{"id":191830,"date":"2026-06-12T14:44:23","date_gmt":"2026-06-12T14:44:23","guid":{"rendered":"https:\/\/sinch.com\/blog\/que-es-cpaas\/"},"modified":"2026-09-04T03:19:12","modified_gmt":"2026-09-04T03:19:12","slug":"que-es-un-proveedor-cpaas","status":"publish","type":"blog","link":"https:\/\/sinch.com\/es\/blog\/que-es-un-proveedor-cpaas\/","title":{"rendered":"\u00bfQu\u00e9 es CPaaS? Beneficios, casos de uso y consejos para elegir a tu proveedor de CPaaS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En 2023, el concepto de transformaci\u00f3n digital puede parecer cosa del pasado, pero la verdad es que es un proceso interminable de aprendizaje y ajuste de los recursos digitales a las cambiantes expectativas de los clientes, las necesidades del negocio y los nuevos desarrollos tecnol\u00f3gicos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde la IA conversacional hasta los canales de mensajer\u00eda y las aplicaciones sociales, herramientas de interacci\u00f3n con los clientes representan una parte cada vez mayor de la inversi\u00f3n de las empresas en infraestructura digital, y no es de extra\u00f1ar. Hoy en d\u00eda, los consumidores quieren interactuar con las marcas en tiempo real, en sus propios t\u00e9rminos, en los canales que m\u00e1s les convienen.<\/p>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-11030\" width=\"1401\" height=\"1266\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/CPaaS-blog_Inarticle-2__1400x1266.png\" alt=\"stats about CPaaS\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/CPaaS-blog_Inarticle-2__1400x1266.png 1401w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/CPaaS-blog_Inarticle-2__1400x1266-300x271.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/CPaaS-blog_Inarticle-2__1400x1266-768x694.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/CPaaS-blog_Inarticle-2__1400x1266-1024x925.png 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><figcaption class=\"wp-element-caption\"><em>Global consumers are looking for two-way, omnichannel conversations via messaging channels, email, voice, and apps to receive customer service and important notifications, and ask questions.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Entonces, \u00bfc\u00f3mo pueden las empresas habilitar una comunicaci\u00f3n siempre activa y bidireccional interacci\u00f3n con los clientes, en los canales adecuados, y hacerlo a gran escala? Ah\u00ed es donde una tecnolog\u00eda como el CPaaS (plataforma de comunicaciones como servicio) resulta \u00fatil. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sigue leyendo para entender c\u00f3mo funciona el CPaaS, c\u00f3mo pueden las empresas aprovechar al m\u00e1ximo las soluciones CPaaS y c\u00f3mo elegir al socio adecuado. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empecemos por el principio: \u00bfQu\u00e9 es un proveedor CPaaS? <\/h2>\n\n\n\n<p>CPaaS (plataforma de comunicaciones como servicio) es una plataforma en la nube que permite a las empresas integrar f\u00e1cilmente capacidades de comunicaci\u00f3n en tiempo real en sus aplicaciones existentes y plataformas heredadas a trav\u00e9s de API, sin tener que desarrollar o gestionar ninguna infraestructura de backend compleja. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las API de comunicaciones que suelen ofrecer los proveedores de CPaaS incluyen: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPaaS solutions are typically offered by CPaaS providers, which offer communication APIs like:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sinch.com\/es\/mensajeria\/\" target=\"_blank\" rel=\"noreferrer noopener\">Messaging APIs<\/a>&nbsp;\u2014 for transactional and marketing messages, reminders, alerts, and two-way conversations&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/es\/voice\/voice-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voice APIs<\/a>&nbsp;\u2014 for seamless voice calls globally&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/es\/productos\/mailgun-send\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email APIs<\/a>&nbsp;\u2014 to send, receive, and track emails effortlessly&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/es\/products\/apis\/verification\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verification APIs<\/a>&nbsp;\u2014 for a more secure customer journey&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/sinch.com\/es\/voz\/voz-programable\/llamadas-in-app\/\">Video