{"id":191839,"date":"2026-06-12T16:49:06","date_gmt":"2026-06-12T16:49:06","guid":{"rendered":"https:\/\/sinch.com\/engage\/product-updates\/rcs-launch-2\/"},"modified":"2026-07-03T14:43:47","modified_gmt":"2026-07-03T14:43:47","slug":"rcs-launch","status":"publish","type":"engage_prod_updates","link":"https:\/\/sinch.com\/es\/engage\/actualizaciones-de-productos\/rcs-launch\/","title":{"rendered":"RCS en Sinch Engage: mensajer\u00eda enriquecida y branded en la bandeja de entrada nativa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con\u00a0m\u00e1s de\u00a0<a href=\"https:\/\/blog.google\/products\/android\/billion-rcs-messages\/\" target=\"_blank\" rel=\"noreferrer noopener\">mil millones de mensajes RCS enviados cada d\u00eda<\/a>\u00a0solo en EE.\u00a0UU.,\u00a0y\u00a0las empresas\u00a0<a href=\"https:\/\/sinch.com\/es\/customer-stories\/rcs-brings-big-boost-brand-visibility-and-customer-interaction\/\" target=\"_blank\" rel=\"noreferrer noopener\">viendo multiplicada por siete la<\/a>\u00a0tasa de clics\u00a0con este canal\u00a0respecto a los SMS,\u00a0RCS\u00a0(Rich Communication Services)\u00a0representa\u00a0un \u00e1rea de enorme\u00a0crecimiento para el\u00a0business messaging.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A partir del 1 de diciembre, RCS estar\u00e1 disponible en todo Sinch Engage\u00a0<\/strong>para que puedas enviar mensajes interactivos, enriquecidos y branded, ya sea que quieras enviarlos desde nuestra aplicaci\u00f3n web,\u00a0API o nuestra\u00a0<a href=\"https:\/\/sinch.com\/es\/engage\/integraciones\/hubspot\/\">integraci\u00f3n con HubSpot<\/a>\u00a0(con m\u00e1s integraciones por venir).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes\u00a0un\u00a0resumen de\u00a0c\u00f3mo\u00a0funciona RCS en\u00a0Sinch\u00a0Engage,\u00a0el valor que aporta a las comunicaciones con tus clientes,\u00a0los principales\u00a0casos\u00a0de uso de\u00a0RCS y c\u00f3mo\u00a0puedes\u00a0empezar\u00a0hoy mismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descubre c\u00f3mo las marcas <a href=\"https:\/\/sinch.com\/es\/rcs\/chapter\/como-el-rcs-mantiene-a-los-clientes-involucrados-informados-seguros-y-contentos-en-todos-los-sectores\/\">en todos los sectores<\/a> utilizan RCS para mantener a los clientes interesados, informados y seguros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00f3mo funciona RCS en Sinch Engage<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Env\u00edo de un\u00a0mensaje\u00a0RCS<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No hay\u00a0aplicaciones\u00a0adicionales\u00a0que descargar\u00a0(ni para ti\u00a0ni para los destinatarios de tus mensajes)\u00a0cuando env\u00edas un RCS\u00a0en Sinch Engage.\u00a0Los mensajes RCS son\u00a0enviados por tu operador de telefon\u00eda al igual que los SMS,\u00a0por lo que\u00a0cuando\u00a0est\u00e1s\u00a0en\u00a0la plataforma Sinch Engage,\u00a0enviar\u00a0una campa\u00f1a RCS\u00a0es tan f\u00e1cil como enviar\u00a0un\u00a0SMS.\u00a0\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"941\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1024x941.png\" alt=\"Interfaz para redactar un mensaje RCS de tarjeta enriquecida con t\u00edtulo, descripci\u00f3n y una previsualizaci\u00f3n m\u00f3vil a la derecha\" class=\"wp-image-173776\" style=\"width:772px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1024x941.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-300x276.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-768x705.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1536x1411.