{"id":194245,"date":"2026-06-26T15:41:07","date_gmt":"2026-06-26T15:41:07","guid":{"rendered":"https:\/\/sinch.com\/ai-production-paradox\/chapter\/metodologia-de-la-investigacion\/"},"modified":"2026-11-12T11:28:09","modified_gmt":"2026-11-12T11:28:09","slug":"metodologia-de-la-investigacion","status":"publish","type":"ai-prod-chapter","link":"https:\/\/sinch.com\/es\/ai-production-paradox\/chapter\/metodologia-de-la-investigacion\/","title":{"rendered":"Sobre el estudio \u00abThe AI Production Paradox\u00bb"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Metodolog\u00eda<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Sinch llev\u00f3 a cabo esta encuesta sectorial en enero de 2026. En ella participaron 2527 responsables de la toma de decisiones empresariales de seis sectores diferentes: el de los servicios financieros, el sanitario, el del comercio minorista, el de las telecomunicaciones, el tecnol\u00f3gico y el de los servicios profesionales. <\/p><p>Todos los encuestados ocupan puestos de direcci\u00f3n, vicepresidencia o ejecutivos en organizaciones con 1000 o m\u00e1s empleados que trabajan activamente en estrategias de comunicaciones sobre la IA. Las organizaciones que no implementan la IA en las comunicaciones con los clientes, ni tienen previsto hacerlo, fueron excluidas. <\/p><p class=\"mb-0\">Las cifras de impacto empresarial son estimaciones de las organizaciones declaradas por las propias empresas, por lo que son orientativas pero no auditadas. Los porcentajes se han redondeado al n\u00famero entero m\u00e1s pr\u00f3ximo. Como resultado, es posible que los totales no siempre sumen el 100 %. El resto de conclusiones se basan en las pr\u00e1cticas y actitudes organizativas indicadas en el momento de la encuesta. Sinch encarg\u00f3 el estudio, pero no dirigi\u00f3 el an\u00e1lisis ni las conclusiones del mismo.<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Desglose de la encuesta<\/h3>                                <\/div>\r\n                            \r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\n<figure tabindex=\"0\" class=\"wp-block-table is-style-regular has-medium-font-size\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pa\u00eds<\/strong><\/td><td><strong>Tama\u00f1o de la organizaci\u00f3n<\/strong><\/td><td><strong>Sector<\/strong><\/td><td><strong>Puesto laboral\/Cargo<\/strong><\/td><\/tr><tr><td>Australia: 10,5 %<br>Brasil: 11,3 %<br>Canad\u00e1: 6,7 %<br>Francia: 7,3 %<br>Alemania: 5,9 %<br>India: 6,7 %<br>M\u00e9xico: 9,9 %<br>Singapur: 6,0 %<br>Reino Unido: 9,8 %<br>Estados Unidos: 25,9 %<\/td><td>De 1000 a 4999 empleados: 68,3 %<br>M\u00e1s de 5000 empleados: 31,7 %<\/td><td>Servicios financieros: 20,4 %<br>Sanitario: 18,7 %<br>Comercio minorista: 16,3 %<br>Telecomunicaciones: 17,2 %<br>Tecnol\u00f3gico: 16,6 %<br>Servicios profesionales: 10,8 %<\/td><td>Ejecutivo (alta direcci\u00f3n): 33,1 %<br>Ejecutivo (vicepresidencia): 27,4 %<br>Director\/Gerente: 39,5 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Desgloses regionales<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Descubre las conclusiones del estudio \u00abThe AI Production Paradox\u00bb en las diferentes regiones:<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Am\u00e9rica del Norte                            <\/h3>\r\n                                                                                <\/div>\r\n                                                                                                    <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch-marketing-na.s3.us-east-1.amazonaws.com\/brand\/SI-AIPP-LIGHT-BRO-NA+(1).pdf\" class=\"btn-arrow fs-sm \" title=\"Am\u00e9rica del Norte\" target=\"_blank\">M\u00e1s informaci\u00f3n<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                EMEA (Europa, Oriente Medio y \u00c1frica)                            <\/h3>\r\n                                                                                <\/div>\r\n                                                                                                    <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch-marketing-na.s3.us-east-1.amazonaws.com\/brand\/SI-AIPP-LIGHT-BRO-EMEA+(1).pdf\" class=\"btn-arrow fs-sm \" title=\"EMEA (Europa, Oriente Medio y \u00c1frica)\" target=\"_blank\">M\u00e1s informaci\u00f3n<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                APAC (Asia-Pac\u00edfico)                            <\/h3>\r\n                                                                                <\/div>\r\n                                                                                                    <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch-marketing-na.s3.us-east-1.amazonaws.com\/brand\/SI-AIPP-LIGHT-BRO-APAC-2.pdf\" class=\"btn-arrow fs-sm \" title=\"APAC (Asia-Pac\u00edfico)\" target=\"_blank\">M\u00e1s informaci\u00f3n<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                LATAM                            <\/h3>\r\n                                                                                <\/div>\r\n                                                                                                    <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch-marketing-na.s3.us-east-1.amazonaws.com\/brand\/SI-AIPP-LIGHT-BRO-LATAM.pdf\" class=\"btn-arrow fs-sm \" title=\"LATAM\">M\u00e1s informaci\u00f3n<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    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