APIs<\/a>&nbsp;\u2014 for high-quality in-app video experiences<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos proveedores de CPaaS tambi\u00e9n han desarrollado aplicaciones con poco c\u00f3digo (low-code) y sin c\u00f3digo (no-code) para IA conversacional, atenci\u00f3n al cliente, marketing, y m\u00e1s, permitiendo a los usuarios sin perfil t\u00e9cnico a\u00f1adir capacidades de comunicaci\u00f3n en tiempo real a sus flujos de trabajo sin necesidad de skills avanzadas de programaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero lo que realmente diferencia a un proveedor de CPaaS de otro no es realmente lo que hacen, sino c\u00f3mo lo hacen: c\u00f3mo se aseguran de que las comunicaciones se produzcan. En otras palabras, la conectividad lo es todo, y no todos los proveedores de CPaaS son iguales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas que necesiten escala, fiabilidad y calidad deber\u00edan considerar un proveedor CPaaS con control de extremo a extremo sobre su infraestructura de conectividad y conexiones directas con operadores, proveedores de canales y postmasters (m\u00e1s adelante hablaremos de ello). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 est\u00e1 impulsando la adopci\u00f3n de las soluciones CPaaS? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CPaaS solutions are cloud-based and are offered through an Application Programming Interface (API). Developers can use the communication API to integrate SMS, MMS, RCS, WhatsApp, video conferencing, email, interactive voice response (IVR), and other real-time messaging solutions into their software without building or managing any complex backend infrastructure or hardware.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atr\u00e1s quedaron los d\u00edas en que la gente estaba de acuerdo en ir de tienda en tienda para encontrar lo que necesitaba, esperar en la cola de un centro de llamadas para siempre o enviar un email a asistencia al cliente y esperar d\u00edas para obtener respuestas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, tambi\u00e9n quedaron atr\u00e1s los d\u00edas en que las empresas ten\u00edan que gastar mucho tiempo, esfuerzo y dinero en crear y desarrollar complejas infraestructuras de comunicaciones heredadas o en unir innumerables soluciones para adaptarse a las preferencias de canales de los clientes e interactuar con ellos de forma fiable, independientemente de d\u00f3nde se encuentren o qu\u00e9 proveedor de telecomunicaciones utilicen. <\/p>\n\n\n\n<p>El mercado CPaaS ha mostrado un crecimiento vertiginoso en los \u00faltimos a\u00f1os y sigue creciendo, ayudando a las marcas a mantenerse al d\u00eda con las cambiantes necesidades de interacci\u00f3n con los clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan nueva investigaci\u00f3n de Juniper, el valor del mercado CPaaS aumentar\u00e1 de 16.000 millones de d\u00f3lares en 2022 a 29.000 millones de d\u00f3lares para 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la misma l\u00ednea, en su Gu\u00eda de mercado para plataformas de comunicaciones como servicio (septiembre de 2022), Gartner predice que \u00abpara 2026, el 90 % de las empresas a nivel mundial aprovechar\u00e1n el CPaaS como un conjunto estrat\u00e9gico de skills de TI para mantener su competencia digital, frente al 30 % de 2022\u00bb. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, \u00bfqu\u00e9 hace exactamente que CPaaS suponga un cambio tan radical para las empresas? Examinemos los principales beneficios de las soluciones de CPaaS.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Want to learn more? Check out our guide that goes into&nbsp;<a href=\"https:\/\/sinch.com\/blog\/cpaas-vs-ucaas-unpacking-differences\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPaaS vs UCaaS<\/a>!<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of CPaaS solutions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con el CPaaS, no es necesario que gestiones tu propia infraestructura de comunicaciones. Tampoco necesitas un departamento de TI completo para empezar a funcionar. Utilizando las API y SDK del proveedor, los desarrolladores pueden integrar de forma r\u00e1pida y sencilla funciones de comunicaciones en tiempo real en sus aplicaciones y sistemas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, gone too are the days when businesses had to spend a lot of time, effort, and money creating and evolving complex legacy communications infrastructure or stitching together countless solutions to accommodate customers\u2019 channel preferences and engage with them reliably, no matter where they are or what telecom provider they use.