{"id":187671,"date":"2026-06-02T15:28:28","date_gmt":"2026-06-02T15:28:28","guid":{"rendered":"https:\/\/sinch.com\/email-api\/customer-stories\/sparktoro-2\/"},"modified":"2026-06-02T15:28:31","modified_gmt":"2026-06-02T15:28:31","slug":"sparktoro","status":"publish","type":"ea_cust_stories","link":"https:\/\/sinch.com\/es\/email-api\/customer-stories\/sparktoro\/","title":{"rendered":"C\u00f3mo SparkToro cre\u00f3 su ecosistema de email asequible y escalable"},"content":{"rendered":"\n<p>A diferencia de las grandes corporaciones, las peque\u00f1as y medianas empresas no siempre tienen el tiempo o el presupuesto para contratar agencias, y mucho menos para realizar entrevistas a los clientes y analizar monta\u00f1as de datos.\u00a0<\/p>\n\n\n\n<p>Por eso Casey Henry y Rand Fishkin cofundaron <a href=\"https:\/\/sparktoro.com\/\" target=\"_blank\" rel=\"noopener\">SparkToro<\/a> en 2018. Su misi\u00f3n es ofrecer a las empresas con pocos recursos una forma asequible de conocer a sus audiencias objetivo.\u00a0\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ\" class=\"lazy-video-link\" data-lazy-video=\"ef60QjNEXxQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\" alt=\"How SparkToro sends its most important emails\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ef60QjNEXxQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ\",\n    \"name\": \"How SparkToro sends its most important emails\",\n    \"description\": \"SparkToro, co-founded by Casey Henry and Rand Fishkin in 2018, helps businesses understand their target audiences. From day one, SparkToro has used Sinch Mailgun to send its onboarding and transactional emails.\\n\\nCasey chose Mailgun because of our developer-friendly documentation and accessible pricing. Plus, as he puts it, \\\"It just did what it was supposed to do.\\u201d\\n\\n\\ud83d\\udd17 Read the full story here: https:\/\/www.sinch.com\/insights\/customer-stories\/sparktoro\/\",\n    \"uploadDate\": \"2024-08-07T12:30:25+00:00\",\n    \"duration\": \"PT3M18S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Encontrar un servicio de env\u00edo de emails para sostener el crecimiento de SparkToro<\/h2>\n\n\n\n<p>Para mantener su plataforma a un coste asequible, Casey, el director de tecnolog\u00eda de SparkToro, necesitaba una pila tecnol\u00f3gica que pudiera integrarse con otra tecnolog\u00eda a medida que la empresa crec\u00eda.\u00a0\u00a0<\/p>\n\n\n\n<p>Cuando lleg\u00f3 el momento de seleccionar una plataforma de email, Casey ya conoc\u00eda la de Sinch <a href=\"https:\/\/www.mailgun.com\/products\/send\/email-api\/\" target=\"_blank\" rel=\"noopener\">servicios de email transaccional<\/a> por su trabajo anterior en empresas m\u00e1s grandes. Sab\u00eda que era personalizable, escalable y asequible.\u00a0<\/p>\n\n\n\n<p>Casey empez\u00f3 con un plan gratuito que le permiti\u00f3 probar la plataforma y empezar a crear llamadas de API de inmediato. Pudo verificar que la plataforma de email cumpl\u00eda con todos los requisitos de SparkToro antes de comprometerse con un plan de pago.\u00a0<\/p>\n\n\n\n<p>Como la plataforma de email de Sinch est\u00e1 hecha para desarrolladores por desarrolladores, ten\u00eda todo lo que Casey necesitaba para programar un sistema sofisticado para todos los emails transaccionales y de orientaci\u00f3n. Una vez que el sistema estuvo en funcionamiento, Casey pudo centrarse en otras partes de la empresa.\u00a0\u00a0<\/p>\n\n\n\n<p>\u00abEscrib\u00ed tu c\u00f3digo hace cinco a\u00f1os\u00bb, dijo, \u00aby no creo que lo haya tocado desde entonces\u00bb.\u00a0<\/p>\n\n\n\n<p>Con los webhooks, el equipo de SparkToro puede dar a los clientes control sobre los tipos de emails que reciben, y pueden usar esos datos de las preferencias de los clientes para ajustar sus flujos de trabajo transaccionales y de marketing.\u00a0<\/p>\n\n\n\n<p>Tanto a trav\u00e9s de webhooks como de la Send API, el equipo de Sparktoro cre\u00f3 un sistema interno de preferencias para dar a los clientes m\u00e1s control sobre los tipos de emails que reciben. Adem\u00e1s, proporciona a Sparktoro una visi\u00f3n en tiempo real de su uso general y de lo que funcionaba y lo que no.