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform.png 1744w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Dado que\u00a0los mensajes\u00a0RCS\u00a0admiten medios\u00a0enriquecidos y\u00a0funcionalidad\u00a0de chat interactivo\u00a0que los SMS\u00a0no,\u00a0encontrar\u00e1s\u00a0opciones\u00a0adicionales\u00a0para\u00a0enviar\u00a0RCS\u00a0en Sinch Engage\u00a0que incluyen:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choosing your message content type,&nbsp;<strong>Rich Cards<\/strong>&nbsp;or&nbsp;<strong>Text Message<\/strong>&nbsp;\n<ul class=\"wp-block-list\">\n<li>Si es tarjetas enriquecidas: incorpora medios independientes, tarjeta enriquecida o carrusel\u00a0<\/li>\n\n\n\n<li>If Text Message: Incorporate Up to 2,000 characters and&nbsp;up to four&nbsp;optional&nbsp;button&nbsp;types:&nbsp;\n<ul class=\"wp-block-list\">\n<li>Respuesta r\u00e1pida\u00a0<\/li>\n\n\n\n<li>Abrir una URL\u00a0<\/li>\n\n\n\n<li>Llamar\u00a0a un n\u00famero de tel\u00e9fono\u00a0<\/li>\n\n\n\n<li>Compartir ubicaci\u00f3n\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Mensaje de SMS como alternativa: esto es lo que reciben tus destinatarios si su dispositivo no admite mensajes RCS.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1002\" height=\"1024\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1002x1024.png\" alt=\"Interfaz para redactar un mensaje de marketing con campos de formulario a la izquierda y una previsualizaci\u00f3n m\u00f3vil a la derecha\" class=\"wp-image-173782\" style=\"width:781px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1002x1024.png 1002w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-293x300.png 293w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-768x785.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1503x1536.png 1503w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage.png 1798w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para que te resulte a\u00fan m\u00e1s f\u00e1cil aprender y visualizar\u00a0c\u00f3mo funciona RCS,\u00a0hemos\u00a0preparado una\u00a0demostraci\u00f3n r\u00e1pida sobre\u00a0c\u00f3mo enviar un RCS en Sinch Engage:\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso\" class=\"lazy-video-link\" data-lazy-video=\"0fT_5iazkso\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\" alt=\"How to create and send RCS campaigns | Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/0fT_5iazkso\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso\",\n    \"name\": \"How to create and send RCS campaigns | Sinch Engage\",\n    \"description\": \"Sinch Engage is your easy, secure, multichannel messaging platform for scaling customer communication across SMS, MMS, WhatsApp \\u2014 and now RCS, too.  \\n\\nIn this short demo, we'll show you how to set up an RCS campaign in Sinch Engage's intuitive platform. \\n\\nBy the end, you'll know how to:\\u202f \\n- Build a rich card carousel with images, descriptions, and buttons \\n- Create a text-based RCS message with interactive buttons as your calls to action\\n- Set up an SMS fallback message for non-RCS enabled devices \\n- Analyze campaign performance with detailed reporting \\n\\nWant to learn more about RCS or explore the Sinch Engage platform further? \\n\\nLearn more about RCS: https:\/\/sinch.com\/engage\/channels\/rcs\/  \\nExplore Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nTalk to our team: https:\/\/sinch.com\/engage\/talk-to-us\/  \\n\\n#RCS #SinchEngage #CustomerEngagement #Messaging \\\"\",\n    \"uploadDate\": \"2025-12-03T15:41:56+00:00\",\n    \"duration\": \"PT1M17S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">En comparaci\u00f3n con los SMS, los mensajes RCS ofrecen el beneficio\u00a0de ser\u00a0<strong>branded, verificados, interactivos e inmersivos.<\/strong>\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1024x638.png\" alt=\"Smartphone que muestra una aplicaci\u00f3n de mensajer\u00eda branded con etiquetas para las caracter\u00edsticas Branded, Verificado, Inmersivo e Interactivo\" class=\"wp-image-173770\" style=\"width:934px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1024x638.