{"id":166128,"date":"2025-10-17T21:03:22","date_gmt":"2025-10-17T21:03:22","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_capabilities&#038;p=166128"},"modified":"2026-09-14T15:11:23","modified_gmt":"2026-09-14T15:11:23","slug":"chat-de-texto","status":"publish","type":"engage_use_cases","link":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/","title":{"rendered":"Chat de texto"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-primary\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Chats de texto bidireccionales<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h1\">\r\n                                Mensajer\u00eda bidireccional segura con chats de texto                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Mant\u00e9n conversaciones interactivas que impulsen la lealtad y las conversiones. Sinch Engage ayuda a impulsar chats bidireccionales a trav\u00e9s de SMS, MMS, RCS &amp; WhatsApp, todo en una sola plataforma.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"http:\/\/app.sinch.com\/register\"  class=\"btn btn-secondary btn-lg btn-animated\" >Empieza ya<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                <img decoding=\"async\" width=\"648\" height=\"479\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-02.png\" class=\"skip-lazy img-fluid\" alt=\"Imagen para Mensajer\u00eda bidireccional segura con chats de texto\" fetchpriority=\"high\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-02.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-02-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-02-1024x757.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-02-768x568.png 768w\" \/>\r\n                            \r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                                    <div class=\"block-clients pt-6 pt-md-7 pt-lg-9\">\r\n                    \n\r\n        <div class=\"clients clients-default\">\r\n                                                <div class=\"clients-title container text-accent fs-sm\">\r\n                                                    <div class=\"text-center mb-4\">\r\n                                Con la confianza de m\u00e1s de 150\u00a0000 marcas de todo el mundo                            <\/div>\r\n                                            <\/div>\r\n                                <div class=\"clients-logos container p-0 d-flex overflow-hidden flex-wrap\">\r\n                                                    <div>\r\n                                    <svg width=\"147\" height=\"48\" class=\"clients-logo\" data-svg-load=\"eager\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/maaco.svg\" role=\"img\"\r\n                                        alt=\"Maaco\">\r\n                                                                                    <title>\r\n                                                Maaco                                            <\/title>\r\n                                                                                <\/svg>\r\n                                <\/div>\r\n                                                        <div>\r\n                                    <svg width=\"134\" height=\"48\" class=\"clients-logo\" data-svg-load=\"eager\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/garmin.svg\" role=\"img\"\r\n                                        alt=\"Garmin\">\r\n                                                                                    <title>\r\n                                                Garmin                                            <\/title>\r\n                                                                                <\/svg>\r\n                                <\/div>\r\n                                                        <div>\r\n                                    <svg width=\"96\" height=\"48\" class=\"clients-logo\" data-svg-load=\"eager\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/luxottica.svg\" role=\"img\"\r\n                                        alt=\"Luxottica\">\r\n                                                                                    <title>\r\n                                                Luxottica                                            <\/title>\r\n                                                                                <\/svg>\r\n                                <\/div>\r\n                                                        <div>\r\n                                    <svg width=\"91\" height=\"48\" class=\"clients-logo\" data-svg-load=\"eager\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/f45.svg\" role=\"img\"\r\n                                        alt=\"F45 Training,\">\r\n                                                                                    <title>\r\n                                                F45 Training,                                            <\/title>\r\n                                                                                <\/svg>\r\n                                <\/div>\r\n                                                        <div>\r\n                                    <svg width=\"288\" height=\"48\" class=\"clients-logo\" data-svg-load=\"eager\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/oz-hair-and-beauty.svg\" role=\"img\"\r\n                                        alt=\"Oz Hair &amp; Beauty\">\r\n                                                                                    <title>\r\n                                                Oz Hair &amp; Beauty                                            <\/title>\r\n                                                                                <\/svg>\r\n                                <\/div>\r\n                                                        <div>\r\n                                    <svg width=\"48\" height=\"48\" class=\"clients-logo\" data-svg-load=\"eager\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/lawrence-academy.svg\" role=\"img\"\r\n                                        alt=\"Lawrence