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las soluciones CPaaS eliminan los costes asociados a la evoluci\u00f3n de los sistemas heredados. En su lugar, las empresas pueden crear la configuraci\u00f3n exacta que necesitan y solo pagar por las funciones que utilizan. Y dado que los proveedores de CPaaS gestionan grandes vol\u00famenes de comunicaciones, pueden conseguir mejores acuerdos de las empresas de telecomunicaciones y de los proveedores de canales y \u00a1pasarte esos ahorros a ti! <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexibilidad y escalabilidad <\/strong><\/li>\n\n\n\n<li><strong>Cost efficiency.&nbsp;<\/strong>CPaaS solutions eliminate the costs associated with evolving legacy systems. Instead, businesses can build the exact setup they need and only pay for the features they use. And because CPaaS vendors manage high volumes of communications, they can derive better deals from telecoms and channel providers and pass those savings on to you!&nbsp;<\/li>\n\n\n\n<li><strong>Flexibility and scalability.<\/strong>&nbsp;Communications APIs make it easy for businesses to customize, scale up, and upgrade their comms stack with new channels, features, and capabilities. Plus, global connectivity means businesses can easily expand their reach to new markets and audiences.&nbsp;<\/li>\n\n\n\n<li><strong>Omnichannel readiness.&nbsp;<\/strong>Communicating with customers across channels can be overwhelming. CPaaS providers solve the complexity of omnichannel communications with tools that bring multiple channels under one roof. The result is a consistent, more valuable experience for customers across their journey, no matter the communication channels they use.&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Security and compliance.<\/strong>&nbsp;With digital fraud on the rise, trust and security have become the building blocks of customer engagement and loyalty. The right CPaaS provider will ensure all your communications are secure and compliant with data privacy rules and regulations, no matter where your audience is. Most CPaaS providers also offer multi-factor authentication solutions to help businesses secure sign-ups and logins and keep customers safe.<\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">CPaaS examples and use cases to drive value across the customer journey<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comunicarse con los clientes a trav\u00e9s de los canales puede resultar abrumador. Los proveedores de CPaaS resuelven la complejidad de las comunicaciones omnicanales con herramientas que re\u00fanen m\u00faltiples canales bajo un mismo techo. El resultado es una experiencia consistente y m\u00e1s valiosa para los clientes a lo largo de su recorrido, sin importar los canales que utilicen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPaaS solutions serve a range of&nbsp;<a href=\"https:\/\/sinch.com\/blog\/demystifying-cpaas-5-use-cases-you-need-know\/\">industries and use cases<\/a>&nbsp;with customer-facing needs, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Healthcare<\/strong>: With patient communications, telehealth appointments, automated reminders, and more.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Financial services<\/strong>: With tailored notifications, reminders, updates, and multi-factor authentication.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Travel and hospitality<\/strong>: With real-time notifications, streamlined reservation and booking management, up-front crisis communication and guest safety initiatives, and more.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Retail<\/strong>: By automating repeatable processes like shipping notifications, order confirmations, account alerts, deals, and abandoned cart notifications. Also helps with conversational commerce. &nbsp;<\/li>\n\n\n\n<li><strong>Logistics<\/strong>: With tracking notifications and alerts, and a user\u2019s ability to change the time or location of deliveries via chatbot.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de los proveedores de CPaaS tambi\u00e9n ofrecen soluciones de autenticaci\u00f3n multifactor para ayudar a las empresas a asegurar los registros y los inicios de sesi\u00f3n y mantener a los clientes seguros. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo las soluciones CPaaS ayudan a generar valor a lo largo del recorrido del cliente <\/h2>\n\n\n\n<p>No hay duda: una interacci\u00f3n con los clientes significativa y fluida es la clave para ofrecer mejores experiencias del cliente, lealtad del cliente a largo plazo y un crecimiento sostenible, y el CPaaS es la forma en que las marcas pueden hacerlo realidad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, te mostramos algunos ejemplos de c\u00f3mo las empresas pueden aprovechar las soluciones CPaaS para aportar valor y maximizar las oportunidades en todo el recorrido del cliente: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p>Aseg\u00farate de que tus clientes nunca pierdan una cita o una entrega envi\u00e1ndoles notificaciones de mensajer\u00eda oportunas. A\u00fan mejor: Convierte las notificaciones unidireccionales en two-way conversations para dar a los clientes la oportunidad de responder dentro del mensaje y, por ejemplo, reprogramar una entrega o hacer preguntas sobre un producto recomendado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investigaci\u00f3n descubri\u00f3 que el 90 % de los clientes desean tener conversaciones bidireccionales con las marcas en aplicaciones de mensajer\u00eda y sociales! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y ya que est\u00e1s, \u00bfpor qu\u00e9 no convertirlo en una experiencia enriquecida, similar a la de una aplicaci\u00f3n, usando RCS (servicios de comunicaci\u00f3n enriquecida)? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In-app video calls <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Env\u00eda los emails adecuados en el momento adecuado y llega a la bandeja de entrada cada vez. Desde emails de bienvenida hasta notificaciones de carritos abandonados y campa\u00f1as de nutrici\u00f3n personalizadas, la API de email adecuada te ayudar\u00e1 a crear programas de email de \u00e9xito e impulsar un mayor valor del tiempo de vida del cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p>Ya sea una cita de telesalud o una reuni\u00f3n con un asesor financiero, las videollamadas desde la aplicaci\u00f3n permiten a las empresas conectar con su audiencia de una manera c\u00f3moda mientras conservan el toque humano y reducen los costes y las inasistencias. \u00a1Una situaci\u00f3n en la que todos ganan! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Provide five-star, always-on support on your customers\u2019 favorite channels. Conversational AI applications leverage the power of NLP (Natural Language Processing) and NLU (Natural language understanding) to provide instant, helpful answers to customer queries. The result? A seamless, human-like experience, and&nbsp;<strong><a href=\"https:\/\/sinch.com\/es\/ai-production-paradox\/\">whether AI agents hold up in production<\/a><\/strong>&nbsp;is the question most enterprise teams only think to ask after the first rollback.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=Cp0Gi4FN-N0\" class=\"lazy-video-link\" data-lazy-video=\"Cp0Gi4FN-N0\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/Cp0Gi4FN-N0\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/Cp0Gi4FN-N0\/maxresdefault.jpg\" alt=\"3 ways AI is supercharging CPaaS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=Cp0Gi4FN-N0#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/Cp0Gi4FN-N0\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Cp0Gi4FN-N0\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=Cp0Gi4FN-N0\",\n    \"name\": \"3 ways AI is supercharging CPaaS\",\n    \"description\": \"From accelerated innovation to smart automated conversations, and deeper customer insights, AI is unlocking exciting opportunities in customer communications \\u2014 and we\\u2019re ready to help our customers seize them! \\n\\nSinch Chief Evangelist & Co-Founder, Robert Gerstmann, explains ways AI is supercharging CPaaS. \\n\\n\\ud83d\\udd17 How AI and CPaaS are changing the conversation: https:\/\/www.sinch.com\/blog\/smart-talk-how-ai-and-cpaas-are-changing-conversation\/\\n\\n\\u27a1\\ufe0f Increased Productivity for Software Engineers: AI significantly boosts the efficiency of software engineers, making the software development process faster across various industries.\\n\\n\\u27a1\\ufe0f Automated Conversational Messaging: AI can automate a large portion of customer interactions, enhancing user experience by reducing wait times and improving cost efficiency for brands.