{"id":191840,"date":"2026-06-12T16:49:09","date_gmt":"2026-06-12T16:49:09","guid":{"rendered":"https:\/\/sinch.com\/blog\/rcs-for-business-insights-mwc-2025-2\/"},"modified":"2026-06-12T20:10:13","modified_gmt":"2026-06-12T20:10:13","slug":"rcs-for-business-insights-mwc-2025","status":"publish","type":"blog","link":"https:\/\/sinch.com\/es\/blog\/rcs-for-business-insights-mwc-2025\/","title":{"rendered":"Liberando valor con RCS for Business: Perspectivas de Sinch, Google y WeCredit"},"content":{"rendered":"\n

For more than two decades, SMS has been central to business messaging because it\u2019s reliable, universal, and familiar. But as consumer expectations evolve, so do the tools brands need to engage them with. And that\u2019s where Rich Communication Services (RCS)<\/a> comes in, blending the broad reach of SMS with app-like features that drive deeper engagement and trust.<\/p>\n\n

With Apple\u2019s recent commitment to support RCS on iOS<\/a> accelerating RCS adoption worldwide, now businesses have a unique opportunity to rethink how they connect with customers.<\/p>\n\n

Earlier this month, we joined customers, carriers, and industry leaders at Mobile World Congress (MWC) in Barcelona where we had the opportunity to discuss and demonstrate what RCS could do for all types of businesses. And at the The Future of Mobile 2025<\/a> event during MWC, industry leaders from Sinch, Google, and WeCredit took the stage to discuss why businesses should be paying attention to RCS as a business messaging solution.<\/p>\n

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\"Panelists
From left to right on stage: Laksh Dua, Co-Founder of WeCredit, Josh Pepper, Head of Product for RCS for Business at Google, Miriam Liszewski, Global Commercial Product Manager for RCS at Sinch, and Lodema Steinbach, VP of Product and Carrier Relations at Sinch.<\/em><\/figcaption><\/figure>\n<\/div>\r\n