{"id":172913,"date":"2025-12-12T22:32:45","date_gmt":"2025-12-12T22:32:45","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&#038;p=172913"},"modified":"2026-08-03T03:04:08","modified_gmt":"2026-08-03T03:04:08","slug":"smart-horizons","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/smart-horizons\/","title":{"rendered":"C\u00f3mo utiliza Smart Horizons los SMS integrados en Salesforce para mensajes personalizados al estudiante"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En todo Estados Unidos, millones de j\u00f3venes mayores y adultos que abandonaron los estudios secundarios necesitan una segunda oportunidad para graduarse. Smart Horizons Career Online Education (SHCOE), puesta en marcha en 2009, ayuda a satisfacer esta necesidad proporcionando asistencia acad\u00e9mica a los estudiantes no tradicionales. Desde su creaci\u00f3n, la SHCOE ha ayudado a graduarse a m\u00e1s de 14 000 estudiantes, y las inscripciones siguen aumentando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ayudar a los estudiantes no tradicionales a superar las barreras<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La SHCOE quer\u00eda ampliar su comunicaci\u00f3n&#8230; sin perder el toque personal. Como escuela dise\u00f1ada para estudiantes no tradicionales, la SHCOE atiende a personas de todas las profesiones y condiciones sociales. Desde padres solteros que dejan la escuela para poner comida en la mesa hasta inmigrantes reci\u00e9n llegados al pa\u00eds, los estudiantes de la SHCOE se enfrentan a serios retos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEs dif\u00edcil mantenerte motivado en algo cuando tienes un trabajo a tiempo completo, cr\u00edas hijos y llevas una casa\u00bb, dijo Kelley Newman, l\u00edder del equipo de formadores acad\u00e9micos de la SHCOE. \u00abEstamos ah\u00ed para servir como formadores acad\u00e9micos y animadores para ayudar a nuestros estudiantes a tener \u00e9xito\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero como la escuela est\u00e1 a\u00f1adiendo alumnos m\u00e1s r\u00e1pido que nunca, la SHCOE necesitaba una forma de comunicarse a gran escala sin dejar de hacer que todos y cada uno de los alumnos se sintieran plenamente atendidos y apoyados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La soluci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Decidieron proporcionar asistencia directa e inmediata a trav\u00e9s de SMS automatizados y personales para los estudiantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con tantos alumnos que necesitan orientaci\u00f3n acad\u00e9mica y asistencia, SHCOE recurri\u00f3 a <a href=\"https:\/\/sinch.com\/es\/thank-you\/muchas-gracias\/salesforce-2\/\">la integraci\u00f3n de SMS de Salesforce de Sinch Engage<\/a> (antes Mercury SMS) como el enfoque perfecto que combinar\u00eda el contacto personal con la automatizaci\u00f3n. SHCOE utiliza Salesforce para gestionar los expedientes de los alumnos, y la integraci\u00f3n de SMS proporciona una forma estupenda de que los orientadores automaticen los mensajes est\u00e1ndar y tambi\u00e9n env\u00eden mensajes personales (y a veces motivadores) a los alumnos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abNo todo puede o debe enviarse manualmente por SMS\u00bb, explic\u00f3 Kelley. \u00abSi pido transcripciones, podemos automatizarlo. Pero si noto que un estudiante no ha entregado sus tareas, los SMS tambi\u00e9n me ofrecen una forma de comunicarme personalmente con \u00e9l y preguntarle si todo est\u00e1 bien\u00bb. Al usar los SMS para comunicarse, los formadores acad\u00e9micos de la SHCOE pueden gestionar cargas de hasta 300 estudiantes sin sacrificar la atenci\u00f3n personal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora los estudiantes se sienten vistos, valorados y motivados para graduarse de la escuela secundaria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la automatizaci\u00f3n de SMS ha ayudado a la SHCOE a ampliar su asistencia a los estudiantes, los mensajes de texto personales siguen representando hasta el 80 % de la comunicaci\u00f3n que reciben los estudiantes. Esta labor de contacto est\u00e1 teniendo un impacto. \u00abAyuda a los estudiantes a obtener una respuesta r\u00e1pida de su formador: no tienen que estar actualizando su email ni dejando un mensaje de voz. Los mensajes de texto hacen que los alumnos sientan que son tu m\u00e1xima prioridad\u00bb, dijo Kelley.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los estudiantes decididos a conseguir sus diplomas, tener un formador en estrecho contacto puede marcar una diferencia que les cambie la vida. Kelley Newman afirma que a\u00f1adir la mensajer\u00eda de texto a su combinaci\u00f3n de comunicaciones con los estudiantes ha permitido a los formadores acad\u00e9micos asegurarse de que todos y cada uno de los estudiantes se sientan plenamente atendidos y apoyados.<\/p>\n","protected":false},"author":6,"featured_media":167276,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[695],"customer_stories_products":[],"class_list":["post-172913","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-educacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Horizons Career Online Education apoya el \u00e9xito de los estudiantes con Sinch Engage<\/title>\n<meta name=\"description\" content=\"Smart Horizons Career Online Education utiliza Sinch Engage SMS para impulsar la asistencia a los 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