{"id":199891,"date":"2026-08-03T03:23:16","date_gmt":"2026-08-03T03:23:16","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/clothing-the-gap-2\/"},"modified":"2026-08-03T03:23:16","modified_gmt":"2026-08-03T03:23:16","slug":"clothing-the-gap","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/clothing-the-gap\/","title":{"rendered":"Clothing The Gaps crea conexiones m\u00e1s fuertes con los clientes con Sinch SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Clothing The Gaps es una empresa social aborigen y una empresa B certificada con ra\u00edces en la Naci\u00f3n Wurundjeri, Australia. Al ofrecer de todo, desde camisetas hasta bolsos de tela, animan a sus clientes a \u00abllevar sus valores en su camiseta\u00bb e iniciar conversaciones que apoyen la justicia de las Primeras Naciones.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=LjBBYCPLpkc\" class=\"lazy-video-link\" data-lazy-video=\"LjBBYCPLpkc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/LjBBYCPLpkc\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/LjBBYCPLpkc\/maxresdefault.jpg\" alt=\"How Clothing The Gaps Achieved 2,000% ROI with Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=LjBBYCPLpkc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/LjBBYCPLpkc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/LjBBYCPLpkc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=LjBBYCPLpkc\",\n    \"name\": \"How Clothing The Gaps Achieved 2,000% ROI with Sinch Engage\",\n    \"description\": \"See how Clothing The Gaps, an Aboriginal social enterprise and certified B Corp, used Sinch Engage\\u2019s SMS and MMS platform (formerly MessageMedia) to cut through crowded digital channels, connect instantly with customers, and achieve a 2,000% ROI on their Black Friday campaign.\\n\\nThis case study highlights how co-founder Laura Thompson and her team combined strategy and technology to make SMS a central part of their marketing and advocacy efforts \\u2014 from driving sales to mobilizing community action.\\n\\nKey Takeaways:\\n- How Clothing The Gaps achieved 2,000% ROI and tens of thousands of site visits with targeted SMS campaigns\\n- Why personalized strategy and support from Sinch made all the difference\\n- How smart segmentation outperformed traditional email and social channels\\n- How SMS now powers both sales and advocacy messages \\u2014 from Black Friday to NAIDOC Week\\n\\nAbout Clothing The Gaps:\\nAn Aboriginal-owned social enterprise based in Wurundjeri Country, Australia, Clothing The Gaps sells apparel and accessories that inspire people to \\u201cwear their values\\u201d and champion First Nations causes.\\n\\nRead the full story: https:\/\/sinch.com\/engage\/customer-stories\/clothing-the-gaps\/\\n\\nReady to scale your messaging campaigns?\\nLearn more about Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/\\n\\nBook a demo with our messaging experts: https:\/\/sinch.com\/engage\/book-a-demo\/\\n\\nIf you\\u2019re a Shopify user, explore our top-rated integration: https:\/\/sinch.com\/engage\/integrations\/shopify\/\",\n    \"uploadDate\": \"2025-10-27T16:16:18+00:00\",\n    \"duration\": \"PT4M38S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">Pero aunque Clothing The Gaps hab\u00eda construido una fuerte comunidad de seguidores, les costaba llegar a la gente de forma eficaz. Depender de las newsletters por email y de las publicaciones diarias en las redes sociales no estaba ofreciendo la interacci\u00f3n que necesitaban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abHab\u00edamos estado utilizando el email marketing durante mucho tiempo y public\u00e1bamos en las redes sociales todos los d\u00edas, pero no ve\u00edamos la repercusi\u00f3n y la tasa de apertura que busc\u00e1bamos\u00bb, dijo Laura Thompson, mujer Gunditjmara y directora ejecutiva de Clothing The Gaps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fue entonces cuando Laura empez\u00f3 a considerar el SMS para conectar al instante con su comunidad. Inspirada por su propia interacci\u00f3n con sus marcas favoritas, necesitaba una soluci\u00f3n que apoyara nuevas v\u00edas de comunicaci\u00f3n con los clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trabajar con Sinch para campa\u00f1as inteligentes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clothing The Gaps quer\u00eda algo m\u00e1s que una plataforma digital de comunicaci\u00f3n con los clientes. Necesitaban la asistencia y la estrategia de un socio que pudiera ayudarles a hacerlo bien a la primera. Sab\u00edan que con Sinch*, obtendr\u00edan algo m\u00e1s que asistencia t\u00e9cnica para enviar mensajes SMS: obtendr\u00edan informaci\u00f3n sobre las mejores formas de llegar a su audiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esa asistencia provino de Cameron Kellaghan-Tasker de Sinch, que trabaj\u00f3 estrechamente con Laura y su equipo para hacer del SMS una parte fundamental de sus comunicaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abPudimos trabajar con Laura y Clothing The Gaps para implementar una estrategia que tuviera sentido para su base de clientes: poder dirigirse a ellos en la fuente usando el SMS\u00bb, dijo Cameron.