academy\">\r\n                                                                                    <title>\r\n                                                Lawrence academy                                            <\/title>\r\n                                                                                <\/svg>\r\n                                <\/div>\r\n                                        <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                <\/div>\r\n                    \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-540fc6dea01324159981b7c26a57f910\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Chats seguros<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Involucra a los clientes con conversaciones seguras por mensaje de texto<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Genera confianza y fidelidad mediante conversaciones individuales y seguras. El chat por SMS te permite ofrecer una <a href=\"https:\/\/sinch.com\/es\/use-cases\/mass-texting-service\/\">comunicaci\u00f3n personalizada a gran escala<\/a>, manteniendo a salvo la informaci\u00f3n confidencial. <\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>Ofrece asistencia oportuna por SMS para solucionar problemas<\/p><\/li><li><p>Garantiza la privacidad con el cifrado de extremo a extremo<\/p><\/li><li><p class=\"mb-0\">Convierte m\u00e1s clientes potenciales con comunicaci\u00f3n en tiempo real<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"479\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Handset-SMS-Support-03-2.png\" class=\"img-fluid\" alt=\"Imagen para Involucra a los clientes con conversaciones seguras por mensaje de texto\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Handset-SMS-Support-03-2.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Handset-SMS-Support-03-2-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Handset-SMS-Support-03-2-1024x757.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Handset-SMS-Support-03-2-768x568.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-0aa7ce646cc28d531824a34449583fd2\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Tiempos de respuesta m\u00e1s r\u00e1pidos<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Mejora la interacci\u00f3n con los clientes y su satisfacci\u00f3n<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Los chats por mensaje de texto tienden un puente entre la mensajer\u00eda tradicional y la verdadera interacci\u00f3n con los clientes. Gestiona <a href=\"https:\/\/sinch.com\/es\/use-cases\/text-message-platform\/\">conversaciones por SMS bidireccional<\/a> y responde en tiempo real.<\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Reduce las llamadas telef\u00f3nicas y dale a tu equipo m\u00e1s tiempo para realizar trabajos de mayor valor<\/p><\/li><li><p class=\"mb-0\">Gestiona las conversaciones desde una bandeja de entrada centralizada<\/p><\/li><li><p class=\"mb-0\"><span style=\"font-family: inherit\">Resuelve los problemas m\u00e1s r\u00e1pidamente con el historial de chat contextual<\/span><\/p><\/li><li><p class=\"mb-0\">Obt\u00e9n mayores tasas de respuesta y resoluci\u00f3n con tus env\u00edos de SMS<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"455\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-App-Engage-Two-Way-SMS-Hospitality.png\" class=\"img-fluid\" alt=\"Imagen para Mejora la interacci\u00f3n con los clientes y su satisfacci\u00f3n\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-App-Engage-Two-Way-SMS-Hospitality.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-App-Engage-Two-Way-SMS-Hospitality-300x211.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-App-Engage-Two-Way-SMS-Hospitality-1024x720.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-App-Engage-Two-Way-SMS-Hospitality-768x540.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-3c67995627ad755c820a241ba1f3c0a9\" class=\"section section-altblo section-py bg-light\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Chats escalables<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Trabaja con m\u00e1s eficacia<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Gestiona m\u00e1s chats sin aumentar el personal. Gestiona eficazmente las respuestas entrantes a las campa\u00f1as masivas con plantillas y un asistente de redacci\u00f3n con IA.<\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Proporciona a tu equipo una plataforma de mensajer\u00eda segura y f\u00e1cil de usar que todos puedan utilizar<\/p><\/li><li><p>Automatiza hasta el 80 % de las consultas m\u00e1s comunes con respuestas basadas en plantillas<\/p><\/li><li><p>Atiende las respuestas con prontitud y a gran escala<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"600\" height=\"401\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Engage-template.png\" class=\"img-fluid\" alt=\"Imagen para Trabaja con m\u00e1s eficacia\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Engage-template.png 1200w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Engage-template-300x201.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Engage-template-1024x685.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Engage-template-768x514.