{"id":199034,"date":"2026-07-27T03:39:14","date_gmt":"2026-07-27T03:39:14","guid":{"rendered":"https:\/\/sinch.com\/connections\/chapter\/el-momento-oportuno-lo-es-todo-no-lo-eches-a-perder\/"},"modified":"2026-07-27T03:39:14","modified_gmt":"2026-07-27T03:39:14","slug":"el-momento-oportuno-lo-es-todo-no-lo-eches-a-perder","status":"publish","type":"connections_chapter","link":"https:\/\/sinch.com\/es\/connections\/chapter\/el-momento-oportuno-lo-es-todo-no-lo-eches-a-perder\/","title":{"rendered":"Elegir el momento adecuado lo es todo. \u00a1No lo eches a perder!"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">La entrega fiable y la velocidad lo son todo<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">\u00bfCon qu\u00e9 rapidez esperan los consumidores tener noticias de una empresa para los diferentes tipos de comunicaciones?<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#fada5a\" data-chart-values=\"[&quot;80&quot;,&quot;62&quot;,&quot;61&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Esperan tener noticias de una empresa en 24 horas o menos tras suscribirse para recibir promociones&quot;,&quot;Esperan recibir facturas y recibos en cinco minutos o menos tras realizar una compra online&quot;,&quot;Esperan que los c\\u00f3digos de verificaci\\u00f3n se entreguen en un minuto o menos&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">\u00bfLa lecci\u00f3n? Independientemente de los canales que uses, debes estar al tanto de la entregabilidad.<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Si tus comunicaciones no son oportunas, o lo que es peor, nunca llegan a la bandeja de entrada, no solo crea una fricci\u00f3n innecesaria, sino que tambi\u00e9n puede afectar la reputaci\u00f3n de tu empresa.<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Entonces, \u00bfc\u00f3mo puedes asegurarte de llegar a tus clientes de forma r\u00e1pida y fiable?<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Esto es lo que debes tener en cuenta para asegurarte de que tus comunicaciones lleguen a donde y cuando deben, siempre.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Reputaci\u00f3n como remitente                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Protege tu reputaci\u00f3n como remitente de email manteniendo limpias tus listas de contactos y segment\u00e1ndolas por interacci\u00f3n. Tambi\u00e9n debes proporcionar una forma f\u00e1cil para que los suscriptores ajusten sus preferencias.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shield-badge-check.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Cumplimiento del email                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Mantente al tanto del cumplimiento del email y de los est\u00e1ndares de seguridad, como la autenticaci\u00f3n DMARC (Gmail y Yahoo ahora la requieren para todos los remitentes masivos). <a href=\"https:\/\/www.mailgun.com\/blog\/email\/understanding-email-deliverability\/\">Echa un vistazo a nuestra publicaci\u00f3n del blog<\/a> para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo funciona la entregabilidad del email.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-tower.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Red de mensajer\u00eda                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Para lograr la m\u00e1xima entregabilidad en los canales de mensajer\u00eda, trabaja con un socio que pueda manejar cualquier volumen de tr\u00e1fico sin problemas, con conexiones directas a operadores m\u00f3viles en todo el mundo y control y visibilidad de extremo a extremo sobre su red.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-call.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Red de voz                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Para las llamadas telef\u00f3nicas, elige un proveedor con una red independiente, amplia y con redundancia geogr\u00e1fica para garantizar el m\u00e1ximo alcance, fiabilidad y calidad de servicio. <a href=\"https:\/\/sinch.com\/blog\/network-diversity-checklist\/\">pr\u00e1ctica lista de comprobaci\u00f3n<\/a> para ayudarte a elegir un operador con confianza.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/951854804\/a8d6598a27\" class=\"lazy-video-link\" data-lazy-video=\"951854804?h=a8d6598a27\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"es\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/1886807968-c290cae1c3a561d35bb5186ef1e5b3e4d9fc4dbea44fd3f543e25fe62effec19-d_1280?region=us\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/1886807968-c290cae1c3a561d35bb5186ef1e5b3e4d9fc4dbea44fd3f543e25fe62effec19-d_1280?region=us\" alt=\"What&#039;s the worst thing that can happen to a brand\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/951854804\/a8d6598a27#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1886807968-c290cae1c3a561d35bb5186ef1e5b3e4d9fc4dbea44fd3f543e25fe62effec19-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/951854804?h=a8d6598a27\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/951854804\/a8d6598a27\",\n    \"name\": \"What's the worst thing that can happen to a brand\",\n    \"uploadDate\": \"2024-05-30T04:02:23+00:00\",\n    \"duration\": \"P0DT0H0M58S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">La entregabilidad es un tema complejo<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Para simplificar las cosas y asegurarte de llegar siempre a tus clientes en el momento adecuado, \u00a1trabaja con un socio de comunicaciones que pueda encargarse de estas complejidades por ti!<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg- bg-sand-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                    \r\n                    \r\n                        <div class=\"col-md-6 order-2 order-md-2 mt-5 mt-md-0 text-center\">\r\n                            <img decoding=\"async\" width=\"648\" height=\"648\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank.png\" class=\"img-fluid\" alt=\"Image for Verificaci\u00f3n de usuarios fluida y sencilla a gran escala\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 528px, (min-resolution: 2dppx) and (min-width: 1200px) 528px, (min-width: 1200px) 1056px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank-1024x1024.