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la ayuda de Sinch, Clothing The Gaps empez\u00f3 a desarrollar campa\u00f1as inteligentes y segmentadas que complementaban el email y las redes sociales. Para el Black Friday, en lugar de enviar mensajes a toda su lista, se dirigieron primero a sus clientes con mayor interacci\u00f3n y enviaron los mensajes en fases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abRecuerdo pensar para el Black Friday que simplemente \u00edbamos a enviar un mensaje de texto masivo a todo el mundo\u00bb, dijo Laura. \u00abPero con la asistencia de Cam, de hecho nos dirigimos primero a nuestra audiencia con mayor interacci\u00f3n&#8230; y vali\u00f3 la pena\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vieron los resultados de inmediato. El ROI de la campa\u00f1a alcanz\u00f3 un asombroso 2000 %, y el tr\u00e1fico a su sitio de Shopify se dispar\u00f3 en el momento en que se enviaron los mensajes. Miles de personas acud\u00edan en masa al sitio web, algo que nunca hab\u00edan visto solo con el email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Asistencia en cada paso del camino<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tras ver el aumento de las ventas del Black Friday, Clothing The Gaps y Sinch desarrollaron r\u00e1pidamente una estrategia de comunicaciones m\u00e1s amplia y una asociaci\u00f3n de confianza. Sinch incluso brinda asistencia a Clothing The Gaps revisando los borradores de los mensajes de texto antes de que se env\u00eden, lo que le da a la empresa mucha tranquilidad de que lo que est\u00e1n enviando tendr\u00e1 repercusi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 de las campa\u00f1as de retail, Clothing The Gaps ha empezado a usar el SMS para impulsar su labor de promoci\u00f3n. Adem\u00e1s de utilizar el SMS para hablar de las rebajas, env\u00edan mensajes en torno a la Semana del Comit\u00e9 Nacional de Celebraci\u00f3n del D\u00eda de los Abor\u00edgenes e Isle\u00f1os (NAIDOC) y durante otros momentos del a\u00f1o cuando hacen campa\u00f1as para diferentes acciones o peticiones que necesitan ser firmadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo ya est\u00e1 planificando para las fiestas, con Sinch ayud\u00e1ndoles a elaborar estrategias para las promociones del Black Friday y explorando c\u00f3mo el SMS puede brindar asistencia a sus campa\u00f1as de promoci\u00f3n en torno al 26 de enero y otras fechas clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto para Clothing The Gaps como para Sinch, la relaci\u00f3n va m\u00e1s all\u00e1 de la tecnolog\u00eda, gracias a un prop\u00f3sito compartido y una visi\u00f3n de crecimiento a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como dijo Cameron: \u00abNo solo se trata de generar retornos muy positivos en el sentido de la campa\u00f1a, sino que tambi\u00e9n se trata de difundir un mensaje muy importante\u00bb.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <i>La plataforma de SMS de Sinch es de marca Sinch MessageMedia en la regi\u00f3n APAC, pero se conoce como Sinch Engage en otras regiones, incluidas Norteam\u00e9rica y EMEA. \u00bfQuieres m\u00e1s informaci\u00f3n? Explora <a href=\"https:\/\/sinch.com\/engage\/\" target=\"_blank\" rel=\"noopener noreferrer\">nuestra confiable plataforma de SMS<\/a>\u00a0que tambi\u00e9n es compatible con WhatsApp, RCS y m\u00e1s. \u00a0<\/i><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"mb-0\"><\/p><\/div>\r\n    <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":70,"featured_media":170618,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[606],"customer_stories_products":[647,649,648],"class_list":["post-199891","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-comercio-al-por-menor","customer_stories_products-engage","customer_stories_products-mms","customer_stories_products-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clothing The Gaps crea conexiones 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