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n        \r\n        <section data-content-type=\"component\"  class=\"section overflow-hidden section-py bg-body\" data-theme=\"light\">\r\n            <div class=\"d-flex flex-column gap-6 gap-md-7 gap-lg-9\">\r\n                                <div class=\"carousel \" data-carousel=\"block-1e64726a25b474d25dbcdfe5a18246e3\" data-carousel-active-index=\"0\" data-carousel-dragable=\"false\" >\r\n                    <div class=\"container testimonials\">\r\n                        <div class=\"carousel__track carouselTrack\" data-transition=\"true\">\r\n                            <div class=\"row position-relative flex-nowrap\">\r\n                                                                    <div class=\"col-12 active\" data-carousel-slide=\"0\">\r\n                                        <div class=\"quote carousel-item bg-primary  px-5 py-7 p-md-9 rounded-xl shadow-lg d-flex flex-column m-0 h-100\" data-theme=\"light\">\r\n\r\n                                            <div class=\"row h-100\">\r\n                                                <div class=\"col-md-12 text-start gap-4 gap-md-5 d-flex flex-column\">\r\n                                                                                                            <div class=\"quote-logo\">\r\n                                                                                                                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                                                                                                                    <\/div>\r\n                                                    \r\n                                                                                                            <div>\r\n                                                            \r\n                                                                                                                            <blockquote class=\"m-0 quote-content text-body-color\" id=\"quote-block-1e64726a25b474d25dbcdfe5a18246e3-0\">\r\n                                                                    Sin la funcionalidad SMS, habr\u00eda habido una audiencia sin explotar dentro de nuestra base, tanto desde el punto de vista del valor como de la asistencia. No ser\u00eda posible interactuar con esos clientes de ninguna manera sin el servicio que proporciona [Sinch Engage].                                                                <\/blockquote>\r\n                                                                                                                    <\/div>\r\n                                                    \r\n                                                    \r\n                                                    \r\n                                                                                                            <div class=\"mt-auto\">\r\n                                                            <div class=\"d-flex gap-3\">\r\n                                                                \r\n                                                                                                                                    <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                                                                        <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-1e64726a25b474d25dbcdfe5a18246e3-0\">\r\n                                                                            Rory Nicholson                                                                        <\/cite>\r\n\r\n                                                                                                                                                    <span class=\"mb-0 text-body-color\">Gestor s\u00e9nior de Campa\u00f1as, Currys<\/span>\r\n                                                                                                                                            <\/div>\r\n                                                                                                                            <\/div>\r\n                                                        <\/div>\r\n\r\n                                                    \r\n\r\n                                                    \r\n                                                <\/div>\r\n\r\n                                                                                            <\/div>\r\n\r\n                                        <\/div>\r\n\r\n                                    <\/div>\r\n                                                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                            <\/div>\r\n        <\/section>\r\n    \n\n\r\n    <section data-content-type=\"component\" id=\"block-f611e04046e767979c96e36589c0c2e0\" class=\"section section-altblo section-py bg-light\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Casos de uso<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">\u00bfCu\u00e1ndo utilizar el chat bidireccional por mensajes de texto?<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards g-3 \">\r\n                            <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/user-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Contactos entrantes                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Haz un seguimiento para captar m\u00e1s contactos entrantes. Responde a las preguntas, comun\u00edcate con los clientes potenciales y cierra m\u00e1s ventas.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                            <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/calendar.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Citas y reservas                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                     Reprograma y recuerda las citas a los clientes para reducir las faltas de asistencia y comunicar con m\u00e1s transparencia.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                            <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-check.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Recogida de datos y encuestas                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Mejora la satisfacci\u00f3n del cliente y aumenta su fidelidad con encuestas de seguimiento y solicitudes de opini\u00f3n.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                            <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/robot.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Respuestas automatizadas                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Responde a preguntas inmediatas y responde autom\u00e1ticamente con respuestas basadas en plantillas predefinidas y personalizadas para las preguntas habituales.