{"id":165656,"date":"2025-10-01T20:28:04","date_gmt":"2025-10-01T20:28:04","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&#038;p=165656"},"modified":"2025-10-01T20:28:07","modified_gmt":"2025-10-01T20:28:07","slug":"family-quest-entertainment","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/customer-stories\/family-quest-entertainment\/","title":{"rendered":"C\u00f3mo Family Quest aument\u00f3 la asistencia a un evento con SMS personalizados"},"content":{"rendered":"\n<p>En los \u00faltimos 10 a\u00f1os, <a href=\"https:\/\/familyquestentertainment.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Family Quest Entertainment (FQE)<\/a> ha proporcionado a las familias experiencias familiares educativas, interactivas y entretenidas como <a href=\"https:\/\/www.jurassicquest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jurassic Quest<\/a> y <a href=\"https:\/\/www.brickfestlive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brick Fest Live<\/a>.   <\/p>\n\n<p>Chad Collins, CEO de FQE, dirige la empresa en la producci\u00f3n de m\u00e1s de 200 eventos cada a\u00f1o, cada uno de los cuales atrae entre 8000 y 20\u00a0000 asistentes cada fin de semana.  <\/p>\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\" class=\"lazy-video-link\" data-lazy-video=\"6rybJP5cOuE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" alt=\"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6rybJP5cOuE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\",\n    \"name\": \"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\",\n    \"description\": \"See how Family Quest Entertainment, creators of Jurassic Quest and Brick Fest Live, uses Sinch Engage's SMS platform and HubSpot texting integration to manage 200+ events annually. This case study shows how CEO Chad Collins automated event marketing to reach busy parents and fill venues with 8,000-20,000 attendees every weekend. \\n\\nKey Takeaways:\\n- How SMS cuts through busy parents' communication overload better than email\\n- Why HubSpot automation workflows, made easy with Sinch Engage, helped them launch events extremely quickly \\n- How personalized SMS campaigns increased attendance at large-scale events \\n- The positive business impact of automating customer outreach for 200+ events per year \\n- Why SMS has been their secret weapon since 2017 \\\"before it was cool\\\"\\n-  How automation freed up team time for higher-level strategic work \\n\\nAbout Family Quest Entertainment: Event production company creating educational, interactive family experiences like Jurassic Quest and Brick Fest Live, producing over 200 events annually across the country. \\n\\nRead the full story: https:\/\/sinch.com\/engage\/customer-stories\/family-quest-entertainment\/\\n\\nReady to scale your messaging campaigns? \\nLearn more about Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nConnect with our messaging experts: https:\/\/sinch.com\/engage\/book-a-demo\/ \\nIf you\\u2019re a HubSpot user, explore our top-rated integration: https:\/\/sinch.com\/engage\/integrations\/hubspot\",\n    \"uploadDate\": \"2025-01-30T15:21:21+00:00\",\n    \"duration\": \"PT3M1S\"\n}        <\/script>\r\n        \r\n\t\r\n\n<h2 class=\"wp-block-heading\">Encontrar el socio de mensajer\u00eda adecuado<\/h2>\n\n<p>El contacto con los clientes es fundamental para mantener y aumentar la asistencia, y el email y los SMS son b\u00e1sicos en la combinaci\u00f3n de canales de FQE, especialmente los SMS.  <\/p>\n\n<p>\u00abEl uso de SMS ha sido algo enorme para nosotros. Llevamos enviando mensajes de texto desde 2017, antes de que fuera guay\u00bb, dijo Chad. \u00abEs m\u00e1s directo y personal, eliminando el ruido de otros canales de comunicaci\u00f3n\u00bb.  <\/p>\n\n<p>Pero con una audiencia tan grande, Chad necesitaba una forma de automatizar y personalizar los mensajes a gran escala. Chad prob\u00f3 otros proveedores de SMS para ver si ten\u00edan:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Una integraci\u00f3n nativa con HubSpot.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Precios competitivos.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Capacidades multimedia.  <\/li>\n<\/ul>\n\n<p>\u00abTodas las t\u00e1cticas de mensajer\u00eda SMS que nos gusta utilizar podr\u00edan suponer un reto para algunos proveedores\u00bb, dijo Chad. \u00abNo todas las empresas de mensajer\u00eda pueden gestionar todo eso\u00bb.  <\/p>\n\n<h2 class=\"wp-block-heading\">Una integraci\u00f3n de SMS que cumple todos los requisitos<\/h2>\n\n<p>Chad eligi\u00f3 la integraci\u00f3n de SMS de Sinch para HubSpot para automatizar sus esfuerzos. La integraci\u00f3n permite a FQE automatizar y personalizar sus campa\u00f1as de SMS a trav\u00e9s de los flujos de trabajo de HubSpot, para que los mensajes lleguen al p\u00fablico adecuado en el momento preciso.  <\/p>\n\n<p>\u00abSinch Engage es la elecci\u00f3n obvia\u00bb, dijo Chad. \u00abEs accesible, personalizable y responsive. Nuestra velocidad para lanzar un nuevo evento se ha acelerado enormemente gracias a las automatizaciones\u00bb.  <\/p>\n\n<h2 class=\"wp-block-heading\">Aumentar las conversiones en menos tiempo con los servicios de SMS de Sinch<\/h2>\n\n<p>Desde la implantaci\u00f3n de los servicios SMS de Sinch, las interacciones de los clientes con FQE y la asistencia a los eventos han aumentado enormemente.  <\/p>\n\n<p>Seg\u00fan Chad, los resultados hablan por s\u00ed solos. \u00abVimos fuertes tasas de conversi\u00f3n, por lo que fue una inversi\u00f3n rentable. La integraci\u00f3n con HubSpot nos ha permitido automatizar y personalizar nuestra comunicaci\u00f3n de forma eficaz, y nuestra velocidad para lanzar un nuevo evento se ha acelerado enormemente gracias a las automatizaciones. Ha liberado a nuestro equipo para trabajar en tareas de mayor nivel\u00bb.  <\/p>\n\n<p>La capacidad de proporcionar una comunicaci\u00f3n puntual y personalizada no solo ha mejorado la eficacia operativa, sino que tambi\u00e9n ha mejorado la experiencia del cliente, haciendo que los eventos de FQE sean a\u00fan m\u00e1s memorables.  <\/p>\n\n<p>\u00abSinch es la elecci\u00f3n obvia\u00bb, dijo Chad. \u00abEs accesible, personalizable y responsive\u00bb.  <\/p>\n\n<p>De cara al futuro, Chad planea explorar nuevas formas de utilizar los SMS, incluidas las respuestas automatizadas y las interacciones con los clientes en tiempo real durante los eventos.  <\/p>\n\n<p><\/p>\n","protected":false},"featured_media":149783,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[697],"customer_stories_products":[647],"class_list":["post-165656","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-viajes-y-transportes","customer_stories_products-engage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Family Quest conecta a los hu\u00e9spedes con alertas en tiempo real<\/title>\n<meta name=\"description\" content=\"Mira c\u00f3mo Family Quest Entertainment utiliza SMS para ofrecer actualizaciones relevantes que mantienen a sus clientes informados y enganchados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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