{"id":200494,"date":"2026-08-06T23:38:51","date_gmt":"2026-08-06T23:38:51","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/petals-florist-network-2\/"},"modified":"2026-08-06T23:38:51","modified_gmt":"2026-08-06T23:38:51","slug":"petals-florist-network","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/petals-florist-network\/","title":{"rendered":"C\u00f3mo us\u00f3 Petals los SMS para impulsar una mayor interacci\u00f3n en las campa\u00f1as estacionales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La red de florister\u00edas en l\u00ednea Petals opera en un mercado digital altamente competitivo, donde los clientes pueden buscar y pedir flores desde casi cualquier lugar. A medida que el uso del m\u00f3vil segu\u00eda creciendo, el equipo vio una clara necesidad de aparecer de forma m\u00e1s efectiva en los tel\u00e9fonos de los clientes, no solo a trav\u00e9s del email y la web m\u00f3vil, sino tambi\u00e9n mediante la mensajer\u00eda de texto. Gene Nubla, director general de Teleflora International\/Petals Network, afirm\u00f3 que el m\u00f3vil se hab\u00eda vuelto demasiado importante como para ignorarlo, especialmente a medida que m\u00e1s clientes navegaban en sus dispositivos. Con esto en mente, Petals ampli\u00f3 su enfoque de marketing m\u00f3vil con <strong>Sinch Engage (anteriormente MessageMedia)<\/strong> para brindar una mejor asistencia a las principales campa\u00f1as estacionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creaci\u00f3n de una experiencia de campa\u00f1a m\u00f3vil m\u00e1s s\u00f3lida<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Petals ya hab\u00eda utilizado SMS y MMS para campa\u00f1as importantes como el D\u00eda de la Madre, pero para su campa\u00f1a de Navidad, la empresa quer\u00eda crear una experiencia m\u00f3vil m\u00e1s atractiva. Al utilizar p\u00e1ginas de destino m\u00f3viles a trav\u00e9s de Sinch Engage, el equipo pudo enviar contenido de campa\u00f1a de marca sin necesidad de asistencia de desarrolladores ni cambios en el sitio web. Las p\u00e1ginas de destino inclu\u00edan llamadas a la acci\u00f3n que llevaban a los clientes directamente a p\u00e1ginas relevantes en el sitio web de Petals, al mismo tiempo que daban a los destinatarios la opci\u00f3n de llamar con un solo toque.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ese enfoque brind\u00f3 a Petals una forma m\u00e1s flexible de dar asistencia a su estrategia digital m\u00e1s amplia durante los momentos de mayor venta minorista. En lugar de depender \u00fanicamente de un mensaje de texto est\u00e1ndar, el equipo pudo crear una experiencia m\u00f3vil m\u00e1s rica que resultaba m\u00e1s adaptada a la campa\u00f1a y permit\u00eda a los clientes actuar con mayor facilidad. Seg\u00fan Nubla, los SMS se convirtieron en otro canal importante para llegar a los consumidores mientras ya estaban en el m\u00f3vil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impulsar la interacci\u00f3n recurrente durante las campa\u00f1as estacionales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campa\u00f1a de Navidad se envi\u00f3 a\u00a0<strong>18.000 destinatarios<\/strong>\u00a0y gener\u00f3 una interacci\u00f3n m\u00e1s fuerte que campa\u00f1as comparables, seg\u00fan el caso de estudio. Petals recibi\u00f3 a\u00a0<strong>1000 visitantes \u00fanicos<\/strong>, con una media de\u00a0<strong>dos visitas por usuario<\/strong>. La interacci\u00f3n recurrente fue especialmente notable:\u00a0<strong>50 consumidores la visitaron cinco o m\u00e1s veces<\/strong>, y\u00a0<strong>150 la visitaron entre cuatro y 17 veces<\/strong>. Para Petals, ese tipo de comportamiento demostr\u00f3 que los clientes no solo echaban un vistazo al mensaje y segu\u00edan de largo, sino que volv\u00edan para considerar una compra.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo tambi\u00e9n observ\u00f3 tasas de opt out m\u00e1s bajas con las p\u00e1ginas de destino m\u00f3viles, lo que sugiere que los clientes respondieron bien al formato m\u00e1s visual. Aunque Petals describi\u00f3 su estrategia de marketing por SMS como todav\u00eda en fase inicial, la empresa vio valor suficiente para hacer de los SMS y las p\u00e1ginas de destino m\u00f3viles una parte continua de su mix de marketing estacional, particularmente en torno a los principales momentos de ventas como San Valent\u00edn, el D\u00eda de la Madre y Navidad.<\/p>\n","protected":false},"author":75,"featured_media":181986,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-200494","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo us\u00f3 Petals los SMS para impulsar una mayor interacci\u00f3n en las campa\u00f1as estacionales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/petals-florist-network\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo us\u00f3 Petals los SMS para impulsar una mayor interacci\u00f3n en las campa\u00f1as estacionales\" \/>\n<meta property=\"og:description\" content=\"La red de florister\u00edas en l\u00ednea Petals opera en un mercado digital altamente competitivo, donde los clientes pueden buscar y pedir flores desde casi cualquier lugar. A medida que el uso del m\u00f3vil segu\u00eda creciendo, el equipo vio una clara necesidad de aparecer de forma m\u00e1s efectiva en los tel\u00e9fonos de los clientes, no solo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/petals-florist-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/03\/Teleflora-International-Network.png\" \/>\n\t<meta property=\"og:image:width\" content=\"784\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" 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