{"id":196903,"date":"2026-07-08T03:16:08","date_gmt":"2026-07-08T03:16:08","guid":{"rendered":"https:\/\/sinch.com\/customer-stories\/nespresso-2\/"},"modified":"2026-07-08T03:16:08","modified_gmt":"2026-07-08T03:16:08","slug":"nespresso","status":"publish","type":"customer-stories","link":"https:\/\/sinch.com\/es\/historias-de-clientes\/nespresso\/","title":{"rendered":"C\u00f3mo Nespresso impulsa una mayor interacci\u00f3n con los clientes con RCS conversacional"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nespresso,\u00a0la marca de caf\u00e9 pr\u00e9mium de Nestl\u00e9,\u00a0es\u00a0conocida\u00a0por los amantes del caf\u00e9 de todo el mundo\u00a0por sus m\u00e1quinas de caf\u00e9 individuales de alta presi\u00f3n\u00a0y c\u00e1psulas.\u00a0Para hacer que su caf\u00e9 sea a\u00fan m\u00e1s accesible,\u00a0Nespresso ofrece un\u00a0programa de\u00a0suscripci\u00f3n\u00a0mensual\u00a0que permite a los clientes:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprar\u00a0una nueva m\u00e1quina\u00a0con descuento\u00a0<\/li>\n\n\n\n<li>Recibir cr\u00e9ditos para gastar en productos de Nespresso\u00a0<\/li>\n\n\n\n<li>Automatizar las entregas de caf\u00e9\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pero,\u00a0por muy f\u00e1cil y conveniente que sea el programa, los\u00a0beneficios\u00a0y los t\u00e9rminos\u00a0eran demasiado complejos para\u00a0explicarlos\u00a0a trav\u00e9s del\u00a0l\u00edmite de 160 caracteres de los SMS.\u00a0Nespresso necesitaba\u00a0una forma atractiva\u00a0y flexible\u00a0de\u00a0entusiasmar a los clientes con el servicio de\u00a0suscripci\u00f3n.\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=XlNuFgSZcI4\" class=\"lazy-video-link\" data-lazy-video=\"XlNuFgSZcI4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/XlNuFgSZcI4\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/XlNuFgSZcI4\/maxresdefault.jpg\" alt=\"How Nespresso increased conversion rates with RCS for Business\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=XlNuFgSZcI4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/XlNuFgSZcI4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/XlNuFgSZcI4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=XlNuFgSZcI4\",\n    \"name\": \"How Nespresso increased conversion rates with RCS for Business\",\n    \"description\": \"What do you do when 160 characters isn't enough to tell your story?\\n\\nIf you're Nestl\\u00e9 Nespresso SA, you create something entirely new.\\n\\nSinch is proud to have partnered with them to elevate their mobile messaging strategy. Using the interactive power of Google RCS for Business, they transformed a complex subscription process into a rich, conversational journey.\\n\\nThe outcome? A more intuitive experience for their customers and an impressive +11% uplift in conversion versus SMS.\",\n    \"uploadDate\": \"2026-04-14T17:25:37+00:00\",\n    \"duration\": \"PT2M17S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Convirtiendo a los clientes en detectives de caf\u00e9\u00a0con RCS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con la ayuda de Sinch y\u00a0Google, Nespresso desarroll\u00f3 una\u00a0experiencia interactiva\u00a0con\u00a0RCS\u00a0for Business. Desarrollaron la\u00a0campa\u00f1a en torno a la tem\u00e1tica \u00abEl misterio del caf\u00e9 perdido\u00bb de Nespresso, invitando a los usuarios a convertirse en \u00abdetectives de caf\u00e9\u00bb.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed es\u00a0como funcionaba:\u00a0<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Los usuarios con dispositivos compatibles reciben un interactive RCS message enriquecido, mientras que los dem\u00e1s reciben un Rich SMS conversacional.\u00a0<\/li>\n\n\n\n<li>La \u00abinvestigaci\u00f3n\u00bb guio a los usuarios a trav\u00e9s de una serie de preguntas\u00a0para descubrir\u00a0sus h\u00e1bitos de consumo de caf\u00e9 y preferencias.\u00a0<\/li>\n\n\n\n<li>El chatbot recomend\u00f3 la m\u00e1quina de caf\u00e9 m\u00e1s adecuada y la oferta de suscripci\u00f3n ideal para sus necesidades.\u00a0<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEste proyecto marc\u00f3 un verdadero avance en nuestra estrategia de CRM m\u00f3vil\u00bb, afirm\u00f3\u00a0Arnaud\u00a0Caillon, director de Data CRM E-Business en Nespresso Francia. \u201cGracias a la asistencia de los equipos de Sinch y Google, pudimos transformar una oferta compleja en una experiencia conversacional atractiva, alineada con la narrativa de nuestra marca.\u201d\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impulsando\u00a0la interacci\u00f3n y las\u00a0conversiones\u00a0con RCS\u00a0for Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campa\u00f1a ofreci\u00f3\u00a0resultados incluso mejores\u00a0de lo que esperaba Nespresso. Junto con\u00a0una\u00a0tasa de clics del 15 %\u00a0y una tasa de finalizaci\u00f3n del 36 %,\u00a0la experiencia conversacional de RCS\u00a0gener\u00f3\u00a02,3 veces m\u00e1s finalizaciones\u00a0que\u00a0la experiencia con Rich SMS como alternativa.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En comparaci\u00f3n con otros canales, RCS impuls\u00f3 un\u00a09 % m\u00e1s de conversiones que el email y un\u00a011 % m\u00e1s de conversiones que los SMS.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEste enfoque conversacional confirm\u00f3 todo el potencial de RCS como canal estrat\u00e9gico de relaciones con los clientes\u201d,\u00a0afirm\u00f3 Arnaud. \u00abAbre la puerta a escenarios a\u00fan m\u00e1s personalizados en torno a las preferencias de caf\u00e9 y al universo Nespresso, conectados directamente con nuestros flujos de productos o adiciones integradas al carrito\u201d.<\/p>\n","protected":false},"author":19,"featured_media":184588,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"customer_stories_industry":[606],"customer_stories_products":[650],"class_list":["post-196903","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-comercio-al-por-menor","customer_stories_products-rich-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Nespresso impulsa la interacci\u00f3n con los clientes con RCS<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Nespresso Francia utiliz\u00f3 los servicios de comunicaci\u00f3n enriquecida (RCS) para llevar a los clientes en un viaje hacia su programa de suscripci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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