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-629f760bd15b9a7c6e366664f221cf76\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Chat empresarial<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Potentes funciones de chat por mensajes de texto para atraer a tus clientes<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-chat-lock.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Chats seguros                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Comun\u00edcate directamente con los clientes en un entorno seguro y encriptado con chats bidireccionales seguros.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Plantillas eficientes                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Crea plantillas reutilizables o utiliza plantillas preexistentes para conseguir una mensajer\u00eda coherente que agilice tu trabajo.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bar-chart-up.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Seguimiento de resultados                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Controla las tasas de apertura, las conversiones y las m\u00e9tricas de interacci\u00f3n desde un \u00fanico panel de control.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/connection.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                M\u00e1s de 85 integraciones                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Sincroniza la mensajer\u00eda con todos tus recursos tecnol\u00f3gicos, con integraciones nativas dentro de tu CRM o ERP.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/robot.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Respuestas automatizadas                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Asigna autom\u00e1ticamente los mensajes entrantes al compa\u00f1ero adecuado.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/mailbox.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Bandeja de entrada de equipo avanzada                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Env\u00eda mensajes como un solo equipo, desde una bandeja de entrada compartida, para reducir las fricciones y ser m\u00e1s productivo.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bell-badge-exclamation.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Alertas autom\u00e1ticas                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Los contactos reciben siempre alertas importantes, como actualizaciones de entrega y recordatorios de pago.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shield-badge-check.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Env\u00edos seguros                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Evita los filtros de correo no deseado con una fiabilidad de entrega del 99,9 %, f\u00e1cil sistema de bajas y cumplimiento normativo integrado.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d039a62ef6edaa8ca2787ca0094d0ba5\" class=\"section section-altblo section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Por qu\u00e9 Sinch Engage<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Impulsa la interacci\u00f3n con los clientes con Sinch Engage<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Buscas formas sencillas y eficaces de mejorar las interacciones con los clientes. Sinch Engage ofrece potentes soluciones de chat por SMS para mejorar tu comunicaci\u00f3n.     <\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Integra la mensajer\u00eda con todos tus recursos tecnol\u00f3gicos, con integraciones directas con los principales CRM y software empresarial.<br><\/p><\/li><li><p class=\"mb-0\">Migra a RCS de forma segura con la <a href=\"https:\/\/sinch.com\/es\/engage\/rcs\/\">verificaci\u00f3n RCS<\/a> para la comunicaci\u00f3n de marca.<\/p><\/li><li><p class=\"mb-0\">Obt\u00e9n asistencia 24 horas al d\u00eda, 7 d\u00edas a la semana, de nuestro experto equipo de asistencia.    <\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"668\" height=\"377\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/New-MMS-AI.png\" class=\"img-fluid\" alt=\"Imagen para Impulsa la interacci\u00f3n con los clientes con Sinch Engage\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/New-MMS-AI.png 1336w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/New-MMS-AI-300x169.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/New-MMS-AI-1024x578.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/New-MMS-AI-768x433.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                99%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Tasa de \u00e9xito en la entrega                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                98\u00a0%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Tasa media de apertura                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                360\u00b0                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Visi\u00f3n del cliente en todos los canales                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                5 minutos                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Tiempo medio de respuesta                                <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n        <section data-content-type=\"component\" id=\"faq_1\" class=\"section section-py bg-light bg-light\" data-theme=\"light\">\r\n            <div class=\"container\">\r\n                                    <div class=\"row\">\r\n                        <div class=\"col-12 col-lg-9 offset-lg-1\">\r\n                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                        <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Preguntas frecuentes<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Preguntas frecuentes sobre el chat por SMS<\/h2>\r\n                    <\/div>\r\n\r\n                                                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"row justify-content-lg-center mt-6 mt-md-7 mt-lg-9\">\r\n                    <div class=\"col-12 col-lg-10\">\r\n                        <div class=\"accordion accordion-faq faq d-flex flex-column gap-3\">\r\n\r\n                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-1\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-1\"\r\n                                            aria-expanded=\"true\"\r\n                                            aria-controls=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-1\">\r\n                                            \u00bfQu\u00e9 es el chat por mensajes de texto?