{"id":43211,"date":"2021-03-24T11:21:00","date_gmt":"2021-03-24T11:21:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/fechas-de-vacaciones-minoristas\/"},"modified":"2025-02-27T12:22:54","modified_gmt":"2025-02-27T12:22:54","slug":"fechas-de-vacaciones-minoristas","status":"publish","type":"blog","link":"https:\/\/sinch.com\/es\/blog\/fechas-de-vacaciones-minoristas\/","title":{"rendered":"Fechas de vacaciones minoristas"},"content":{"rendered":"\n<p>Seg\u00fan las expectativas de la Confederaci\u00f3n Nacional de Comercio de Bienes, Servicios y Turismo (CNC), en 2020 el retail deber\u00eda tener un incremento del 5,4% en las ventas. Y para que su empresa sea parte de este \u00edndice, aumentando los ingresos, es importante crear estrategias para aprovechar las fechas conmemorativas del retail, que incluyen no solo el famoso Black Friday, sino tambi\u00e9n fechas como el D\u00eda de la Madre y Navidad. Consulte a continuaci\u00f3n las formas de aprovechar los feriados minoristas y un calendario con todos ellos.\u00a0<strong>\u00a0<\/strong>\u00a0<strong>C\u00f3mo disfrutar las vacaciones<\/strong>\u00a0De nada sirve intentar aprovechar fechas ajenas al segmento o la comunicaci\u00f3n de tu empresa, ya que esta actitud puede causar da\u00f1o a la imagen y alienar a los clientes que se sientan conectados con la marca o simplemente no generar engagement y conversiones. Por tanto, el primer paso para incrementar las ventas es analizar todas las oportunidades, identificando cu\u00e1les pueden ser aprovechadas por la empresa. Despu\u00e9s de elegir las fechas a trabajar, es el momento de analizar cu\u00e1les ser\u00e1n las ofertas, c\u00f3mo ser\u00e1 la comunicaci\u00f3n, qui\u00e9n ser\u00e1 el p\u00fablico objetivo, adem\u00e1s de preparar la operaci\u00f3n para atender las crecientes demandas. Calendario festivo minorista \u00bfQu\u00e9 fechas puede aprovechar su empresa? Consulta a continuaci\u00f3n un calendario con todas las celebraciones del mercado.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>08\/03 D\u00eda Internacional de la Mujer<\/li>\n\n\n\n<li>15\/03 D\u00eda del consumidor<\/li>\n\n\n\n<li>17\/3 D\u00eda de San Patricio<\/li>\n\n\n\n<li>12\/04 Pascua<\/li>\n\n\n\n<li>10\/05 D\u00eda de la Madre<\/li>\n\n\n\n<li>20\/07 D\u00eda del amigo<\/li>\n\n\n\n<li>09\/08 D\u00eda del Padre<\/li>\n\n\n\n<li>15\/09 D\u00eda del Cliente<\/li>\n\n\n\n<li>12\/10 D\u00eda del Ni\u00f1o<\/li>\n\n\n\n<li>27\/11 Black Friday<\/li>\n\n\n\n<li>30\/11 Cyber \u200b\u200bMonday<\/li>\n\n\n\n<li>25\/12 Navidad<\/li>\n<\/ul>\n\n\n\n<p><strong>Acciones promocionales para vacaciones<\/strong>\u00a0Otro factor fundamental para el \u00e9xito de las campa\u00f1as de venta dirigidas a fechas conmemorativas es la divulgaci\u00f3n. Adem\u00e1s de administrar el inventario, la capacidad de acceder al sitio web de la empresa o el tama\u00f1o del equipo de servicio, es importante adoptar una comunicaci\u00f3n clara y f\u00e1cil de entender para impactar y ganar clientes. Gran parte de la poblaci\u00f3n tiene acceso a tel\u00e9fonos inteligentes. Para que te hagas una idea, una encuesta realizada en 2018 mostr\u00f3 que Brasil ya tiene m\u00e1s de un tel\u00e9fono inteligente activo por persona. A partir de esto, los SMS pueden ser un gran aliado en la etapa de difusi\u00f3n. Los SMS, adem\u00e1s de ser compatibles con todos los dispositivos, no requieren el uso de Internet, asegurando que todos los contactos reciban el contenido, independientemente de que utilicen 3G o Wi-Fi.Otra ventaja de los SMS es que tiene una alta tasa de apertura. Vale la pena se\u00f1alar que el 90% de los usuarios verifican todos los mensajes recibidos en un plazo m\u00e1ximo de 3 minutos despu\u00e9s del env\u00edo. \u00a1\u00c9xito en sus campa\u00f1as de ventas para vacaciones minoristas utilizando SMS! Ponte en contacto con nuestros consultores y descubre las soluciones ideales para tu empresa.<\/p>\n","protected":false},"author":39,"featured_media":43212,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43211","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calendario de fechas importantes para minoristas | Sinch<\/title>\n<meta name=\"description\" content=\"\u00a1Maximiza tus ventas en fechas de vacaciones minoristas! 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