{"id":199833,"date":"2026-07-31T15:44:40","date_gmt":"2026-07-31T15:44:40","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/apc-2\/"},"modified":"2026-07-31T15:44:40","modified_gmt":"2026-07-31T15:44:40","slug":"apc","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/apc\/","title":{"rendered":"C\u00f3mo Appliance Parts Company optimiz\u00f3 las notificaciones de pedidos en 16 ubicaciones"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para Appliance Parts Company (APC), mantener informados a los clientes en 16 tiendas f\u00edsicas de cinco estados era un reto cada vez mayor. Con m\u00e1s de 400 000 productos, realizar el seguimiento y comunicar el estado de los pedidos de forma eficiente se volvi\u00f3 cada vez m\u00e1s complejo.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abNecesit\u00e1bamos una forma de hacer saber a nuestros clientes cu\u00e1ndo llegaban sus pedidos y estaban listos para ser recogidos\u00bb, afirm\u00f3 Jim Swane, gerente s\u00e9nior de APC. Con los clientes haciendo pedidos por internet, por tel\u00e9fono y en la tienda, el proceso de notificaci\u00f3n manual ya no era suficiente.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El personal de APC ten\u00eda que revisar varios sistemas, generar informes y depender de notas manuscritas antes de llamar a los clientes uno por uno. Este proceso provocaba varios puntos de fricci\u00f3n:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e9rdida de tiempo del personal en tareas manuales y repetitivas\u00a0<\/li>\n\n\n\n<li>Retrasos al notificar a los clientes la llegada de sus pedidos\u00a0<\/li>\n\n\n\n<li>Frustraci\u00f3n de los clientes debido a la falta de claridad en los horarios de recogida\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSi un cliente no estaba disponible o nuestros empleados estaban ocupados, ten\u00edamos que empezar el proceso de nuevo\u201d, coment\u00f3 Jim. \u201cNo era eficiente, escalable ni particularmente agradable para nuestro equipo\u201d.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automatizaci\u00f3n de notificaciones por SMS con Sinch Engage\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">APC se asoci\u00f3 con Sinch Engage para optimizar el proceso mediante la integraci\u00f3n de <a href=\"https:\/\/sinch.com\/es\/engage\/integraciones\/netsuite\/\">notificaciones por SMS automatizadas en NetSuite<\/a>. Ahora, en cuanto un pedido est\u00e1 listo para recoger, el cliente recibe un mensaje de texto.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLos mensajes son cortos y sencillos, lo cual es perfecto para los SMS\u201d, dijo Jim. \u201cUna vez que nuestro equipo vio lo mucho que facilitaba su trabajo, adoptaron plenamente la pr\u00e1ctica de mantener los registros de los clientes precisos en NetSuite\u201d.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mejor comunicaci\u00f3n, mayor satisfacci\u00f3n\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde que implement\u00f3 la soluci\u00f3n de SMS de Sinch, APC ha experimentado mejoras importantes:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se acabaron las llamadas telef\u00f3nicas de un lado para otro\u00a0<\/li>\n\n\n\n<li>Menos errores y una comunicaci\u00f3n m\u00e1s clara\u00a0<\/li>\n\n\n\n<li>Menos tiempo dedicado a las notificaciones y m\u00e1s a la atenci\u00f3n al cliente\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abHa supuesto una verdadera diferencia en la forma en que atendemos a los clientes y en mantener contentos a nuestros empleados\u00bb, dijo Jim. \u201cEste sistema ha mejorado nuestra eficacia y ha reforzado las relaciones con los clientes. Todos salimos ganando\u201d.\u00a0<\/p>\n","protected":false},"author":70,"featured_media":154494,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[606],"customer_stories_products":[647],"class_list":["post-199833","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-comercio-al-por-menor","customer_stories_products-engage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Appliance Parts Company automatiz\u00f3 las actualizaciones de pedidos en NetSuite | Sinch Engage<\/title>\n<meta name=\"description\" content=\"Aprende c\u00f3mo un distribuidor mayorista l\u00edder en repuestos de electrodom\u00e9sticos utiliza NetSuite SMS con la tecnolog\u00eda de Sinch Engage para gestionar las comunicaciones de m\u00e1s de 400 000 productos en 16 ubicaciones.\" \/>\n<meta name=\"robots\" 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