{"id":159068,"date":"2025-05-27T07:02:34","date_gmt":"2025-05-27T07:02:34","guid":{"rendered":"https:\/\/sinch.com\/?post_type=customer-stories&#038;p=159068"},"modified":"2025-05-27T08:49:32","modified_gmt":"2025-05-27T08:49:32","slug":"clarins-aumento-interacciones-rcs","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/es\/messaging\/customer-stories\/clarins-aumento-interacciones-rcs\/","title":{"rendered":"C\u00f3mo la marca de cuidado de la piel, Clarins, aument\u00f3 2,5 veces sus tasas de interacci\u00f3n con RCS"},"content":{"rendered":"\n<p>Con millones de clientes fieles en todo el mundo, Clarins ha construido su reputaci\u00f3n gracias a sus prestigiosos productos para el cuidado de la piel. Esta marca de lujo ofrece experiencias digitales personalizadas para satisfacer las necesidades \u00fanicas de cuidado de la piel de sus clientes.  <\/p>\n\n\n\n<p>Pero el mercado actual de la belleza es ferozmente competitivo. Incluso las marcas bien establecidas necesitan encontrar formas innovadoras de conectar con los clientes e impulsar la conversi\u00f3n. A medida que crece la demanda de los clientes de una comunicaci\u00f3n personalizada e interactiva, Clarins vio la oportunidad de adelantarse con RCS.  <\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=ZrU7ellEqdY\" class=\"lazy-video-link\" data-lazy-video=\"ZrU7ellEqdY\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/ZrU7ellEqdY\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/ZrU7ellEqdY\/maxresdefault.jpg\" alt=\"The Secret Behind Clarins&#039; 2.5x Engagement Boost\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=ZrU7ellEqdY#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/ZrU7ellEqdY\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ZrU7ellEqdY\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=ZrU7ellEqdY\",\n    \"name\": \"The Secret Behind Clarins' 2.5x Engagement Boost\",\n    \"description\": \"Discover how Clarins, Europe\\u2019s leading skincare brand, used RCS messaging to create more personalized, interactive customer experiences \\u2014 and boosted engagement by 2.5x.\\n\\nIn this behind-the-scenes look from Clarins' headquarters in Paris, see how the brand teamed up with Sinch to test Rich Communication Services (RCS) during their biggest campaigns \\u2014 and why it paid off. With a 79% read rate and a 22% click-through rate, RCS helped Clarins stand out in a competitive beauty market and connect with customers in a whole new way.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/how-clarins-increased-engagement-with-rcs\/\\n\\nLearn more about RCS here: https:\/\/sinch.com\/rcs\",\n    \"uploadDate\": \"2025-05-12T14:39:16+00:00\",\n    \"duration\": \"PT2M59S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Probando el futuro de la mensajer\u00eda para m\u00f3viles<\/h2>\n\n\n\n<p>Cuando Clarins se enter\u00f3 de que Apple ahora ofrec\u00eda RCS en dispositivos iOS, colabor\u00f3 con Sinch para probarlo en su campa\u00f1a navide\u00f1a.  <\/p>\n\n\n\n<p>Clarins envi\u00f3 dos mensajes para promocionar sus packs para regalos navide\u00f1os. Un grupo de clientes recibi\u00f3 un SMS enriquecido con un enlace para visitar la p\u00e1gina para m\u00f3viles de la web de Clarins orientada al periodo festivo.  <\/p>\n\n\n\n<p>El segundo grupo recibi\u00f3 un RCS con una <a href=\"https:\/\/sinch.com\/blog\/rcs-use-cases-and-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">tarjeta enriquecida<\/a> que inclu\u00eda:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El logotipo de Clarins y el distintivo de <a href=\"https:\/\/sinch.com\/blog\/rcs-verified-senders\/\" target=\"_blank\" rel=\"noreferrer noopener\">remitente verificado<\/a>, lo que ayud\u00f3 a generar confianza.  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una imagen atractiva, un titular y una descripci\u00f3n sobre los packs para regalos navide\u00f1os.  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Botones que enlazaban con los packs para regalos navide\u00f1os, un calendario de adviento y las ofertas actuales.  <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-1024x907.png\" alt=\"\" class=\"wp-image-112805\" style=\"width:1278px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-768x680.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aunque ambos mensajes remit\u00edan a los packs de regalos, el mensaje interactivo de RCS tuvo una tasa de lectura del 79&nbsp;% y un CTR del 22&nbsp;%. Eso es 2,5 veces superior al CTR del SMS enriquecido y tres veces superior a la media del mercado.  <\/p>\n\n\n\n<p>Animados por estos resultados, Clarins realiz\u00f3 una prueba similar para su evento de ventas \u00abLes Journ\u00e9es Privil\u00e8ges\u00bb.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-1024x907.png\" alt=\"\" class=\"wp-image-112787\" style=\"width:1266px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-768x680.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>El RCS gener\u00f3 una tasa de lectura del 76&nbsp;% y un CTR del 11&nbsp;% (el doble de CTR que el Rich SMS).  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aumentar las interacciones y los ingresos con RCS<\/h2>\n\n\n\n<p>Incluso con este \u00e9xito inicial, Clarins est\u00e1 perfeccionando su estrategia de RCS y prepar\u00e1ndose para la <a href=\"https:\/\/sinch.com\/es\/blog\/rcs-ios-18\/\" target=\"_blank\" rel=\"noreferrer noopener\">compatibilidad de iOS 18 con RCS<\/a>. Con Sinch se est\u00e1n posicionando para ofrecer una experiencia unificada e interactiva en todos los dispositivos.  <\/p>\n\n\n\n<p>\u00abEstamos muy satisfechos con estos primeros resultados,\u00bb dijo H\u00e9l\u00e9na Michel, responsable de CRM omnicanal en Clarins. \u00abCon el apoyo de Sinch en el desarrollo de campa\u00f1as espec\u00edficas que transmiten el mensaje adecuado a la audiencia adecuada, este canal ha dado lugar a mejoras sustanciales tanto en las interacciones como en los ingresos\u00bb.  <\/p>\n","protected":false},"featured_media":112804,"template":"","meta":{"_acf_changed":false},"class_list":["post-159068","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Clarins aument\u00f3 la tasa de interacci\u00f3n 2,5 veces con RCS | Sinch<\/title>\n<meta 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