{"id":199848,"date":"2026-08-01T03:28:38","date_gmt":"2026-08-01T03:28:38","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/vinomofo-2\/"},"modified":"2026-08-01T03:28:38","modified_gmt":"2026-08-01T03:28:38","slug":"vinomofo","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/vinomofo\/","title":{"rendered":"Vinomofo descorcha el crecimiento con SMS para HubSpot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vinomofo nunca ha sido simplemente otro minorista de vinos. Con una comunidad de m\u00e1s de medio mill\u00f3n de miembros, la marca ha construido su reputaci\u00f3n seleccionando vinos excepcionales y entreg\u00e1ndolos con personalidad, humor y autenticidad. Para Vinomofo, la conexi\u00f3n con el cliente no es una t\u00e1ctica de marketing: es la base de su crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero a medida que el negocio escalaba, el email empez\u00f3 a perder su impacto. Las bandejas de entrada de los clientes estaban abarrotadas, se perd\u00edan promociones importantes y la interacci\u00f3n estaba cayendo. Para las campa\u00f1as sensibles al tiempo, como los recordatorios de eventos o las ventas flash, esto era especialmente costoso. Vinomofo necesitaba una forma de destacar y entregar mensajes directamente a su comunidad, sin crear m\u00e1s trabajo manual para el equipo de marketing.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/Vinomofo-testimonial-FINALmusicvocals.mp3\"><\/audio><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Abri\u00e9ndose paso entre el desorden de la bandeja de entrada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vinomofo recurri\u00f3 a <strong>Sinch Engage (antes MessageMedia)<\/strong> para a\u00f1adir los SMS a su combinaci\u00f3n de comunicaci\u00f3n con los clientes. Al usar la <strong><a href=\"https:\/\/sinch.com\/es\/engage\/integraciones\/hubspot\/\">integraci\u00f3n con HubSpot de Sinch Engage<\/a><\/strong>, el equipo pudo enviar mensajes de texto oportunos y personalizados directamente dentro de sus flujos de trabajo de HubSpot existentes. Esto facilit\u00f3 la incorporaci\u00f3n de SMS en las campa\u00f1as sin cambiar de herramientas ni de procesos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de esperar a que se abrieran los emails, Vinomofo pod\u00eda llegar a los clientes al instante, ya fuera para ofertas de vino de \u00faltima hora, actualizaciones de entrega o invitaciones exclusivas a eventos. Los SMS le dieron a la marca una l\u00ednea directa con su comunidad y aseguraron que nadie se perdiera nada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automatizar con facilidad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con los SMS totalmente integrados en HubSpot, Vinomofo pod\u00eda automatizar las comunicaciones y segmentar audiencias con la misma facilidad que con el email. Los mensajes se activaban por el comportamiento del cliente y se personalizaban a gran escala, haciendo que el alcance fuera eficiente y relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto tambi\u00e9n liber\u00f3 tiempo del equipo de marketing. Las campa\u00f1as que antes requer\u00edan horas de esfuerzo manual ahora pod\u00edan ejecutarse autom\u00e1ticamente en segundo plano, d\u00e1ndole al equipo m\u00e1s espacio para centrarse en la estrategia creativa y el crecimiento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ROI logrado en semanas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados llegaron r\u00e1pidamente. En solo seis semanas, Vinomofo logr\u00f3 un retorno de la inversi\u00f3n del 120 % con campa\u00f1as de SMS. Los clientes interactuaron a tasas mucho m\u00e1s altas que solo con email, mientras que la inmediatez de la mensajer\u00eda de texto ayud\u00f3 a la marca a fortalecer su enfoque conversacional y centrado en la comunidad. Para Vinomofo, asociarse con <strong><a href=\"https:\/\/sinch.com\/engage\/\">Sinch Engage<\/a><\/strong> no consist\u00eda solo en a\u00f1adir otro canal. Se trataba de crear interacciones m\u00e1s aut\u00e9nticas y oportunas que encajaran con la personalidad de la marca y que hicieran que los amantes del vino volvieran a por m\u00e1s.<\/p>\n","protected":false},"author":6,"featured_media":166609,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-199848","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Vinomofo logr\u00f3 un ROI de 120x con SMS | Sinch Engage<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo el minorista de vinos online Vinomofo utiliz\u00f3 Sinch Engage para reducir la p\u00e9rdida de clientes y lograr un retorno de la inversi\u00f3n de 120x mediante SMS personalizados integrados con HubSpot.\" \/>\n<meta name=\"robots\" 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