\\n\\n\\u27a1\\ufe0f Enhanced Customer Insights: AI can analyze billions of interactions to provide valuable insights to enterprises, helping them better understand and delight their customers.\\n\\n\\u27a1\\ufe0f Improved User Experience: Automation in messaging reduces the need for human intervention, leading to quicker and more efficient customer service.\\n\\n\\u27a1\\ufe0f Economic Efficiency for Brands: Using AI-driven bots for customer care use cases is more cost-effective than employing human agents, leading to better economic outcomes for businesses.\\n\\n\\n#AI #CPaaS\",\n    \"uploadDate\": \"2024-07-01T22:00:07+00:00\",\n    \"duration\": \"PT1M4S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">Extra: Los clientes que requieran asistencia humana real pueden ser transferidos autom\u00e1ticamente a un live agent que tendr\u00e1 acceso a todo el historial de la conversaci\u00f3n del chatbot, pero tambi\u00e9n a la informaci\u00f3n del cliente gracias a la integraci\u00f3n de CRM. \u00a1Esto significa menos fricci\u00f3n y una resoluci\u00f3n m\u00e1s r\u00e1pida! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonus: Customers who require real human assistance can automatically be transferred to a live agent who\u2019ll have access to the full chatbot conversation history, but also to customer information thanks to CRM integration. This means less friction and quicker resolution!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes de hoy en d\u00eda esperan m\u00e1s comodidad que nunca, as\u00ed que si buscan asistencia o hacen preguntas en WhatsApp o Instagram, \u00bfpor qu\u00e9 no permitirles completar su compra en el mismo canal? Esa es la belleza de comercio conversacional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Toll-free numbers <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A veces, una buena llamada telef\u00f3nica a la antigua sigue siendo el mejor camino a seguir. Deja que los clientes <a href=\"https:\/\/sinch.com\/es\/numeros-de-telefono\/telefonos-gratuitos\/mensajes-texto\/\" target=\"_blank\" rel=\"noreferrer noopener\">llamarte de forma gratuita<\/a> y escribirte por mensaje de texto al mismo n\u00famero si tienen preguntas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p>Haz que los inicios de sesi\u00f3n y los registros sean fluidos y seguros con la autenticaci\u00f3n multifactor basada en m\u00f3viles, ya sea que se trate de c\u00f3digos de acceso de un solo uso por SMS, verificaci\u00f3n por flash call, verificaci\u00f3n por datos, o verificaci\u00f3n por llamada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consejo pro: <a href=\"https:\/\/sinch.com\/es\/blog\/que-es-otp\/\">Combina m\u00faltiples m\u00e9todos de autenticaci\u00f3n<\/a> para aumentar la seguridad al tiempo que optimizas la CX y los costes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo elegir el proveedor de CPaaS adecuado para tu empresa <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El mercado de CPaaS est\u00e1 creciendo, pero eso no significa que todos los proveedores tengan todo lo necesario para impulsar comunicaciones fiables y seguras a gran escala. <\/p>\n\n\n\n<p>A continuaci\u00f3n, hemos recopilado todo lo que debes buscar en un proveedor de CPaaS. \u00a1Echa un vistazo y elige con confianza! Tambi\u00e9n puedes descargarlo como PDF aqu\u00ed. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Alcance y funciones de la API <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes esperan personalizados., interacciones en tiempo real con las marcas en los canales que ya utilizan. Esto significa que necesitas un proveedor con una gama de API que abarque todos los canales; s\u00ed, incluso si no usas todos ellos hoy, \u00a1porque nunca sabes lo que te deparar\u00e1 el futuro! Preg\u00fantate a ti mismo, y a los posibles proveedores, lo siguiente: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. API range and features<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">2. Asistencia y comunidad <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can you easily upgrade to omnichannel? <\/li>\n\n\n\n<li>Can they provide demonstratable customer use cases for all of their services? <\/li>\n\n\n\n<li>Is the service compatible with any user device? <\/li>\n\n\n\n<li>Do you need any additional equipment to use the