{"id":196889,"date":"2026-07-07T15:41:22","date_gmt":"2026-07-07T15:41:22","guid":{"rendered":"https:\/\/sinch.com\/engage\/resources\/uncategorized\/guia-basada-en-datos-para-enviar-mensajes-de-texto-a-la-generacion-z-y-mileniales\/"},"modified":"2026-09-14T15:11:32","modified_gmt":"2026-09-14T15:11:32","slug":"guia-basada-en-datos-para-enviar-mensajes-de-texto-a-la-generacion-z-y-mileniales","status":"publish","type":"engage_resources","link":"https:\/\/sinch.com\/es\/engage\/resources\/marketing-sms\/guia-basada-en-datos-para-enviar-mensajes-de-texto-a-la-generacion-z-y-mileniales\/","title":{"rendered":"C\u00f3mo la Generaci\u00f3n Z y los mileniales quieren que les env\u00edes mensajes de texto, seg\u00fan nuevos datos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gen Z and Millennials now represent <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/commentary\/2023\/gen-z-and-millennial-consumers-what-defines-them-and-what-divides-them\/\">the largest block of consumers<\/a>. But reaching them is harder than ever. Your messages aren\u2019t just competing with other brands; they\u2019re competing with the\u00a0<strong><em>85%<\/em>\u00a0of consumers who receive more than 10 notifications every single day<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">To earn their attention, you need to understand precisely how they want to engage. A <a href=\"https:\/\/simpletexting.com\/blog\/brand-texting-preferences-gen-z-vs-millennials\/\">recent report surveying over 1,400 Gen Z and Millennial consumers<\/a> reveals a clear roadmap for creating a messaging strategy that cuts through the noise.<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s what the data says about how to text these powerful generations &#8211; and how you can put these insights into action in your own texting strategy. It can pay off big if you do it right: <strong>42%<\/strong> of consumers have made a purchase as a direct result of a brand text in the past year.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7306\"><p class=\"h5 m-0\" id=\"toc-title-7306\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#its-about-conversation-not-one-way-blasts\">It&#8217;s about conversation, not one-way blasts<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-type-of-message-matters\">The type of message matters<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#focus-on-value-not-volume\">Focus on value, not volume<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#personalization-is-about-relevance-not-just-the-name-field\">Personalization is about relevance, not just the name field<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#be-transparent-when-using-ai\">Be transparent when using AI<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\"><strong>It&#8217;s about conversation, not one-way blast<\/strong>s<\/h2>\n\n<p class=\"wp-block-paragraph\">While both generations welcome brand texts, they see the channel differently. Millennials are more accustomed to one-way alerts, while Gen Z expects a two-way street.<\/p>\n\n<p class=\"wp-block-paragraph\">The data shows Gen Z is more active on conversational platforms like Instagram DMs (42% vs. 29% of Millennials), and they bring that expectation to texting. They see it as a tool for interaction, not just information.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Putting it into action:<\/b>&nbsp;Instead of a simple sale announcement, engage Gen Z with a question. A clothing brand could text, \u00abNew summer styles just dropped! What are you shopping for: dresses or shorts?\u00bb This invites a reply and turns a broadcast into an interaction.<br><\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">For a\u00a0conversational messaging strategy to work, you need a platform that can manage <a href=\"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/chat-de-texto\/\">two-way text interactions at scale<\/a> without losing the human touch. <\/p>\n\n<h2 class=\"wp-block-heading\">The <em>type<\/em> of message matters<\/h2>\n\n<p class=\"wp-block-paragraph\">Not all messages are created equal. Given the many types of messages, offers, and information your business may be tempted to send through a text message, know that some are more welcomed than others. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/simpletexting.com\/wp-content\/uploads\/2026\/02\/image-8.png\" alt=\"\" style=\"width:700px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Millennials are more receptive than Gen Z to service and relationship-oriented texts, including two-way customer support (27% vs. 22%), loyalty or VIP perks (32% vs. 27%), and local store offers (22% vs. 19%).