{"id":184090,"date":"2026-04-14T15:27:28","date_gmt":"2026-04-14T15:27:28","guid":{"rendered":"https:\/\/sinch.com\/customer-stories\/chronodrive-2\/"},"modified":"2026-04-14T15:28:03","modified_gmt":"2026-04-14T15:28:03","slug":"chronodrive","status":"publish","type":"customer-stories","link":"https:\/\/sinch.com\/es\/customer-stories\/chronodrive\/","title":{"rendered":"C\u00f3mo\u00a0Chronodrive\u00a0consigui\u00f3 una interacci\u00f3n 3 veces mayor en su campa\u00f1a de fidelizaci\u00f3n\u00a0con\u00a0RCS"},"content":{"rendered":"    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-92d0647f6154ede5978af4cc03b104f4\">\r\n            \u00abOur RCS campaign click-through rate is three times higher than our classic SMS campaigns. RCS is now a core part of our strategy, from promoting commercial operations to our loyalty program.\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Photo-Caroline-Dauce.png\" alt=\"Foto de Caroline Dauce\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-92d0647f6154ede5978af4cc03b104f4\">\r\n                        Caroline Dauce                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Leader CRM, Chronodrive<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>With 56 stores across France,\u00a0Chronodrive\u00a0is a top\u00a0player in\u00a0the country\u2019s grocery drive-thru market.\u00a0They&#8217;ve\u00a0transformed\u00a0shopping into a seamless experience\u00a0with\u00a030-minute click\u00a0and\u00a0collect\u00a0service\u00a0and\u00a0two-hour home delivery.<\/p>\n\n<p>In January 2026,\u00a0Chronodrive\u00a0took its customer relationships to the next level with the launch of\u00a0Chronolovers, a new loyalty program. Designed with simplicity and transparency in mind, it rewards customers with free products, vouchers, and surprise gifts as they reach order milestones.<\/p>\n\n<p>Launching\u00a0with\u00a0a\u00a0richer\u00a0communications\u00a0strategy<\/p>\n\n<p>For a launch this massive,\u00a0Chronodrive\u00a0needed a communication strategy that could do more than just announce the program. The campaign had to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Clearly explain how the simple, milestone-based system worked.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Showcase\u00a0the exciting and desirable rewards.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Drive customers to the new\u00a0Chronolovers\u00a0portal to get started.<\/li>\n<\/ul>\n\n<p>To truly capture the excitement of the new program and make the rewards feel tangible,\u00a0Chronodrive\u00a0needed a channel with richer visual and interactive features.<\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"406\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/chronolovers_bannieres.png\" alt=\"\" class=\"wp-image-184002\" style=\"aspect-ratio:1.9737164885228666;object-fit:cover;width:1064px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/chronolovers_bannieres.png 800w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/chronolovers_bannieres-300x152.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/chronolovers_bannieres-768x390.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\">Driving more\u00a0loyalty\u00a0program\u00a0sign-ups\u00a0with\u00a0RCS<\/h2>\n\n<p>To meet the challenge,\u00a0Chronodrive\u00a0turned to Rich Communication Services (RCS). Having integrated\u00a0Sinch\u00a0RCS\u00a0into its messaging\u00a0strategy in June 2025, the\u00a0brand\u00a0already knew this channel\u2019s power.<\/p>\n\n<p>RCS transforms standard text messages into vibrant, interactive experiences with rich media, strong branding, and clickable action buttons.<\/p>\n\n<p>Compared to traditional SMS, RCS offered three key advantages for the\u00a0Chronolovers\u00a0launch:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>More\u00a0room:\u00a0An\u00a0expanded\u00a0character\u00a0limit\u00a0allowed\u00a0for a\u00a0detailed\u00a0explanation\u00a0of the\u00a0program&#8217;s\u00a0mechanics,\u00a0reassuring\u00a0customers\u00a0of\u00a0its\u00a0simplicity.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Immersive\u00a0visuals: High-quality images made the rewards feel more tangible and desirable, creating a more engaging and visually appealing message.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Direct\u00a0action: An integrated, clickable call-to-action (CTA) button\u00a0allowed\u00a0customers to visit the\u00a0Chronolovers\u00a0site with a single tap.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1518\" height=\"1344\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Customer-Chronolovers.png\" alt=\"\" class=\"wp-image-184024\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Customer-Chronolovers.png 1518w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Customer-Chronolovers-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Customer-Chronolovers-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Customer-Chronolovers-768x680.png 768w\" sizes=\"(max-width: 1518px) 100vw, 1518px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Redefining\u00a0engagement\u00a0with RCS<\/h2>\n\n<p>The RCS campaign was a resounding success. By\u00a0leveraging\u00a0a dynamic and interactive channel,\u00a0Chronodrive\u00a0not only communicated the new program effectively but also saw a significant boost in customer engagement.<\/p>\n\n<p><strong>The campaign tripled the click-through rate\u00a0<\/strong>compared to\u00a0Chronodrive&#8217;s\u00a0traditional SMS campaigns.\u00a0The success\u00a0has confirmed that RCS is a powerful tool for redefining customer\u00a0engagement.<\/p>\n\n<p>Looking ahead,\u00a0Chronodrive\u00a0plans to integrate RCS into\u00a0automated,\u00a0trigger-based loyalty campaigns and support major sales events with\u00a0rich features\u00a0like carousels.<\/p>\n","protected":false},"author":18,"featured_media":183990,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"customer_stories_industry":[606],"customer_stories_products":[650],"class_list":["post-184090","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-comercio-al-por-menor","customer_stories_products-rich-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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