{"id":165644,"date":"2025-10-01T20:34:41","date_gmt":"2025-10-01T20:34:41","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&#038;p=165644"},"modified":"2026-08-03T14:43:06","modified_gmt":"2026-08-03T14:43:06","slug":"oz-hair-and-beauty","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/es\/engage\/historias-de-clientes\/oz-hair-and-beauty\/","title":{"rendered":"C\u00f3mo Oz Hair and Beauty consigui\u00f3 multiplicar su ROI por 38 con SMS personalizados"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Oz Hair and Beauty no solo vende productos pr\u00e9mium. Es un lugar donde los clientes pueden obtener recomendaciones personalizadas para todo, desde el mejor champ\u00fa para cabello seco hasta la rutina de cuidado de la piel adecuada para la piel propensa al acn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abQueremos tener conversaciones con nuestros clientes sobre su pelo y su piel, para poder guiarlos hacia los productos adecuados\u00bb, dijo Chris Haddad, gerente de CRM y comercio electr\u00f3nico en Oz Hair and Beauty.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero cuando el minorista triplic\u00f3 su tama\u00f1o en los \u00faltimos a\u00f1os, mantener las relaciones con los clientes en la tienda y en internet se convirti\u00f3 en un reto. Esta vez, Chris y su equipo necesitaban algunas recomendaciones personalizadas propias.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/1056027749\" class=\"lazy-video-link\" data-lazy-video=\"1056027749\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"es\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1981718613-757de817a6008a540615491fb0f0b835057105824b3ac8798de4ce2419c2546e-d_1280?region=us\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1981718613-757de817a6008a540615491fb0f0b835057105824b3ac8798de4ce2419c2546e-d_1280?region=us\" alt=\"How Oz Hair and Beauty achieved a 38x ROI with personalized SMS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1056027749#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1981718613-757de817a6008a540615491fb0f0b835057105824b3ac8798de4ce2419c2546e-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1056027749\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1056027749\",\n    \"name\": \"How Oz Hair and Beauty achieved a 38x ROI with personalized SMS\",\n    \"description\": \"Discover how Australia's premium beauty retailer uses personalized SMS campaigns and two-way messaging to increase sales.\",\n    \"uploadDate\": \"2025-02-12T10:35:18+00:00\",\n    \"duration\": \"P0DT0H3M11S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Probar una nueva forma de conectar con los clientes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chris se puso en contacto con Sinch* para conocer formas rentables de llegar a los clientes. Juntos llegaron al marketing por SMS.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para probar la idea, Chris envi\u00f3 una campa\u00f1a sencilla con una oferta de una gran marca. La respuesta fue inmediata y abrumadora. El almac\u00e9n experiment\u00f3 un aumento de los pedidos y los canales de atenci\u00f3n al cliente se llenaron de consultas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abFue entonces cuando supimos que ten\u00edamos que ser m\u00e1s estrat\u00e9gicos con los SMS. \u00abNos hab\u00edamos divertido, hab\u00edamos hecho un env\u00edo masivo y hab\u00edamos obtenido un gran resultado, pero quer\u00edamos ir m\u00e1s all\u00e1\u00bb, dijo Chris.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crear experiencias personalizadas y conversacionales con SMS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora Oz Hair and Beauty utiliza los SMS para aumentar la interacci\u00f3n con los clientes y las ventas mediante:\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Campa\u00f1as promocionales dirigidas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para los grandes eventos de ventas, como el Black Friday y el Cyber Monday, Chris segmenta los contactos en funci\u00f3n de compras anteriores, intereses y comportamiento. Para una interacci\u00f3n a\u00fan mayor, personaliza los mensajes con campos personalizados como el nombre del cliente, la ubicaci\u00f3n y las preferencias de producto.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abCon la ayuda de Sinch, hemos descubierto lo que funciona\u00bb, dijo Chris. \u00abSabemos que podemos enviar un SMS de 160 caracteres en cuesti\u00f3n de minutos y la gente responder\u00e1 a \u00e9l\u00bb.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El enfoque orientado y conversacional de Oz Hair and Beauty ha dado unos resultados impresionantes. Por ejemplo, su campa\u00f1a de Black Friday\/Cyber Monday de 2022 gener\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>12\u00a0% de tasa de clics<\/li>\n\n\n\n<li>15\u00a0% de tasa de respuesta<\/li>\n\n\n\n<li>100 % de tasa de entrega\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desde entonces, cada campa\u00f1a promocional de SMS ha alcanzado una tasa de clics del 10,32 % o superior.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abAl usar el SMS como herramienta de interacci\u00f3n y conversaci\u00f3n, podemos a\u00f1adir m\u00e1s valor para nuestros clientes\u00bb, dijo Chris. \u201cY Sinch es la plataforma m\u00e1s f\u00e1cil de usar para mantener esas conversaciones\u201d.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Mensajes de carrito abandonado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n integraron los servicios de SMS de Sinch con Shopify, impulsados por la <a href=\"https:\/\/sinch.com\/es\/shopify-2\/\">integraci\u00f3n de Sinch<\/a>, para disparar mensajes basados en el comportamiento del cliente. Por ejemplo, si un cliente abandona art\u00edculos en su carrito, recibir\u00e1 un mensaje de texto invit\u00e1ndolo a completar su compra.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abHemos visto una tasa de conversi\u00f3n del 13 % para eso, lo cual es asombroso\u00bb, dijo Annaliese Evans, especialista en CRM y fidelizaci\u00f3n de Oz.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluso mejor, han generado un ROI de hasta 38x en sus mensajes de carrito abandonado.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Mensajer\u00eda bidireccional<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes pueden enviar preguntas sobre productos por SMS a la l\u00ednea directa de Oz y recibir recomendaciones personalizadas de expertos en belleza.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los expertos en belleza pueden dar consejos al tiempo que comparten promociones relevantes para fomentar las ventas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abSabemos lo que quieren nuestros clientes, y con Sinch, podemos enviarles ofertas de los productos que les encantan utilizando el canal que sabemos que prefieren\u00bb, dijo Chris.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lograr el \u00e9xito omnicanal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u00e1ndose en este \u00e9xito, Oz Hair and Beauty ha implementado una estrategia omnicanal que conecta las experiencias en l\u00ednea y en la tienda.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si un cliente recibe un SMS promocional para un producto que no est\u00e1 en stock en su tienda local, el personal puede facilitarle inmediatamente un pedido en l\u00ednea con env\u00edo directo.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experiencias minoristas integradas como esta, impulsadas por las capacidades de SMS de Sinch, ayudar\u00e1n a Oz Hair and Beauty a mantenerse en contacto con los clientes a medida que crecen.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <i>La plataforma de SMS de Sinch es de marca Sinch MessageMedia en la regi\u00f3n APAC, pero se conoce como Sinch Engage en otras regiones, incluidas Norteam\u00e9rica y EMEA. \u00bfQuieres m\u00e1s informaci\u00f3n? Explora <a href=\"https:\/\/sinch.com\/es\/engage\/\" target=\"_blank\" rel=\"noopener noreferrer\">nuestra confiable plataforma de SMS<\/a>\u00a0que tambi\u00e9n es compatible con WhatsApp, RCS y m\u00e1s. \u00a0<\/i><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"mb-0\"><\/p><\/div>\r\n    <\/div>\r\n","protected":false},"author":6,"featured_media":150514,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[606],"customer_stories_products":[647],"class_list":["post-165644","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-comercio-al-por-menor","customer_stories_products-engage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oz Hair &amp; Beauty interact\u00faa con los compradores por mensaje de texto con Sinch Engage<\/title>\n<meta name=\"description\" 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