<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Focus on value, not volume<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Frequency is the single biggest factor consumers consider before opting in. The report found that\u00a0<strong>28%<\/strong>\u00a0of consumers want to know how often you&#8217;ll text them before they subscribe.<\/p>\n\n<p class=\"wp-block-paragraph\">The answer? Not very often. A staggering\u00a0<strong>90%<\/strong>\u00a0of consumers want to hear from brands once a week or less, with \u00abevery other week\u00bb being the most popular cadence (40%). Sending too many messages is the #1 reason consumers tune out (44%).<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Putting it into action:&nbsp;<\/b>Focus on high-value, transactional messages, which consumers welcome most. Texts confirming an order (73%) or an appointment (56%) build trust and provide clear utility. Save promotional messages for exclusive discounts (67%) rather than general announcements.<br><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\"><strong>Personalization is about relevance, not just the name<\/strong> field<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sinch.com\/es\/engage\/casos-de-uso\/servicio-envio-masivo-mensajes-texto\/\">Mass texts<\/a> have their place, but generic blasts are becoming less and less effective. It&#8217;s all about personalization &#8211; and personalization is more than just using a customer\u2019s first name. It&#8217;s about demonstrating that you understand their needs.<\/p>\n\n<p class=\"wp-block-paragraph\">When asked what kind of personalization makes them more likely to engage,\u00a0<strong>63%<\/strong>\u00a0of consumers chose discounts on items they had previously browsed. This far outpaced generic \u00abpersonalized recommendations,\u00bb which interested only 11%. To get these relevant offers, consumers are willing to share their birthday (50%) and interests (47%).<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Putting it into action:&nbsp;<\/b>If a customer browses a specific category, like running shoes, send a targeted text: \u201cHi Sarah, we noticed you were looking at running shoes. Here\u2019s 15% off any pair, just for you.\u201d This is far more effective than a generic site-wide sale.<br><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\"><strong>Be transparent when using AI<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Automation is essential for scaling communication, but consumers are wary of AI. The report found that\u00a0<strong>37%<\/strong>\u00a0of consumers feel negative about brands using AI in texts, and a combined\u00a0<strong>72%<\/strong>want brands to disclose when AI is being used.<\/p>\n\n<p class=\"wp-block-paragraph\">Gen Z is particularly skeptical, with 42% feeling negative about AI in brand texts, compared to 34% of Millennials.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Putting it into action:&nbsp;<\/b>If you use a chatbot for initial customer service inquiries, start the conversation with a clear disclosure. For example: \u00abHi! You&#8217;re speaking with our automated assistant. It can help with order tracking and FAQs. Would you like to speak with a human agent?\u00bb This builds trust through transparency.<br><\/div>\r\n    <\/div>\r\n\n<h4 class=\"wp-block-heading\"><strong>Build a strategy that connects<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">The data is clear: a one-size-fits-all approach to messaging is no longer effective. Winning over Gen Z and Millennials requires a strategy that respects their time, delivers real value, and adapts to their conversational expectations. This requires a platform built for security, powerful integrations, and sophisticated, two-way messaging.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ready to build a messaging strategy that works?<\/strong>\u00a0<a href=\"https:\/\/app.sinch.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Try Sinch Engage for free<\/a>\u00a0or\u00a0<a href=\"https:\/\/sinch.com\/es\/engage\/hablar-con-experto\/\" target=\"_blank\" rel=\"noreferrer noopener\">talk to one of our experts<\/a>\u00a0to see how you can connect with your customers on their favorite channels.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":70,"featured_media":179857,"template":"","meta":{"_acf_changed":false},"engage_resources_category":[688],"class_list":["post-196889","engage_resources","type-engage_resources","status-publish","has-post-thumbnail","hentry","engage_resources_category-marketing-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo la Generaci\u00f3n Z y los mileniales quieren que les env\u00edes mensajes de texto, seg\u00fan nuevos datos - Sinch Engage<\/title>\n<meta name=\"description\" content=\"Nuevos datos de encuestas revelan diferencias clave en c\u00f3mo estas generaciones quieren interactuar con las marcas. 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