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-300x187.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-768x479.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1536x957.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-2048x1277.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>RCS tambi\u00e9n est\u00e1 disponible en los\u00a0flujos de trabajo de HubSpot<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfUtilizas HubSpot para la comunicaci\u00f3n con los clientes?\u00a0Nuestra integraci\u00f3n con HubSpot te permite\u00a0automatizar campa\u00f1as RCS directamente desde\u00a0tus\u00a0flujos de trabajo.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es\u00a0lo que significa para ti:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Captura la interacci\u00f3n con medios enriquecidos<\/strong>\u00a0\u2013 Env\u00eda interactive RCS messages con im\u00e1genes, botones y carruseles disparados por las automatizaciones de HubSpot.\u00a0<\/li>\n\n\n\n<li><strong>Genera confianza con mensajes de marca verificados<\/strong>\u00a0\u2013 Destaca en la bandeja de entrada con ID del remitente verificados.\u00a0<\/li>\n\n\n\n<li><strong>Optimiza con informaci\u00f3n en tiempo real<\/strong>\u00a0\u2013 Rastrea lecturas, clics y respuestas directamente\u00a0en\u00a0HubSpot.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shrewsbury College,\u00a0una de las principales universidades del Reino Unido y uno de nuestros valiosos clientes,\u00a0ya est\u00e1 utilizando RCS\u00a0a trav\u00e9s de la\u00a0<a href=\"https:\/\/sinch.com\/es\/engage\/integraciones\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">integraci\u00f3n de Sinch Engage y HubSpot<\/a>\u00a0para\u00a0promocionar pr\u00f3ximos cursos, aprendizajes y ex\u00e1menes de cualificaci\u00f3n.\u00a0Han notado una mejora\u00a0en m\u00e9tricas clave\u00a0como\u00a0el aumento de\u00a0las solicitudes\u00a0y la mejora de la\u00a0interacci\u00f3n\u00a0de los estudiantes y\u00a0los tiempos de respuesta, al tiempo que\u00a0simult\u00e1neamente\u00a0reducen\u00a0la carga\u00a0administrativa.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHemos creado flujos de trabajo realmente complejos\u201d, afirma Miles Porton, coordinador del sitio web del Shrewsbury College. \u201cAntes de Sinch Engage, si un alumno\u00a0no\u00a0respond\u00eda a un email, no\u00a0ten\u00edamos un canal de comunicaci\u00f3n alternativo. Ahora podemos disparar un mensaje de texto o RCS como seguimiento, lo que mantiene la conversaci\u00f3n.\u201d\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1024x635.png\" alt=\"Tres pantallas de m\u00f3vil que muestran un mensaje RCS de Shrewsbury College con un carrusel de opciones educativas\" class=\"wp-image-172369\" style=\"width:726px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1024x635.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-300x186.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-768x476.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1208x748.png 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-784x486.png 784w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Lee m\u00e1s sobre c\u00f3mo\u00a0<a href=\"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/shrewsbury-college\/\" target=\"_blank\" rel=\"noreferrer noopener\">el Shrewsbury College utiliza\u00a0Sinch Engage con\u00a0HubSpot<\/a>\u00a0para SMS y RCS\u00a0o explora nuestra\u00a0aplicaci\u00f3n\u00a0t\u00fa mismo\u00a0en el\u00a0<a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/listing\/sinch-engage-sms\" target=\"_blank\" rel=\"noreferrer noopener\">Marketplace de aplicaciones de HubSpot<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El valor de\u00a0RCS<\/strong>: <strong>M\u00e1s\u00a0interacci\u00f3n\u00a0y conversiones<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La naturaleza interactiva y enriquecida de RCS te permite convertir cada conversaci\u00f3n en una experiencia m\u00e1s visual, confiable y medible.