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-58112\" width=\"1518\" height=\"602\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Sparktoro-Quote.png\" alt=\"Quote from Casey Henry, CTO from SparkToro: When we look at the deliverability on our end - Mailgun is the first line of defense if anything goes wrong,.\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Sparktoro-Quote.png 1518w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Sparktoro-Quote-300x119.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Sparktoro-Quote-768x305.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Sparktoro-Quote-1024x406.png 1024w\" sizes=\"(max-width: 1518px) 100vw, 1518px\" \/><\/figure>\n\n\n\n<p>Los datos no solo les permiten mejorar el rendimiento de los emails, sino que tambi\u00e9n les ahorran dinero y les ayudan a mantener su reputaci\u00f3n como remitente.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un sistema de email que se configura una vez y da resultados<\/h2>\n\n\n\n<p>Con un tiempo de actividad del servidor del 99 %, la entregabilidad del email es una cosa menos de la que Casey tiene que preocuparse.\u00a0<\/p>\n\n\n\n<p>\u00bfY la mejor parte? Es la \u00fanica soluci\u00f3n que Casey necesitar\u00e1 para los emails transaccionales y de orientaci\u00f3n.\u00a0\u00a0<\/p>\n\n\n\n<p>\u00abCuando empiezas en una empresa emergente\u00bb, dijo, \u00abno quieres tener que rehacer tu sistema de facturaci\u00f3n o de env\u00edos a medida que ganas tracci\u00f3n\u00bb.\u00a0<\/p>\n\n\n\n<p>A medida que SparkToro hace crecer su base de clientes, tambi\u00e9n lo har\u00e1 su volumen de emails. Afortunadamente, Casey sabe que el sistema que cre\u00f3 con Sinch puede manejar todo lo que le pida.\u00a0<\/p>\n","protected":false},"featured_media":60416,"template":"","meta":{"_acf_changed":false},"class_list":["post-187671","ea_cust_stories","type-ea_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo SparkToro cre\u00f3 su ecosistema de email asequible y escalable<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo la empresa de software Sparktoro cre\u00f3 su ecosistema de email asequible y escalable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/email-api\/customer-stories\/sparktoro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo SparkToro cre\u00f3 su ecosistema de email asequible y escalable\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo la empresa de software Sparktoro cre\u00f3 su ecosistema de email asequible y escalable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/es\/email-api\/customer-stories\/sparktoro\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T15:28:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Sparktoro.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/email-api\\\/customer-stories\\\/sparktoro\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/es\\\/email-api\\\/customer-stories\\\/sparktoro\\\/\",\"name\":\"C\u00f3mo SparkToro cre\u00f3 su ecosistema de email asequible y escalable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/email-api\\\/customer-stories\\\/sparktoro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/email-api\\\/customer-stories\\\/sparktoro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-Sparktoro.png\",\"datePublished\":\"2026-06-02T15:28:28+00:00\",\"dateModified\":\"2026-06-02T15:28:31+00:00\",\"description\":\"Descubre c\u00f3mo la empresa de software Sparktoro cre\u00f3 su ecosistema de email asequible y escalable.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/email-api\\\/customer-stories\\\/sparktoro\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/es\\\/email-api\\\/customer-stories\\\/sparktoro\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/email-api\\\/customer-stories\\\/sparktoro\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-Sparktoro.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-Sparktoro.png\",\"width\":800,\"height\":496},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/email-api\\\/customer-stories\\\/sparktoro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email API Customer Stories\",\"item\":\"https:\\\/\\\/sinch.com\\\/es\\\/email-api\\\/customer-stories\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"C\u00f3mo SparkToro cre\u00f3 su ecosistema de email asequible y escalable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/es\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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