{"id":172910,"date":"2025-12-12T22:32:25","date_gmt":"2025-12-12T22:32:25","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&#038;p=172910"},"modified":"2025-12-12T22:32:27","modified_gmt":"2025-12-12T22:32:27","slug":"ridership","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/","title":{"rendered":"C\u00f3mo Ridership utiliza los SMS para ampliar el negocio y contratar r\u00e1pidamente"},"content":{"rendered":"\n<p>Ridership es una filial de la empresa de motos compartidas Bird. Con base en Washington D.C. y sus alrededores, Ridership se encarga de mantener, cargar y colocar scooters en zonas p\u00fablicas para que los clientes puedan utilizarlos. Ridership recluta a contratistas para ejecutar las tareas diarias.<\/p>\n\n<h2 class=\"wp-block-heading\">Necesidades inmediatas de contrataci\u00f3n<\/h2>\n\n<p>Cuando las ciudades aumentan su capacidad de scooters el\u00e9ctricos, Ridership puede encontrarse de repente con la carga de mantener unos cientos de scooters m\u00e1s. Por eso, su fundador, Christopher Parler, necesita atraer a contratistas para que se unan a su equipo en un abrir y cerrar de ojos y empiecen a trabajar 24 horas despu\u00e9s.<\/p>\n\n<h2 class=\"wp-block-heading\">SMS para solicitudes de empleo<\/h2>\n\n<p><a href=\"https:\/\/sinch.com\/es\/engage\/integrations\/zoho-crm\/\">Sinch Engage SMS para Zoho CRM<\/a> era la soluci\u00f3n que Ridership estaba buscando. La integraci\u00f3n con Zoho facilita a Ridership la recopilaci\u00f3n de informaci\u00f3n de contacto y el seguimiento de los solicitantes. Ridership public\u00f3 anuncios dirigidos a empresarios, paisajistas, mensajeros en bicicleta y trabajadores aut\u00f3nomos, proporcion\u00e1ndoles un n\u00famero al que pod\u00edan enviar un mensaje de texto para presentar su solicitud a trav\u00e9s de un formulario de Zoho. A continuaci\u00f3n Ridership utiliz\u00f3 Zoho para clasificar y etiquetar a estos clientes potenciales en funci\u00f3n de la ciudad concreta en la que viv\u00edan. Esto les permit\u00eda distribuir r\u00e1pidamente las oportunidades a los equipos correctos y asegurarse de que se contactaba con las personas adecuadas para las oportunidades lo antes posible.<\/p>\n\n<h2 class=\"wp-block-heading\">Los resultados: M\u00e1s contratistas potenciales de los que pueden gestionar<\/h2>\n\n<p>Los mensajes de texto SMS a trav\u00e9s de <a href=\"https:\/\/sinch.com\/es\/engage\/\">Sinch Engage (antes MessageMedia)<\/a> han hecho maravillas para ampliar la plantilla de Ridership. Ridership tiene ahora m\u00e1s candidatos de los que necesita y pudo expandirse a nuevas zonas. Adem\u00e1s, la empresa puede almacenar los candidatos potenciales no utilizados para volver a captarlos cuando sea necesario, lo que permite a Ridership fomentar las relaciones con los solicitantes y ofrecerles otras oportunidades de negocio relacionadas. Esto mantiene las operaciones \u00e1giles y la calidad del servicio alta. Los SMS automatizados tambi\u00e9n han ahorrado unas 15 horas de mano de obra a la semana. En \u00faltima instancia, Ridership calcula que por cada d\u00f3lar que gastan en SMS, recuperan al menos 50 d\u00f3lares.<\/p>\n","protected":false},"featured_media":181428,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[697],"customer_stories_products":[],"class_list":["post-172910","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-viajes-y-transportes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ridership simplifica las solicitudes de empleo y ampl\u00eda el negocio | Sinch Engage<\/title>\n<meta name=\"description\" content=\"Ridership utiliza Sinch Engage para el marketing por mensajes de texto con el fin de agilizar las solicitudes de empleo, ahorrando tiempo y creando un proceso m\u00e1s r\u00e1pido para conductores y reclutadores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ridership simplifica las solicitudes de empleo y ampl\u00eda el negocio | Sinch Engage\" \/>\n<meta property=\"og:description\" content=\"Ridership utiliza Sinch Engage para el marketing por mensajes de texto con el fin de agilizar las solicitudes de empleo, ahorrando tiempo y creando un proceso m\u00e1s r\u00e1pido para conductores y reclutadores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T22:32:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Placeholder-Engage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/\",\"url\":\"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/\",\"name\":\"Ridership simplifica las solicitudes de empleo y ampl\u00eda el negocio | Sinch Engage\",\"isPartOf\":{\"@id\":\"https:\/\/sinch.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/Sinch-Engage-Green.png\",\"datePublished\":\"2025-12-12T22:32:25+00:00\",\"dateModified\":\"2025-12-12T22:32:27+00:00\",\"description\":\"Ridership utiliza Sinch Engage para el marketing por mensajes de texto con el fin de agilizar las solicitudes de empleo, ahorrando tiempo y creando un proceso m\u00e1s r\u00e1pido para conductores y reclutadores.\",\"breadcrumb\":{\"@id\":\"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/#primaryimage\",\"url\":\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/Sinch-Engage-Green.png\",\"contentUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/Sinch-Engage-Green.png\",\"width\":784,\"height\":486},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sinch.com\/es\/engage\/customer-stories\/ridership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sinch.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Engage Customer Stories\",\"item\":\"https:\/\/sinch.com\/es\/engage\/customer-stories\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"C\u00f3mo Ridership utiliza los SMS para ampliar el negocio y contratar r\u00e1pidamente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sinch.com\/es\/#website\",\"url\":\"https:\/\/sinch.com\/es\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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