{"id":199825,"date":"2026-07-31T15:44:16","date_gmt":"2026-07-31T15:44:16","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/ozmobiles-2\/"},"modified":"2026-07-31T15:44:16","modified_gmt":"2026-07-31T15:44:16","slug":"ozmobiles","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/ozmobiles\/","title":{"rendered":"C\u00f3mo OzMobiles utiliza los SMS para aumentar el ROI y mantener bajos los gastos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">OzMobiles empez\u00f3 como lo hacen muchas empresas australianas: con mucho trabajo duro y sobre el terreno. La empresa es ahora uno de los minoristas especializados en tel\u00e9fonos m\u00f3viles reacondicionados m\u00e1s respetados del pa\u00eds. Adquieren modelos antiguos a nivel local, los reacondicionan internamente y luego los venden online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tim Duggal desempe\u00f1a muchas funciones como fundador, propietario y director general de la empresa. Sab\u00eda que los SMS ten\u00edan el potencial de mejorar el marketing, pero no sab\u00eda por d\u00f3nde empezar. Fue entonces cuando Sinch se puso en contacto.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=nBU7DHfOFTs\" class=\"lazy-video-link\" data-lazy-video=\"nBU7DHfOFTs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/nBU7DHfOFTs\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/nBU7DHfOFTs\/maxresdefault.jpg\" alt=\"How OzMobiles got 3,000% ROI on marketing spend by using Sinch Engage\u2019s SMS with Shopify\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=nBU7DHfOFTs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/nBU7DHfOFTs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/nBU7DHfOFTs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=nBU7DHfOFTs\",\n    \"name\": \"How OzMobiles got 3,000% ROI on marketing spend by using Sinch Engage\\u2019s SMS with Shopify\",\n    \"description\": \"See how OzMobiles, a leading refurbished mobile phone retailer, boosted marketing results using Sinch Engage's top-rated, secure SMS platform (formerly MessageMedia). This case study shows how founder Tim Duggal achieved 3,000% ROI on a single Valentine's Day campaign while saving $10-15K per year on marketing costs. \\n\\nKey Takeaways:\\n- How one SMS campaign generated 100 sales with 3,000% ROI \\n- How Sinch Engage\\u2019s Shopify SMS integration provides precise ROI measurements automatically \\n- Why integrated reporting made tracking dollars-in-the-till simple\\n- How character count cost estimates helped them optimize campaign budgets\\n- Real cost savings: $10-15K annually on marketing and advertising \\n\\nAbout OzMobiles: \\nAustralia's specialist retailer of refurbished mobile phones, procuring and refurbishing devices locally before selling them online through their e-commerce platform. \\n\\nRead the full story: https:\/\/sinch.com\/engage\/customer-stories\/ozmobiles\/ \\n\\nReady to scale your messaging campaigns? \\nLearn more about Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nConnect with our messaging experts: https:\/\/sinch.com\/engage\/talk-to-us\/  \\nIf you\\u2019re a Shopify user, explore our top-rated integration: https:\/\/sinch.com\/engage\/integrations\/shopify\/\\\"\",\n    \"uploadDate\": \"2025-04-04T02:12:20+00:00\",\n    \"duration\": \"PT3M49S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Optimizaci\u00f3n del marketing, mejor ROI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como negocio en crecimiento y ambicioso, OzMobiles ya funcionaba bien con sus actuales actividades de publicidad y marketing, pero Tim sospechaba que pod\u00eda hacerlo mejor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OzMobiles recopilaba datos de los clientes y Tim quer\u00eda hacer m\u00e1s con ellos. Tambi\u00e9n sospechaba que pagaba por herramientas y servicios innecesarios. Pero con poca supervisi\u00f3n, no estaba seguro de qu\u00e9 actividades estaban dando resultados y de si hab\u00eda formas m\u00e1s rentables y eficientes de llevarlas a cabo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abComo due\u00f1o de un negocio muy ocupado que se encarga de gran parte del marketing, hay much\u00edsimas cosas diferentes que necesitas entender y que simplemente te superan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haces lo mejor que puedes para recopilar informaci\u00f3n de los clientes y, por supuesto, quieres otros medios con los que conseguir m\u00e1s ingresos\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conectividad