{"id":210705,"date":"2026-09-17T13:20:36","date_gmt":"2026-09-17T13:20:36","guid":{"rendered":"https:\/\/sinch.com\/blog\/guia-entregabilidad-black-friday\/"},"modified":"2026-09-18T08:40:59","modified_gmt":"2026-09-18T08:40:59","slug":"guia-entregabilidad-black-friday","status":"publish","type":"blog","link":"https:\/\/sinch.com\/es\/blog\/guia-entregabilidad-black-friday\/","title":{"rendered":"El momento lo es todo: estrategias para superar los retrasos de mensajer\u00eda en el Black Friday"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As Black Friday and Cyber Monday (BFCM) approach, retailers are busy preparing for one of the most intense shopping periods of the year. These high-stakes days can make or break a business\u2019s bottom line, but with smart messaging strategies, you can turn them into revenue-boosting opportunities.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In our <a href=\"https:\/\/sinch.com\/es\/blog\/black-friday-estadisticas-tendencias\/\">2026 BFCM consumer survey<\/a>, we gathered insights from 2,501 shoppers to help brands better understand holiday shopping preferences and purchasing behaviors. A key takeaway? <strong>Speed is everything.<\/strong> 75% of the people we surveyed said they expect to receive transactional messages within five minutes of purchase, and 93% consider these messages important during the holiday season. Enter SMS, offering near-instant delivery to meet these high expectations. In the US, Canada, Australia, and Puerto Rico, MMS goes one step further, offering images, video, and branding content too.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">With many retailers planning to use mobile messaging for BFCM, we anticipate a <strong>significant spike in SMS and MMS traffic in 2026.<\/strong> If you send a lot of <a href=\"https:\/\/sinch.com\/blog\/sms-vs-mms\/\">SMS or MMS<\/a> messages during this time, you should plan ahead to keep your messaging running smoothly during this high-traffic period.\u00a0<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3692\"><p class=\"h5 m-0\" id=\"toc-title-3692\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#ensure-great-deliverability-rates-this-black-friday\">Ensure great deliverability rates this Black Friday<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-few-other-general-best-practices\">A few other general best practices<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Ensure great deliverability rates this Black Friday<\/h2>\n\n<p class=\"wp-block-paragraph\">Here are a few expert insights and proven tactics to help ensure your <a href=\"https:\/\/sinch.com\/blog\/black-friday-mobile-messaging\/\">Black Friday mobile messages<\/a> are delivered, effective, and compliant with industry best practices.\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Schedule your SMS\/MMS messages strategically.<\/strong> Most organizations send messages at the top of the hour, so aim for times between :05 and :25 or :35 and :55. This helps your messages get delivered almost instantly and avoid network congestion.\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Send your messages during optimal times.<\/strong> If you\u2019re in the US, try to schedule messages outside of peak hours (9:30 a.m. \u2013 4 p.m. EST) to ensure optimal delivery. \u00a0\u00a0<\/li>\n\n\n\n<li><strong>Identify your brand in your messages.<\/strong> Make sure your customers can easily recognize your brand to build trust and credibility from the first glance.\u00a0<\/li>\n\n\n\n<li><strong>Implement a clear<\/strong> <a href=\"https:\/\/sinch.com\/es\/blog\/sms-opt-in\/\"><strong>SMS opt-in<\/strong><\/a> <strong>strategy.<\/strong> Make sure you\u2019ve obtained explicit consent from subscribers who want to receive your texts, keeping your SMS campaigns compliant and customer-focused.\u00a0<\/li>\n\n\n\n<li><strong>Be concise.<\/strong> Keep SMS within the 160-character limit to avoid splitting messages, which could affect readability and increase costs. If your message is longer, consider using <a href=\"https:\/\/sinch.com\/blog\/what-is-mms-messaging\/\">MMS messaging<\/a> (which has a 5,000-character limit with transcoding).\u00a0<\/li>\n\n\n\n<li><strong>Use<\/strong> <a href=\"https:\/\/sinch.com\/blog\/mms-marketing\/\"><strong>MMS marketing<\/strong><\/a> <strong>to send richer content and optimize your MMS file size.<\/strong> We recommend keeping your image sizes under 300KB, and your videos to 25 seconds or less for best results.\u00a0<\/li>\n\n\n\n<li><strong>If<\/strong> <strong>you\u2019re<\/strong> <strong>in the US, r<\/strong><strong>egister 10DLC campaigns well ahead of BFCM.<\/strong> Your brand, campaign, and your 10DLC numbers will all need to be set up well before any holiday send event. This helps you maintain a good sender reputation.\u00a0\n<ul class=\"wp-block-list\">\n<li><strong>Sinch ensures your 10DLC number is ready to go in seven days or less!