\u00a0Con\u00a0RCS\u00a0ahora disponible\u00a0en Sinch Engage, esto significa que\u00a0nuestros\u00a0usuarios se benefician\u00a0instant\u00e1neamente\u00a0de\u00a0cuatro pilares de valor clave:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong> Mensajer\u00eda branded sin una\u00a0aplicaci\u00f3n\u00a0adicional<\/strong>. Env\u00eda mensajes de alto impacto con tu logotipo, im\u00e1genes y botones de acci\u00f3n; todo entregado directamente en la bandeja de entrada de tu cliente de la misma manera que\u00a0enviar\u00edas\u00a0un SMS.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Conversaciones visuales y atractivas que convierten<\/strong>. Convierte los mensajes unidireccionales en hilos interactivos con carruseles, suggested replies y CTA en los que se puede hacer clic, que invitan a tu lector a leer, responder e interactuar m\u00e1s.\u00a0<\/li>\n\n\n\n<li><strong>Creado para adaptarse a tu estructura y escalar<\/strong>. Ya sea a trav\u00e9s del creador sin c\u00f3digo de Sinch\u00a0Engage,\u00a0<a href=\"https:\/\/sinch.com\/es\/apis\/mensajeria\/rcs\/\">a trav\u00e9s de\u00a0la\u00a0API de Engage<\/a>, o\u00a0<a href=\"https:\/\/sinch.com\/es\/engage\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">nuestras integraciones<\/a>, RCS se flexibiliza para satisfacer tus necesidades de volumen, automatizaci\u00f3n y cumplimiento.\u00a0<\/li>\n\n\n\n<li><strong>Verificado y\u00a0seguro<\/strong>. Cada\u00a0mensaje\u00a0branded\u00a0se env\u00eda desde tu agente RCS\u00a0verificado. Adem\u00e1s,\u00a0<strong>SMS como alternativa<\/strong>\u00a0garantiza que siempre llegues a tus clientes pase lo que pase<\/li>\n<\/ol>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Explora\u00a0RCS\u00a0en\u00a0Sinch Engage en nuestra\u00a0<a href=\"https:\/\/sinch.com\/es\/engage\/canales\/rcs\/\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina de producto de RCS<\/a>\u00a0o en\u00a0nuestro\u00a0<a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/categories\/11844926892047-RCS-Rich-Communication-Services\" target=\"_blank\" rel=\"noopener noreferrer\">centro de asistencia<\/a>.\u00a0<\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Casos de uso de RCS<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Much\u00edsimas\u00a0conversaciones con los clientes pueden\u00a0beneficiarse\u00a0de\u00a0los medios enriquecidos y la\u00a0interactividad &#8211; pero\u00a0la realidad es\u00a0que muchos mensajes\u00a0se\u00a0env\u00edan como SMS\u00a0de solo texto debido al coste, la entregabilidad\u00a0o\u00a0motivos operativos\u00a0(como\u00a0asumir que necesitas descargar otra aplicaci\u00f3n).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u00a0RCS\u00a0ahora disponible\u00a0en\u00a0la plataforma segura de\u00a0mensajer\u00eda\u00a0de Sinch Engage,\u00a0puedes\u00a0incorporar\u00a0f\u00e1cilmente medios\u00a0llamativos, carruseles y\u00a0suggested replies\u00a0en\u00a0tu\u00a0estrategia de\u00a0SMS\u00a0existente\u00a0\u2013\u00a0deleitando a\u00a0tus clientes y\u00a0aumentando\u00a0la interacci\u00f3n directamente desde la misma plataforma desde la que env\u00edas SMS.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-1024x672.png\" alt=\"Interfaz de chat donde un usuario selecciona una receta de Spicy Mac &amp; Cheese de Urban Field Market para ver los ingredientes y un bot\u00f3n de tienda\" class=\"wp-image-171864\" style=\"width:686px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-768x504.