services? <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Infraestructura de red y fiabilidad <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata del CPaaS, la experiencia es esencial, al igual que una red mundial y conexiones directas con operadores m\u00f3viles de todo el mundo, porque esto es lo que asegura que los mensajes se entreguen, que los emails lleguen a las bandejas de entrada del cliente y que las llamadas se conecten con la mejor calidad de voz. Por lo tanto, aseg\u00farate de comprobar lo siguiente: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1nto tiempo lleva el proveedor en el mercado? <\/li>\n\n\n\n<li>\u00bfTiene una red de nivel de operador? <\/li>\n\n\n\n<li>\u00bfCu\u00e1ntas conexiones directas tienen con operadores, proveedores de canales y postmasters? <\/li>\n\n\n\n<li>\u00bfQu\u00e9 hay del tiempo de actividad, la entregabilidad y las interrupciones hist\u00f3ricas? <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Integraci\u00f3n y experiencia del usuario <\/h3>\n\n\n\n<p>Seleccionar un socio con herramientas que puedas integrar y con las que trabajar sin esfuerzo tambi\u00e9n es fundamental: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to CPaaS, experience is of the essence, as are a&nbsp;<a href=\"https:\/\/sinch.com\/es\/infraestructura\/\" target=\"_blank\" rel=\"noreferrer noopener\">global network<\/a>&nbsp;and direct connections with mobile operators worldwide, because this is what ensures that messages get delivered, that emails reach customer inboxes, and that calls are connected with the best voice quality. So, make sure to check the following:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How long has the provider been on the market? <\/li>\n\n\n\n<li>Does it have a carrier-grade network? <\/li>\n\n\n\n<li>How many direct connections do they have to operators, channel providers, and postmasters? <\/li>\n\n\n\n<li>How about uptime, deliverability, and historical outages?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La seguridad de los datos no es algo en lo que puedas transigir. Aseg\u00farate de que tu proveedor mantenga seguros tu negocio y a tus clientes: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Integration and user experience<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">6. Coste y condiciones generales <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are the vendor\u2019s APIs easy to integrate with your existing tools?&nbsp;&nbsp;<\/li>\n\n\n\n<li>Can you easily add more messaging services to your communication mix in the future?&nbsp;&nbsp;<\/li>\n\n\n\n<li>Does the vendor have native integrations with CRMs, contact centers, ERPs, e-commerce and marketing platforms, and other tools your business is using?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Crecimiento y flexibilidad <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nunca sabes lo que depara el futuro, por eso necesitas un socio que pueda crecer y escalar contigo: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfTiene el proveedor alcance y experiencia local e internacional? <\/li>\n\n\n\n<li>\u00bfCon qu\u00e9 facilidad puedes acceder a nuevos canales y servicios? \u00bfCu\u00e1nto costar\u00e1? <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Investigaci\u00f3n de mercado y rese\u00f1as de clientes <\/h3>\n\n\n\n<p>No te f\u00edes solo de su palabra. \u00a1Mira lo que los clientes existentes y los expertos de la industria tienen que decir! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comunicaciones \u00e1giles y significativas con el cliente: sin la complejidad <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What does the vendor bill for its services, and what are the taxes and fees applicable?<\/li>\n\n\n\n<li>Is the vendor able to adjust its costs and pricing to your needs?<\/li>\n\n\n\n<li>Is there a contract? How can you get out?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Con las mejores soluciones de mensajer\u00eda, voz, email, video, verificaci\u00f3n y m\u00e1s, Sinch est\u00e1 en una posici\u00f3n privilegiada para ayudar a las empresas a crear un ecosistema s\u00f3lido y escalable para conversaciones significativas. <\/p>\n\n\n\n<p>No solo brindamos asistencia para todas tus necesidades de comunicaciones. Poseemos y gestionamos nuestra infraestructura de red y, lo que es igual de importante, \u00a1estamos dedicados al \u00e9xito de nuestros clientes! