{"id":192426,"date":"2026-06-17T00:37:11","date_gmt":"2026-06-17T00:37:11","guid":{"rendered":"https:\/\/sinch.com\/email-marketing\/customer-stories\/outdooractive-2\/"},"modified":"2026-06-17T00:37:11","modified_gmt":"2026-06-17T00:37:11","slug":"outdooractive","status":"publish","type":"em_cust_stories","link":"https:\/\/sinch.com\/es\/email-marketing\/customer-stories\/outdooractive\/","title":{"rendered":"C\u00f3mo Outdooractive env\u00eda 3,5 millones de emails \u00abPara ti\u00bb altamente personalizados a la semana con Sinch Mailjet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con m\u00e1s de 60 millones de usuarios, m\u00e1s de 1,1 millones de rutas en su plataforma y una red B2B con 8500 socios, Outdooractive es la plataforma m\u00e1s grande de Europa para los entusiastas del aire libre que buscan su pr\u00f3xima aventura.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un volumen de emails impulsado por actualizaciones de la comunidad, mensajes autom\u00e1ticos del sistema y campa\u00f1as B2B de m\u00e1s de 300 millones de emails al a\u00f1o, Outdooractive necesita una configuraci\u00f3n que env\u00ede de forma fiable y personal a gran escala. El equipo tiene que ofrecer un contenido coherente, que cumpla con la normativa y que est\u00e9 bien dirigido, al tiempo que mantiene los flujos de trabajo eficientes y transparentes entre m\u00faltiples partes interesadas internas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su soluci\u00f3n anterior no era lo suficientemente flexible como para gestionar diferentes tipos de emails de forma eficiente y no era f\u00e1cil de usar. Outdooractive quer\u00eda una configuraci\u00f3n que fuera eficiente, escalable, transparente e intuitiva.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mantener las campa\u00f1as coherentes y personalizadas a gran escala<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con Sinch Mailjet, el equipo encontr\u00f3 la soluci\u00f3n adecuada para enviar diferentes tipos de emails con un aspecto cohesivo y branded a gran escala. <a href=\"https:\/\/www.mailjet.com\/products\/email-marketing\/email-editor\/\">El intuitivo editor de emails de Mailjet<\/a> les permite crear plantillas de email branded y componentes reutilizables para mantener la coherencia en toda la organizaci\u00f3n, y la <a href=\"https:\/\/www.mailjet.com\/products\/email-api\/\">API de Mailjet<\/a> sincroniza autom\u00e1ticamente los datos de los usuarios y las suscripciones a la newsletter directamente en la plataforma.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abSinch Mailjet combina el control t\u00e9cnico a trav\u00e9s de la API con el trabajo eficiente en el editor de emails\u00bb, dijo Pirmin M\u00f6sle, director de tecnolog\u00eda (CTO) de Outdooractive. \u00abEste equilibrio exacto es lo que nos hace exitosos\u00bb.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n han simplificado los procesos de aprobaci\u00f3n, gracias a las herramientas de colaboraci\u00f3n y comentarios integradas. Su equipo ahorra tiempo y evita fricciones, incluso cuando hay varios departamentos involucrados.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada semana, Outdooractive env\u00eda un email &#8216;Para ti&#8217; basado en sus intereses y su idioma preferido. La segmentaci\u00f3n avanzada de Mailjet les permite dirigirse con precisi\u00f3n a los datos del perfil de los grupos, el idioma y el comportamiento del usuario.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los bloques de contenido din\u00e1mico muestran autom\u00e1ticamente el contenido adecuado, mientras que los flujos de trabajo automatizados de campa\u00f1as garantizan que cada destinatario reciba el email m\u00e1s relevante en el momento adecuado, todo ello manteniendo una imagen de marca coherente en millones de bandejas de entrada.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para aprovechar al m\u00e1ximo estas campa\u00f1as, Outdooractive se centra en listas de destinatarios limpias, bajas tasas de spam y una alta entregabilidad. Utilizan las funciones de Mailjet, como la limpieza automatizada de listas, el an\u00e1lisis de entregabilidad y la exclusi\u00f3n dirigida que omiten los contactos inactivos, para que el contenido adecuado llegue siempre al lector correcto.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando necesitan ayuda, ya sea sobre preguntas de la API, la configuraci\u00f3n de las plantillas o la entregabilidad, su gestor de cuentas t\u00e9cnico personal &#8211; <strong><a href=\"https:\/\/www.mailjet.com\/products\/deliverability\/expert-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">Servicios de entregabilidad de emails de Mailjet<\/a><\/strong> &#8211; proporciona asistencia directa.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pirmin explic\u00f3: \u00abCon Sinch Mailjet, no es solo la configuraci\u00f3n t\u00e9cnica lo que es adecuado para nosotros, sino tambi\u00e9n la consultor\u00eda y la asistencia. Nuestro gestor de cuentas t\u00e9cnico personal nos ayuda a mantener nuestras tasas de entregabilidad constantemente por encima del 96 %\u00bb.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrategias de email m\u00e1s r\u00e1pidas y eficientes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, Outdooractive puede crear una infraestructura de emails escalable que cubre de forma fiable tanto las campa\u00f1as masivas como las comunicaciones dirigidas para grupos y aplicaciones espec\u00edficas. Adem\u00e1s, Mailjet les permite crear, orientar y entregar campa\u00f1as de email de forma m\u00e1s r\u00e1pida y segura.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por el lado del dise\u00f1o, Mailjet facilita a los equipos no t\u00e9cnicos la creaci\u00f3n de contenido de forma independiente. Las plantillas modulares les ayudan a preservar su identidad de marca, y la conexi\u00f3n de la API sincroniza autom\u00e1ticamente los datos para reducir el trabajo manual.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las herramientas de colaboraci\u00f3n integradas mejoran el trabajo en equipo, mientras que el mantenimiento regular de las listas mantiene la entregabilidad por encima del 96 %, mucho m\u00e1s alta que la tasa promedio del 83,1 % reportada por <em>Emailtooltester<\/em>.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su tasa de spam tambi\u00e9n se mantiene por debajo del 0,01 %, y sus tasas de apertura son sistem\u00e1ticamente altas. Gracias a Mailjet, Outdooractive supera significativamente los est\u00e1ndares del sector, sin abrumar a sus equipos con trabajo nuevo, por mucho que crezcan.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abMailjet es una potente soluci\u00f3n de email dentro de Sinch Communication Cloud\u00bb, dijo Pirmin. \u00abEl amplio portafolio de Sinch nos brinda una base escalable para gestionar cada caso de uso de comunicaci\u00f3n con el cliente, todo ello de un \u00fanico socio de confianza\u00bb.\u00a0<\/p>\n","protected":false},"featured_media":172002,"template":"","meta":{"_acf_changed":false},"class_list":["post-192426","em_cust_stories","type-em_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Outdooractive env\u00eda 3,5 millones de emails &quot;Para ti&quot; altamente personalizados a la semana con Sinch Mailjet - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/email-marketing\/customer-stories\/outdooractive\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Outdooractive env\u00eda 3,5 millones de emails &quot;Para ti&quot; 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