fluida, transparencia instant\u00e1nea<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La plataforma fluida de SMS de Sinch* era la soluci\u00f3n que Tim hab\u00eda estado buscando. A\u00f1adi\u00f3 mayor funcionalidad y transparencia al conjunto de tecnolog\u00edas existente de OzMobile, maximizando la eficacia de los SMS mientras se integraba sin problemas con su sistema CRM principal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo puede crear un mensaje para una o m\u00e1s de sus listas, seleccionar el ID del remitente y a\u00f1adir enlaces y texto de marca. En funci\u00f3n del recuento de caracteres, el sistema proporciona una estimaci\u00f3n aproximada del coste para que el equipo pueda reducir el texto y el coste si es necesario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que se env\u00eda cada campa\u00f1a, la plataforma genera un informe completo. Gracias a una integraci\u00f3n nativa, Sinch extrae los informes de Shopify de OzMobile para cuantificar con precisi\u00f3n los resultados y el ROI.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abMe ayuda a entender todas las campa\u00f1as de SMS, en qu\u00e9 me gasto el dinero y de d\u00f3nde obtengo el mejor retorno de la inversi\u00f3n. Simplemente me hace la vida mucho m\u00e1s f\u00e1cil poder entenderlo desde un nivel superior\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando OzMobiles recopila m\u00e1s informaci\u00f3n del cliente, la plataforma se actualiza al instante: est\u00e1 conectada a Kaviyo CRM, otra de las integraciones nativas de Sinch.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La asistencia del equipo de Sinch es igual de eficiente, afirma Tim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abCada vez que enviamos una campa\u00f1a, iniciamos sesi\u00f3n en la plataforma y creamos el SMS\u00bb, dice. \u00abLuego le pido a mi gestor de cuenta que acceda y me ayude a optimizarlo con los enlaces\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ahorro de $10-15k al a\u00f1o, ROI del 3000 %<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con la eficacia de las campa\u00f1as de OzMobiles rastreada hasta los d\u00f3lares en caja, a Tim le resulta f\u00e1cil ver el impacto que Sinch ha tenido en los resultados de la empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados que est\u00e1 obteniendo solo con los SMS lo han dejado impresionado. Se\u00f1ala una campa\u00f1a reciente en torno al D\u00eda de San Valent\u00edn, que dio lugar de forma directa a unas 100 ventas y a un ROI \u00abespectacular\u00bb de aproximadamente el 3000 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abUna vez que empec\u00e9 a hacer algunas campa\u00f1as, me sorprendi\u00f3 gratamente la cantidad de ingresos extra que pod\u00eda obtener a trav\u00e9s de los SMS, lo cual fue fant\u00e1stico\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al mismo tiempo, OzMobiles tambi\u00e9n gasta entre $10-15K menos al a\u00f1o en marketing y publicidad, ahorros que Tim tambi\u00e9n atribuye a Sinch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abSin duda me ayuda a entender a d\u00f3nde van mis presupuestos y c\u00f3mo se gasta mi dinero en publicidad, lo cual es genial\u00bb, afirma Tim. \u00abHa sido estupendo trabajar con Sinch, ha simplificado mucho todo el proceso. Sin ninguna pega\u00bb.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <i>La plataforma de automatizaci\u00f3n de SMS de Sinch se comercializa con la marca Sinch MessageMedia en la regi\u00f3n APAC, pero se conoce como Sinch Engage en otras regiones, incluidas Norteam\u00e9rica y EMEA. \u00bfQuieres m\u00e1s informaci\u00f3n? Explora <a href=\"https:\/\/sinch.com\/engage\/\" target=\"_blank\" rel=\"noopener noreferrer\">nuestra confiable plataforma de SMS<\/a>\u00a0que tambi\u00e9n es compatible con WhatsApp, RCS y m\u00e1s. \u00a0<\/i><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"mb-0\"><\/p><\/div>\r\n    <\/div>\r\n","protected":false},"author":70,"featured_media":157022,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[606],"customer_stories_products":[647],"class_list":["post-199825","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-comercio-al-por-menor","customer_stories_products-engage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OzMobiles obtiene un ROI del 3000 % con el marketing por SMS | Sinch Engage<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo un 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