<\/strong> Learn about this process in our <a href=\"https:\/\/sinch.com\/resources\/a-step-by-step-guide-to-10dlc-messaging\/\" data-type=\"link\" data-id=\"https:\/\/sinch.com\/resources\/a-step-by-step-guide-to-10dlc-messaging\/\">10DLC guide<\/a>, and <a href=\"https:\/\/dashboard.sinch.com\/signup?utmcsr=(direct)&amp;utmcmd=(none)&amp;utmccn=(not%20set)&amp;utmcsr=(direct)&amp;utmcmd=(none)&amp;utmccn=(not%20set)\" target=\"_blank\" rel=\"noreferrer noopener\">get started with your campaign here<\/a>. \u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Plan for new U.S. short code vetting requirements.<\/strong> Since October 15, 2024, all brands leasing or manually renewing <a href=\"https:\/\/sinch.com\/es\/blog\/short-code-texting\/\">short codes<\/a> in the U.S. must undergo a new vetting process introduced by CTIA and the U.S. Short Code Registry. <a href=\"https:\/\/community.sinch.com\/t5\/US-Short-Codes\/US-Short-Code-Brand-Client-Detail\/ta-p\/16100\" target=\"_blank\" rel=\"noreferrer noopener\">Read about the full process<\/a>. \u00a0<\/li>\n\n\n\n<li><strong>Don\u2019t forget your opt-out (STOP) text!<\/strong> Always include clear instructions for recipients to opt out of receiving messages if they wish. <a href=\"https:\/\/sinch.com\/blog\/sms-compliance-guide\/\">SMS compliance<\/a> isn\u2019t just a legal requirement, but also a sign of respect for your customers\u2019 preferences and privacy.\u00a0\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">A few other general best practices<\/h2>\n\n<p class=\"wp-block-paragraph\">Getting your messages delivered to your customers on Black Friday and Cyber Monday is key, but don\u2019t forget about the everyday basics that will boost your campaign\u2019s success. Here are a few other best practices that will help you maximize your messaging campaigns across all channels:\u00a0\u00a0\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it simple.<\/strong> Be clear about your offer and include a single, strong call to action to avoid confusing your customers.\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Personalize the message.<\/strong> Use recipient names or other details to make the message feel relevant. <a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fsinch.com.mcas.ms%2Fcustomer-stories%2Fblack-friday-personalized-sms-campaigns%2F%3FMcasTsid%3D15600&amp;McasCSRF=1ad6079b84547b8f81ad4b2c68676a9182b43ffa3ec15d54f031892a727594e5\" target=\"_blank\" rel=\"noopener\"><\/a>\u00a0<\/li>\n\n\n\n<li><strong>Segment your audience.<\/strong> Segment your contact list into subgroups based on demographic factors like age, gender, location, customer interests, and previous buyer behavior.\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Analyze and adapt.<\/strong> Continually track your campaign performance, and adjust your future strategy based on these insights to improve next year\u2019s results!\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Elevate your Black Friday strategy by going omnichannel\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">An <a href=\"https:\/\/sinch.com\/blog\/omnichannel-strategy-bfcm\/\">omnichannel approach<\/a> to customer engagement can help you engage with customers seamlessly, across different messaging and email channels. This means higher engagement, loyalty, and conversions \u2013 a win for your business, and a win for your customers!\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">But like with SMS, there are certain best practices you\u2019ll need to follow to ensure your messages are delivered and engaged with. Luckily, these aren\u2019t our only holiday deliverability tips, especially if you\u2019re using other channels for your BFCM campaigns.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Check out these other resources that are sure to help you land in front of your customers this holiday season:\u00a0\u00a0\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailjet.com\/blog\/deliverability\/deliverability-holiday-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email deliverability tips to avoid the spam folder this holiday season<\/a>\u00a0\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/blog\/email\/best-time-to-send-holiday-emails-investigated\/\" target=\"_blank\" rel=\"noreferrer noopener\">The best time to send holiday emails \u2013 investigated<\/a>\u00a0\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/blog\/rcs-holiday-marketing-ideas\/\">Holiday campaign ideas using RCS<\/a>\u00a0\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/blog\/how-use-chatbots-customer-service-successfully-2\/\">How to use chatbots in customer service successfully<\/a>\u00a0\u00a0<\/li>\n<\/ul>\n","protected":false},"author":92,"featured_media":210608,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[328],"class_list":["post-210705","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-consejos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategias para superar los retrasos de mensajer\u00eda en el BFCM [2026]<\/title>\n<meta name=\"description\" content=\"Descubre nuestros consejos de especialistas para garantizar la mejor entregabilidad de mensajes posible durante el ajetreado periodo de Black Friday y Cyber Monday de 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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