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Echa un vistazo a extracto del IDC MarketScape 2023<sup>1<\/sup> donde Sinch ha sido nombrado l\u00edder en el mercado del CPaaS.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does the vendor have local and international reach and expertise?<\/li>\n\n\n\n<li>How easily can you access new channels and services? How much will it cost?<\/li>\n\n\n\n<li>Is the vendor driving innovation by regularly adding new channels, features, and security and platform capabilities?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p>\u00bfNecesitas m\u00e1s informaci\u00f3n? Obt\u00e9n una copia del Cuadrante M\u00e1gico\u2122 de Gartner\u00ae de 2023 sobre Plataformas de Comunicaci\u00f3n como Servicio (CPaaS). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t just take their word for it. Look at what existing customers and industry experts have to say!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p>1: IDC MarketScape, Worldwide Communications Platform-as-a-Service (\u201cCPaaS\u201d) 2023 Vendor Assessment (doc. n.\u00ba US50607923, mayo de 2023) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPaaS has taken the communications world by storm in the past years, helping brands provide flawless, always-on customer interactions on their favorite channels.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With best-of-breed solutions for messaging, voice, email, video, verification, and more, Sinch is in a prime position to help businesses create a robust, scalable ecosystem for meaningful conversations.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We don\u2019t only support all your communications needs. We own and manage our network infrastructure \u2014 and just as importantly, we\u2019re dedicated to our clients\u2019 success!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the&nbsp;<a href=\"https:\/\/sinch.com\/resources\/sinch-named-leader-idc-marketscape-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">IDC MarketScape 2023 excerpt<\/a>1 where Sinch has been named a Leader in the CPaaS market.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sinch.com\/resources\/sinch-named-leader-idc-marketscape-2023\/\"><\/a><\/p>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/sinch.com\/resources\/sinch-named-leader-idc-marketscape-2023\/\"><img decoding=\"async\" class=\"wp-image-11032\" width=\"1200\" height=\"306\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/600x153_IDC-Marketscape_0.png\" alt=\"Banner-test\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/600x153_IDC-Marketscape_0.png 1200w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/600x153_IDC-Marketscape_0-300x77.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/600x153_IDC-Marketscape_0-768x196.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/600x153_IDC-Marketscape_0-1024x261.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Need more insights? Get a copy of the 2023 Gartner\u00ae Magic Quadrant\u2122 for Communications Platform as a Service (CPaaS).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sinch.com\/es\/recursos\/2025-gartner-magic-quadrant-lider-cpaas\/\"><\/a><\/p>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/sinch.com\/es\/recursos\/2025-gartner-magic-quadrant-lider-cpaas\/\"><img decoding=\"async\" class=\"wp-image-11033\" width=\"1401\" height=\"269\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Sinch_Gartner_MQ_2023_in_blog_banner.png\" alt=\"Gartner Magic quadrant\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Sinch_Gartner_MQ_2023_in_blog_banner.png 1401w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Sinch_Gartner_MQ_2023_in_blog_banner-300x58.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Sinch_Gartner_MQ_2023_in_blog_banner-768x147.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Sinch_Gartner_MQ_2023_in_blog_banner-1024x197.png 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">1: IDC MarketScape, Worldwide Communications Platform-as-a-Service (\u201cCPaaS\u201d) 2023 Vendor Assessment (doc #US50607923, May 2023)&nbsp;<\/p>\n","protected":false},"author":39,"featured_media":11035,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[328,330],"class_list":["post-191830","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-consejos","blog_category-productos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch - \u00bfQu\u00e9 es CPaaS? 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