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes algunos\u00a0casos\u00a0de uso de\u00a0RCS de\u00a0ejemplo\u00a0que ahora puedes explorar en Sinch Engage\u00a0y que pueden\u00a0generar inmediatamente\u00a0m\u00e1s\u00a0ROI de los mensajes de texto comerciales:\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>RCS para mensajes promocionales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Genera m\u00e1s interacci\u00f3n para tus\u00a0mensajes de marketing con elementos visuales atractivos y CTA tocables:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofertas, descuentos, actualizaciones de productos\u00a0<\/li>\n\n\n\n<li>Campa\u00f1as y lanzamientos\u00a0<\/li>\n\n\n\n<li>Recordatorios para completar una compra (p. ej., carrito abandonado)\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>RCS para actualizaciones transaccionales fiables<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entrega\u00a0informaci\u00f3n\u00a0importante y\u00a0oportuna\u00a0con\u00a0m\u00e1s\u00a0claridad\u00a0y presencia de marca:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alertas de fraude o seguridad\u00a0<\/li>\n\n\n\n<li>Confirmaciones (incidencias, citas, compras)\u00a0<\/li>\n\n\n\n<li>Actualizaciones de viajes, entregas o servicios\u00a0<\/li>\n\n\n\n<li>Actualizaciones de cuentas o productos\u00a0<\/li>\n\n\n\n<li>Solicitudes de\u00a0comentarios o alertas de noticias\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>RCS para una autenticaci\u00f3n segura (OTP y 2FA)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Env\u00eda mensajes de verificaci\u00f3n confiables y branded sobre los que los clientes puedan actuar al instante:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OTP \/ 2FA\u00a0<\/li>\n\n\n\n<li>Restablecer contrase\u00f1as\u00a0<\/li>\n\n\n\n<li>Aprobaciones de transacciones online\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Disponibilidad de la mensajer\u00eda RCS y c\u00f3mo empezar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con este lanzamiento de producto,\u00a0RCS\u00a0ahora est\u00e1\u00a0disponible en\u00a0la plataforma Sinch Engage\u00a0en\u00a0la mayor\u00eda\u00a0de\u00a0nuestras regiones principales,\u00a0incluyendo\u00a0<strong>EE. UU., Reino Unido, Alemania, Espa\u00f1a y Francia<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las tarifas y la funcionalidad\u00a0se adaptan a la estructura del plan de cada mercado:\u00a0Explora\u00a0nuestra\u00a0<a href=\"https:\/\/sinch.com\/es\/thank-you\/muchas-gracias\/rcs-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina de descripci\u00f3n general de RCS<\/a>\u00a0para ver m\u00e1s\u00a0preguntas frecuentes\u00a0y caracter\u00edsticas destacadas,\u00a0o\u00a0<a href=\"https:\/\/sinch.com\/es\/engage\/hablar-con-experto\/\" target=\"_blank\" rel=\"noreferrer noopener\">habla con uno de nuestros expertos<\/a>\u00a0si tienes preguntas sobre la disponibilidad regional.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando\u00a0est\u00e9s\u00a0listo para empezar, nuestro equipo te guiar\u00e1 en cada paso. El proceso en s\u00ed es sencillo:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Env\u00eda el\u00a0registro de tu agente RCS dentro de\u00a0Sinch\u00a0Engage\u00a0<\/li>\n\n\n\n<li>Completa la aprobaci\u00f3n del operador\u00a0y de\u00a0Google\u00a0<\/li>\n\n\n\n<li>Confirma los t\u00e9rminos y las tarifas de RCS\u00a0<\/li>\n\n\n\n<li>Empieza a enviar rich messages\u00a0(sin necesidad de desarrolladores)\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Primeros pasos con RCS<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes\u00a0un breve v\u00eddeo resumen sobre el registro de RCS\u00a0\u2013 