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-1\"\r\n                                        class=\"accordion-collapse collapse show\"\r\n                                        aria-labelledby=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-1\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">El chat mediante mensajes de texto o SMS es una funci\u00f3n de <a href=\"https:\/\/sinch.com\/es\/use-cases\/business-text-message-service\/\">mensajer\u00eda empresarial<\/a> que permite el env\u00edo de mensajes de texto bidireccionales entre las empresas y sus clientes. A diferencia del env\u00edo masivo de SMS o las alertas puntuales, el chat por SMS admite la mensajer\u00eda conversacional, lo que lo hace ideal para la asistencia al cliente, la programaci\u00f3n de citas y las actualizaciones de servicio. <\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-2\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-2\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-2\">\r\n                                            \u00bfC\u00f3mo funciona el chat por mensaje de texto?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-2\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-2\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/es\/blog\/sms-marketing\/\">La mensajer\u00eda SMS<\/a> funciona utilizando un <a href=\"https:\/\/sinch.com\/es\/engage\/numeros\/\">n\u00famero de tel\u00e9fono virtual<\/a> o un c\u00f3digo corto al que los clientes pueden enviar SMS. Las empresas reciben y responden a estos mensajes a trav\u00e9s de una plataforma de mensajer\u00eda o bandeja de entrada, lo que permite a los equipos gestionar varias conversaciones a la vez y dar respuestas en tiempo real.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-3\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-3\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-3\">\r\n                                            \u00bfCu\u00e1les son las ventajas de utilizar el chat por mensaje de texto para las empresas?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-3\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-3\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">El chat por SMS ofrece tiempos de respuesta r\u00e1pidos, altas tasas de apertura y una mayor satisfacci\u00f3n del cliente. Reduce el volumen de llamadas telef\u00f3nicas, admite la comunicaci\u00f3n as\u00edncrona y ayuda a los equipos a resolver problemas r\u00e1pidamente, especialmente en sectores como la sanidad, el comercio minorista, la log\u00edstica y los servicios profesionales.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-4\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-4\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-4\">\r\n                                            \u00bfSe puede automatizar el chat por SMS?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-4\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-4\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">S\u00ed. Muchas plataformas de chat por SMS incluyen <a href=\"https:\/\/sinch.com\/es\/use-cases\/automated-text-message-service\/\">herramientas de automatizaci\u00f3n<\/a> como chatbots, respuestas autom\u00e1ticas y enrutamiento de mensajes. Estas funciones ayudan a las empresas a responder instant\u00e1neamente a las preguntas m\u00e1s frecuentes o a dirigir consultas complejas a un agente en directo, mejorando la eficacia sin sacrificar la calidad del servicio.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-5\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-5\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-5\">\r\n                                            \u00bfEs seguro el chat por SMS?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-5\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-5\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">La mayor\u00eda de las plataformas de chat por SMS de buena reputaci\u00f3n est\u00e1n construidas con seguridad de nivel empresarial y cumplen normativas como el RGPD, la TCPA y la CCPA. Funciones como el cifrado de mensajes, la autenticaci\u00f3n de usuario y los controles de acceso garantizan la privacidad de los datos y su protecci\u00f3n.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-6\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-6\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-6\">\r\n                                            \u00bfCu\u00e1l es la diferencia entre el chat por SMS y el chat en directo?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-6\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-6\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">El chat por SMS utiliza mensajes de texto para conectar con cada contacto a trav\u00e9s de tel\u00e9fonos m\u00f3viles, mientras que el chat en directo suele tener lugar en p\u00e1ginas web o aplicaciones. El chat por SMS es m\u00e1s port\u00e1til, tiene mayores tasas de interacci\u00f3n y no requiere que los usuarios permanezcan en una p\u00e1gina web para continuar la conversaci\u00f3n.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-7\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-7\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-7\">\r\n                                            \u00bfPuedo utilizar el chat por mensajes de texto con mi CRM actual?                                        <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-f0711af82647f81a6221fb50d7a6b7c7-7\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-f0711af82647f81a6221fb50d7a6b7c7-7\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p class=\"mb-0\">S\u00ed. La mayor\u00eda de las herramientas de chat por SMS se integran con los CRM y los programas de asistencia m\u00e1s conocidos, lo que permite a las empresas hacer un seguimiento del historial de los clientes, asignar mensajes a los equipos y sincronizar los datos de comunicaci\u00f3n entre plataformas. Sinch Engage ofrece m\u00e1s de <a href=\"https:\/\/sinch.com\/es\/integraciones\/?integration_category=engage\">85 integraciones<\/a> con herramientas CRM y ERP de uso com\u00fan.<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                                                    <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n    ","protected":false},"author":6,"featured_media":162109,"template":"","meta":{"_acf_changed":true},"class_list":["post-166128","engage_use_cases","type-engage_use_cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chat de texto bidireccional seguro para empresas | Sinch Engage<\/title>\n<meta name=\"description\" content=\"Activa el chat por mensaje de texto para una comunicaci\u00f3n mejor y m\u00e1s segura. Aumenta la interacci\u00f3n y protege los datos mientras involucras a los clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secure two-way text chat for business | Sinch Engage\" \/>\n<meta property=\"og:description\" content=\"Enable text chat for better communication that\u2019s secure. Boost engagement and protect data while engaging customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T15:11:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-App-Engage-Two-Way-SMS-Hospitality.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1296\" \/>\n\t<meta property=\"og:image:height\" content=\"911\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/engage\\\/casos-de-uso\\\/chat-de-texto\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/es\\\/engage\\\/casos-de-uso\\\/chat-de-texto\\\/\",\"name\":\"Chat de texto bidireccional seguro para empresas | Sinch Engage\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/engage\\\/casos-de-uso\\\/chat-de-texto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/engage\\\/casos-de-uso\\\/chat-de-texto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/SI-Use-Case-Text-Chat.png\",\"datePublished\":\"2025-10-17T21:03:22+00:00\",\"dateModified\":\"2026-09-14T15:11:23+00:00\",\"description\":\"Activa el chat por mensaje de texto para una comunicaci\u00f3n mejor y m\u00e1s segura. Aumenta la interacci\u00f3n y protege los datos mientras involucras a los clientes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/engage\\\/casos-de-uso\\\/chat-de-texto\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/es\\\/engage\\\/casos-de-uso\\\/chat-de-texto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/engage\\\/casos-de-uso\\\/chat-de-texto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/SI-Use-Case-Text-Chat.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/SI-Use-Case-Text-Chat.png\",\"width\":800,\"height\":496},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/engage\\\/casos-de-uso\\\/chat-de-texto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Engage Use Cases\",\"item\":\"https:\\\/\\\/sinch.com\\\/es\\\/engage\\\/casos-de-uso\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Chat de texto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/es\\\/\",\"name\":\"Sinch\",\"description\":\"Mensajer\u00eda SMS, Voz, Email, Video y API de verificaci\u00f3n | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chat de texto bidireccional seguro para empresas | Sinch Engage","description":"Activa el chat por mensaje de texto para una comunicaci\u00f3n mejor y m\u00e1s segura. Aumenta la interacci\u00f3n y protege los datos mientras involucras a los clientes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/","og_locale":"es_ES","og_type":"article","og_title":"Secure two-way text chat for business | Sinch Engage","og_description":"Enable text chat for better communication that\u2019s secure. Boost engagement and protect data while engaging customers.","og_url":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-09-14T15:11:23+00:00","og_image":[{"width":1296,"height":911,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-App-Engage-Two-Way-SMS-Hospitality.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/","url":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/","name":"Chat de texto bidireccional seguro para empresas | Sinch Engage","isPartOf":{"@id":"https:\/\/sinch.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/SI-Use-Case-Text-Chat.png","datePublished":"2025-10-17T21:03:22+00:00","dateModified":"2026-09-14T15:11:23+00:00","description":"Activa el chat por mensaje de texto para una comunicaci\u00f3n mejor y m\u00e1s segura. Aumenta la interacci\u00f3n y protege los datos mientras involucras a los clientes.","breadcrumb":{"@id":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/SI-Use-Case-Text-Chat.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/SI-Use-Case-Text-Chat.png","width":800,"height":496},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/es\/"},{"@type":"ListItem","position":2,"name":"Engage Use Cases","item":"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/"},{"@type":"ListItem","position":3,"name":"Chat de texto"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/es\/#website","url":"https:\/\/sinch.com\/es\/","name":"Sinch","description":"Mensajer\u00eda SMS, Voz, Email, Video y API de verificaci\u00f3n | Sinch","publisher":{"@id":"https:\/\/sinch.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/sinch.com\/es\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sinch.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/engage_use_cases\/166128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/engage_use_cases"}],"about":[{"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/types\/engage_use_cases"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/users\/6"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/media\/162109"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/media?parent=166128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}