{"id":200432,"date":"2026-08-06T19:55:57","date_gmt":"2026-08-06T19:55:57","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/central-kids-2\/"},"modified":"2026-08-06T19:55:57","modified_gmt":"2026-08-06T19:55:57","slug":"central-kids","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/central-kids\/","title":{"rendered":"C\u00f3mo Central Kids hizo que la comunicaci\u00f3n familiar fuera m\u00e1s r\u00e1pida y efectiva con los SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para Central Kids Early Education, la comunicaci\u00f3n con los wh\u0101nau (padres) es parte de c\u00f3mo brinda asistencia a los ni\u00f1os para que se conviertan en alumnos seguros y capaces. Pero en docenas de guarder\u00edas y centros de cuidado infantil, mantener a las familias informadas de manera r\u00e1pida y constante no siempre es f\u00e1cil.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Central Kids es un fondo ben\u00e9fico registrado que ofrece educaci\u00f3n infantil y cuidado a familias en toda la Isla Norte Central de Nueva Zelanda. Con 48 guarder\u00edas y ocho centros de cuidado infantil de d\u00eda completo, la organizaci\u00f3n necesitaba una forma pr\u00e1ctica para que tanto la oficina central como los centros individuales se comunicaran con las familias sobre actualizaciones diarias, documentaci\u00f3n requerida y situaciones urgentes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ah\u00ed es donde entr\u00f3 en juego\u00a0<strong>Sinch Engage (anteriormente MessageMedia)<\/strong>, a trav\u00e9s de la funci\u00f3n de mensajer\u00eda Info-Txt de Infocare Systems. Una vez que los SMS se convirtieron en parte del enfoque de comunicaci\u00f3n, Central Kids descubri\u00f3 que era m\u00e1s efectivo que el email tradicional porque los mensajes llegaban a los padres de inmediato a trav\u00e9s de un canal al que ya prestaban atenci\u00f3n.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comunicaci\u00f3n m\u00e1s r\u00e1pida, mayor interacci\u00f3n familiar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al usar Sinch Engage a trav\u00e9s de Info-Txt, Central Kids pudo enviar mensajes en toda la organizaci\u00f3n para una amplia variedad de necesidades: recordatorios de eventos, cambios de horario, actualizaciones de inscripci\u00f3n, solicitudes de cumplimiento, avisos de objetos perdidos y comunicaciones de emergencia como inundaciones o cierres de centros. El mismo sistema tambi\u00e9n facilit\u00f3 ofrecer espacios disponibles cuando un ni\u00f1o estaba ausente y mantener a las familias informadas sobre cu\u00e1ndo los ni\u00f1os se estaban adaptando o deb\u00edan comenzar.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los beneficios fueron m\u00e1s all\u00e1 de la velocidad. Central Kids afirma que los SMS mejoraron la interacci\u00f3n y las respuestas de los padres, redujeron la carga administrativa de enviar cartas o buscar respuestas, y brindaron al personal un registro hist\u00f3rico completo de mensajes y respuestas. El formato tambi\u00e9n ayud\u00f3 de forma pr\u00e1ctica a las familias inmigrantes, a quienes les puede resultar m\u00e1s f\u00e1cil leer y traducir mensajes de texto que tener conversaciones telef\u00f3nicas.\u00a0<\/p>\n","protected":false},"author":75,"featured_media":181903,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-200432","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Central Kids hizo que la comunicaci\u00f3n familiar fuera m\u00e1s r\u00e1pida y efectiva con los SMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/central-kids\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Central Kids hizo que la comunicaci\u00f3n familiar fuera m\u00e1s r\u00e1pida y efectiva con los SMS\" \/>\n<meta property=\"og:description\" content=\"Para Central Kids Early Education, la comunicaci\u00f3n con los wh\u0101nau (padres) es parte de c\u00f3mo brinda asistencia a los ni\u00f1os para que se conviertan en alumnos seguros y capaces. 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