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/triodos-bank-768x768.png 768w\" \/>                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-1\">\r\n                                                    <p class=\"text-uppercase section-caption\">Testimonio<\/p>\r\n                        \r\n                        <h3 class=\"h4 mb-3 mb-lg-4\">Verificaci\u00f3n de usuarios fluida y sencilla a gran escala<\/h3>\r\n\r\n                        <p>Triodos Bank, l\u00edder mundial en banca sostenible, utiliza la verificaci\u00f3n por SMS de Sinch para verificar las identidades y transacciones de los clientes sin comprometer la experiencia del usuario.<\/p><p>Con las tasas de entrega de SMS l\u00edderes en el sector, Sinch se asegura de que las contrase\u00f1as de un solo uso (OTP) lleguen a los destinatarios en cuesti\u00f3n de segundos.<\/p><p>\u00abSinch ha simplificado nuestras operaciones con la funcionalidad OTP\u00bb, afirm\u00f3 David Barreales, director de TI de Triodos Bank. \u201cLos clientes reciben una contrase\u00f1a de forma r\u00e1pida y sencilla, y luego pueden realizar f\u00e1cilmente transacciones seguras en sus cuentas.\u201d<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-3c7db76a0bdc3ae28fcaa43a4cdc1e04\">\r\n            La entregabilidad del email es fundamental para SIGNiX. Si estos emails no se entregaran de forma oportuna y fiable, nos resultar\u00eda dif\u00edcil mantener contentos a nuestros clientes.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-3c7db76a0bdc3ae28fcaa43a4cdc1e04\">\r\n                        Anthony Sims                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Director de marketing de SIGNiX<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Testimonio<\/p><h3 class=\"h4 mb-0\">Entrega de millones de emails transaccionales con una fiabilidad inigualable<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Enviar millones de emails transaccionales cada mes manteniendo una buena reputaci\u00f3n como remitente puede ser todo un reto sin el socio tecnol\u00f3gico adecuado. SIGNiX, un proveedor de software del \u00e1mbito de la firma electr\u00f3nica, recurri\u00f3 a Sinch Mailgun para mejorar su reputaci\u00f3n como remitente y logr\u00f3 unas tasas de entrega de email superiores al 99 %.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">No seas un spammer, pero tampoco te quedes corto<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>S\u00ed, tus clientes quieren saber de ti, pero no cada 10 minutos y no necesariamente todos los d\u00edas.<\/p><p>Acertar con la frecuencia es muy importante. M\u00e1s del 26 % de los encuestados afirm\u00f3 que recibir comunicaciones con demasiada frecuencia los desanimar\u00eda de comprar en una empresa. Y aunque no lo creas, para casi el 10 % de los consumidores, no enviar suficientes comunicaciones tambi\u00e9n es un posible motivo de ruptura.<\/p><p>Suma todo esto y significa que m\u00e1s del 35 % de los consumidores pondr\u00eda fin a su relaci\u00f3n con una empresa debido a la frecuencia de las comunicaciones.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                \u00bfCon qu\u00e9 frecuencia quieren los consumidores que se les contacte sobre promociones?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column-grouped\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-values=\"[[&quot;34&quot;,&quot;48&quot;],[&quot;25&quot;,&quot;14&quot;],[&quot;26&quot;,&quot;22&quot;],[&quot;15&quot;,&quot;14&quot;]]\" data-chart-colors=\"[&quot;#ff6047&quot;,&quot;#059688&quot;]\" data-chart-titles=\"[&quot;Tan a menudo como surjan&quot;,&quot;No m\\u00e1s de una vez al d\\u00eda&quot;,&quot;No m\\u00e1s de una vez a la semana&quot;,&quot;No m\\u00e1s de una vez al mes&quot;]\" data-chart-series=\"[&quot;Expectativas de los consumidores&quot;,&quot;Lo que hacen las empresas&quot;]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 flex-wrap justify-content-center\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #ff6047\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                Expectativas de los consumidores            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #059688\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                Lo que hacen las empresas            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">34 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">quieren recibirlas tan a menudo como surjan<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">25\u00a0%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">est\u00e1n dispuestos a recibir comunicaciones promocionales una vez al d\u00eda<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">26%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">quieren enterarse de las promociones semanalmente<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">15%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">eligieron \u00abNo m\u00e1s de una vez al mes\u00bb<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Cuando preguntamos a los consumidores con qu\u00e9 frecuencia quer\u00edan que se les contactara sobre promociones tras suscribirse para recibir comunicaciones de una empresa, descubrimos lo siguiente:<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">17 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">est\u00e1n dispuestos a recibirlas a diario<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">40 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">prefieren recibirlas semanalmente<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">24 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dijeron \u00abNo m\u00e1s de una vez al mes\u00bb<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">En lo que respecta a las newsletters con novedades o consejos enviadas a los clientes existentes, nuestra investigaci\u00f3n revel\u00f3 que:<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">\u00bfLa conclusi\u00f3n? S\u00e9 transparente y flexible respecto a la frecuencia. <\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Aseg\u00farate de que tus suscriptores sepan qu\u00e9 esperar cuando se suscriben para recibir comunicaciones de tu empresa, y a\u00fan mejor, d\u00e9jales elegir la frecuencia adecuada para ellos.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":110943,"template":"","meta":{"_acf_changed":true},"class_list":["post-199034","connections_chapter","type-connections_chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elegir el momento adecuado lo es todo. \u00a1No lo eches a perder! - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/connections\/chapter\/el-momento-oportuno-lo-es-todo-no-lo-eches-a-perder\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elegir el momento adecuado lo es todo. \u00a1No lo eches a perder! 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