/\/sinch.com\/es\/productos\/email\/\">email<\/a> alertas en total cada mes. M\u00e1s del 60 % de los clientes de FirstBank Online Banking est\u00e1n suscritos para recibir alertas cada mes (sin incluir las alertas de seguridad).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mensajer\u00eda m\u00f3vil es un elemento importante dentro de un amplio compromiso tecnol\u00f3gico. \u00bfHasta qu\u00e9 punto llega este compromiso? \u00a1Para empezar, el departamento de TI cuenta con m\u00e1s de 300 profesionales!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados: Compromiso con el desarrollo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">FirstBank desarrolla de forma independiente y a nivel interno muchas de sus propias aplicaciones y funciones de banca online. Fiserv, uno de los principales proveedores de soluciones tecnol\u00f3gicas para empresas financieras, ha calificado al banco de \u201cl\u00edder e innovador\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A menudo, FirstBank da las gracias a sus clientes con diferentes regalos, como almuerzos gratuitos, obsequios y servicios. Por ejemplo, organiz\u00f3 la promoci\u00f3n Food Truck Friday, en la que cada viernes los clientes recib\u00edan comida gratis por cuenta del banco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero es probable que el mayor regalo para algunas personas sean los \u201cmensajes para estar al d\u00eda\u201d que reciben del banco a trav\u00e9s de Sinch. Al fin y al cabo, \u00a1la banca deber\u00eda ser sencilla!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa tecnolog\u00eda hace posible una excelente<a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"36b11588-40a8-4894-becf-ed7f1af70881\" href=\"https:\/\/sinch.com\/es\/blog\/mejorar-experiencia-cliente\/\"> experiencia del cliente<\/a>\u201d, afirm\u00f3 Kelly Kaminskas, presidenta de Digital and Retail de FirstBank. \u201cLa mensajer\u00eda m\u00f3vil es un componente fundamental de esta combinaci\u00f3n. Nuestra colaboraci\u00f3n con Sinch empez\u00f3 en 2008 y es vital no solo en la entrega de mensajes, sino tambi\u00e9n en posibilitarnos encontrarnos con nuestros clientes all\u00ed donde ellos quieren\u00bb.<\/p>\n","protected":false},"author":19,"featured_media":60145,"template":"","meta":{"_acf_changed":false},"class_list":["post-209821","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre c\u00f3mo FirstBank dej\u00f3 de ser una simple instituci\u00f3n financiera - Sinch<\/title>\n<meta name=\"description\" content=\"FirstBank se fund\u00f3 hace m\u00e1s de 50 a\u00f1os, pero est\u00e1 en constante evoluci\u00f3n. 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