{"id":200393,"date":"2026-08-06T15:17:40","date_gmt":"2026-08-06T15:17:40","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/estia-health-2\/"},"modified":"2026-08-06T15:17:40","modified_gmt":"2026-08-06T15:17:40","slug":"estia-health","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/estia-health\/","title":{"rendered":"C\u00f3mo los SMS ayudaron a Estia Health a reducir la carga administrativa y mejorar la cobertura de turnos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el cuidado de personas mayores, un turno vacante no es solo un problema de programaci\u00f3n. Puede afectar la carga de trabajo del personal, los tiempos de respuesta y la continuidad de la atenci\u00f3n a los residentes. Por eso Estia Health necesitaba una forma m\u00e1s r\u00e1pida y confiable de comunicar a su personal las vacantes urgentes en los turnos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estia Health es uno de los mayores proveedores de residencias para el cuidado de personas mayores de Australia y utiliza Humanforce, anteriormente conocido como TimeTarget, como parte de su configuraci\u00f3n para la gesti\u00f3n de personal y turnos. Antes de la introducci\u00f3n de los SMS, las ausencias no planificadas a menudo se gestionaban mediante carteles que anunciaban los horarios de los turnos o mediante llamadas telef\u00f3nicas de los miembros del personal, m\u00e9todos que eran inconsistentes, costosos y consum\u00edan mucho tiempo.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para solucionarlo, Estia utiliz\u00f3\u00a0<strong>Sinch Engage (anteriormente MessageMedia)<\/strong>\u00a0a trav\u00e9s de la integraci\u00f3n de Humanforce. Eso permiti\u00f3 al personal enviar y recibir SMS desde dentro del sistema de turnos, haciendo que fuera m\u00e1s f\u00e1cil notificar a las personas sobre turnos vacantes y apoyar la solicitud de turnos bas\u00e1ndose en los candidatos m\u00e1s adecuados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cobertura de turnos m\u00e1s r\u00e1pida, menos presi\u00f3n administrativa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para Estia, el caso de uso m\u00e1s valioso era cubrir las ausencias no planificadas en los turnos. Los SMS brindaron a los equipos una manera m\u00e1s r\u00e1pida de contactar al personal disponible que los carteles o los \u00e1rboles de llamadas, reduciendo tambi\u00e9n la cantidad de tiempo que los administradores pasaban intentando cubrir turnos de forma manual. Estia tambi\u00e9n ampli\u00f3 su uso de Sinch Engage m\u00e1s all\u00e1 de la cobertura de turnos para incluir la comunicaci\u00f3n con el personal y las alertas de notificaci\u00f3n, como horarios de reuniones e informaci\u00f3n sobre la vacunaci\u00f3n contra la gripe.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El impacto operativo fue significativo. Jeremy Cassidy estim\u00f3 que los costes de agencia hab\u00edan disminuido hasta en un\u00a0<strong>20%<\/strong>\u00a0en las instalaciones de Estia que utilizan el servicio, al mismo tiempo que los turnos se cubr\u00edan con mayor eficiencia. Estia tambi\u00e9n descubri\u00f3 que el personal prefer\u00eda recibir mensajes de texto sobre turnos vacantes, y los administradores notaron un importante beneficio adicional: mejor continuidad de la atenci\u00f3n para los residentes vulnerables.<\/p>\n","protected":false},"author":75,"featured_media":181889,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-200393","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo los SMS ayudaron a Estia Health a reducir la carga administrativa y mejorar la cobertura de turnos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/estia-health\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo los SMS ayudaron a Estia Health a reducir la carga administrativa y mejorar la cobertura de turnos\" \/>\n<meta property=\"og:description\" content=\"En el cuidado de personas mayores, un turno vacante no es solo un problema de programaci\u00f3n. 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