desde la configuraci\u00f3n del agente RCS hasta el env\u00edo de tu primer mensaje de prueba en cinco minutos:\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs\" class=\"lazy-video-link\" data-lazy-video=\"_1Lrcfpl7Bs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\" alt=\"How to register your RCS Agent in Sinch Engage in five minutes\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/_1Lrcfpl7Bs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs\",\n    \"name\": \"How to register your RCS Agent in Sinch Engage in five minutes\",\n    \"description\": \"With Sinch Engage, you can setup and send test messages from your RCS agent in less than five minutes. \\n\\nCurious what RCS Agent registration actually entails? This step-by-step tutorial covers it all - from creating your agent to submitting it for approval. Follow along to learn how to:  \\n\\n- Create an RCS agent in Sinch Engage  \\n- Customize your agent's profile with your brand's information  \\n- Define message triggers and user interactions  \\n- Configure country-specific requirements  \\n- Submit your agent for approval  \\n- Add test numbers to your agent  \\n \\nWant to learn more about this feature or explore the Sinch Engage platform? \\nLearn more about RCS: https:\/\/sinch.com\/engage\/channels\/rcs\/  \\nExplore Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nTalk to our team: https:\/\/sinch.com\/engage\/talk-to-us\/  \\n\\n#rcs  #SinchEngage #customerengagement  #messaging\",\n    \"uploadDate\": \"2025-12-03T15:25:00+00:00\",\n    \"duration\": \"PT4M10S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfTodo listo\u00a0para a\u00f1adir RCS a tu estrategia de interacci\u00f3n con los clientes?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">RCS es uno de los canales de mensajer\u00eda de m\u00e1s r\u00e1pido crecimiento en el mundo\u00a0hoy en d\u00eda\u00a0y\u00a0actualmente es la\u00a0<em>mejor<\/em>\u00a0manera de destacar en la bandeja de entrada nativa (donde la atenci\u00f3n del cliente es m\u00e1xima). Y\u00a0con esta actualizaci\u00f3n del producto,\u00a0es\u00a0m\u00e1s f\u00e1cil que nunca incorporarlo a tus\u00a0flujos de trabajo de mensajer\u00eda existentes\u00a0con Sinch Engage.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empieza tu andadura con RCS:\u00a0<a href=\"https:\/\/sinch.com\/es\/engage\/hablar-con-experto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conecta con nuestro equipo<\/a>\u00a0para hablar de tus objetivos y los pr\u00f3ximos pasos, o\u00a0<a href=\"https:\/\/app.sinch.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">empieza ya<\/a>\u00a0ahora\u00a0explorando nuestra\u00a0plataforma de\u00a0mensajer\u00eda\u00a0t\u00fa mismo.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con\u00a0m\u00e1s de\u00a0mil millones de mensajes RCS enviados cada d\u00eda\u00a0solo en EE.\u00a0UU.,\u00a0y\u00a0las empresas\u00a0viendo multiplicada por siete la\u00a0tasa de clics\u00a0con este canal\u00a0respecto a los SMS,\u00a0RCS\u00a0(Rich Communication Services)\u00a0representa\u00a0un \u00e1rea de enorme\u00a0crecimiento para el\u00a0business messaging.\u00a0\u00a0 A partir del 1 de diciembre, RCS estar\u00e1 disponible en todo Sinch Engage\u00a0para que puedas enviar mensajes interactivos, enriquecidos y branded, ya sea que [&hellip;]<\/p>\n","protected":false},"featured_media":162216,"template":"","meta":{"_acf_changed":false},"class_list":["post-191839","engage_prod_updates","type-engage_prod_updates","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RCS en Sinch Engage: mensajer\u00eda enriquecida y branded en la bandeja de entrada nativa<\/title>\n<meta name=\"description\" content=\"Sinch Engage ahora admite RCS. 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