{"id":172915,"date":"2025-12-12T22:32:00","date_gmt":"2025-12-12T22:32:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&p=172915"},"modified":"2025-12-12T22:32:03","modified_gmt":"2025-12-12T22:32:03","slug":"ideatek","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/customer-stories\/ideatek\/","title":{"rendered":"IdeaTek utiliza SMS para conectar a las comunidades de Kansas y ampliar el acceso a internet"},"content":{"rendered":"\n

IdeaTek es un proveedor de servicios de internet con sede en Kansas cuya misi\u00f3n es ampliar el acceso a internet de banda ancha a las zonas rurales del estado. Es un objetivo valioso y enorme, teniendo en cuenta que 1 mill\u00f3n de habitantes de Kansas viven en regiones sin un servicio de internet fiable.<\/p>\n\n

Llegar a nuevos clientes.<\/h2>\n\n

Para ampliar sus servicios a las zonas rurales desatendidas, IdeaTek necesitaba llegar a los clientes potenciales de estas zonas antes de que lo hicieran las grandes empresas de telecomunicaciones. Por otra parte, necesitaban una forma de monitorizar los mensajes de texto automatizados a los clientes existentes e interactuar con las respuestas a los mensajes, para asegurarse de que los clientes que tanto les hab\u00eda costado conseguir segu\u00edan contentos y a bordo.<\/p>\n\n

Mensajes sencillos y personalizados.<\/h2>\n\n

IdeaTek no era ajena a los SMS; de hecho, la empresa ya hab\u00eda vendido servicios de SMS a empresas, as\u00ed que sab\u00eda lo que ten\u00eda que buscar. El SMS de Sinch Engage para Zoho CRM<\/a> resolvi\u00f3 los problemas de concienciaci\u00f3n y comunicaci\u00f3n de IdeaTek, permitiendo a la empresa llegar f\u00e1cilmente a los residentes a trav\u00e9s de m\u00faltiples puntos de contacto.<\/p>\n\n

Para fomentar el negocio IdeaTek env\u00eda mensajes personalizados con actualizaciones sobre nuevas ubicaciones para el servicio disponibles, a la vez que promociona su servicio de atenci\u00f3n al cliente local y la ausencia de contratos. Para los clientes actuales IdeaTek utiliza SMS para recordatorios de pr\u00f3ximas llamadas de servicio y para solucionar problemas. Y gracias a la integraci\u00f3n con Zoho<\/a>, es f\u00e1cil para el equipo hacer un seguimiento de todo desde un mismo lugar. La incorporaci\u00f3n de la integraci\u00f3n de Sinch Engage con Zoho ha permitido llegar a 89 poblaciones con la ayuda de SMS.<\/p>\n\n

IdeaTek incluso ha integrado los SMS en su sistema telef\u00f3nico de Respuesta de Voz Interactiva (IVR), enviando a quienes llaman un enlace para realizar determinadas acciones, como pagar su factura en lugar de esperar a hablar con un representante. Esto permite una mayor visibilidad de esos mensajes de texto y una reducci\u00f3n de las llamadas telef\u00f3nicas entrantes para el servicio.<\/p>\n\n

Procesos m\u00e1s \u00e1giles, clientes m\u00e1s satisfechos<\/h2>\n\n

En parte gracias a su asociaci\u00f3n con Sinch Engage, IdeaTek est\u00e1 avanzando a pasos agigantados hacia su objetivo final: llevar internet a las zonas rurales de Kansas.<\/p>\n\n

Los recordatorios por SMS han mejorado la interacci\u00f3n con los clientes y agilizado la asistencia, ganando adeptos entre los clientes y los representantes de ventas. De hecho, IdeaTek qued\u00f3 tan satisfecha con Sinch Engage que ha pasado a Sinch Engage a todos los antiguos clientes de SMS de la empresa.<\/p>\n\n

\u00bfY ahora qu\u00e9?<\/h2>\n\n

IdeaTek tiene previsto seguir trabajando con Sinch Engage SMS para Zoho CRM<\/a> y planea empezar a utilizarlo para enviar mensajes de seguimiento a los destinatarios de email, con el fin de nutrir y enganchar a\u00fan m\u00e1s a los clientes. Por el momento IdeaTek tiene 5 casos de uso para Sinch Engage, con m\u00e1s previstos para apoyar la expansi\u00f3n del acceso a internet en el estado.<\/p>\n","protected":false},"featured_media":167220,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[667],"customer_stories_products":[647],"class_list":["post-172915","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-telecomunicaciones","customer_stories_products-engage"],"acf":[],"yoast_head":"\nIdeaTek ampl\u00eda el acceso a internet en Kansas con SMS | Sinch Engage<\/title>\n<meta name=\"description\" content=\"IdeaTek utiliza Sinch Engage para SMS para llegar a las comunidades rurales de Kansas y aumentar su base de clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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