{"id":194218,"date":"2026-06-26T14:46:23","date_gmt":"2026-06-26T14:46:23","guid":{"rendered":"https:\/\/sinch.com\/ai-production-paradox\/chapter\/escape-del-purgatorio-de-los-pilotos\/"},"modified":"2026-07-08T02:44:08","modified_gmt":"2026-07-08T02:44:08","slug":"escape-del-purgatorio-de-los-pilotos","status":"publish","type":"ai-prod-chapter","link":"https:\/\/sinch.com\/es\/ai-production-paradox\/chapter\/escape-del-purgatorio-de-los-pilotos\/","title":{"rendered":"El purgatorio de los proyectos piloto ha terminado"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Lo que dice el mercado<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Hay una historia en la que todos creen en la AI empresarial: el purgatorio de los pilotos. La narrativa ha estado establecida durante a\u00f1os: la mayor batalla es llevar un piloto de AI hasta producci\u00f3n. En 2025, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai#\/\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey<\/a> inform\u00f3 que dos tercios de las organizaciones segu\u00edan en fases de piloto o experimentaci\u00f3n, y <a href=\"https:\/\/www.gartner.com\/en\/articles\/genai-project-failure\" target=\"_blank\" rel=\"noopener noreferrer\">Gartner<\/a> <b>ha descubierto que al menos el 50% de los proyectos de AI generativa se abandonan tras la prueba de concepto.\u00a0<\/b><\/p><p class=\"mb-0\">Adem\u00e1s, a la mayor\u00eda le ha costado obtener valor de sus inversiones en AI. <a href=\"https:\/\/www.bcg.com\/publications\/2025\/are-you-generating-value-from-ai-the-widening-gap\" target=\"_blank\" rel=\"noopener noreferrer\">BCG<\/a> descubri\u00f3 que el 60% a\u00fan no hab\u00eda mostrado ning\u00fan valor material. Y solo el 15% de los tomadores de decisiones de AI informan de un aumento del EBITDA seg\u00fan <a href=\"https:\/\/reprint.forrester.com\/reports\/predictions-2026-artificial-intelligence-aa3fd9de\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Forrester<\/a>, que predice que las empresas retrasar\u00e1n el 25% del gasto planificado en AI hasta 2027. <\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">2\/3<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de las organizaciones siguen en fases de piloto o experimentaci\u00f3n. (McKinsey, 2025)<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">50\u00a0%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de los proyectos de Gen AI ser\u00e1n abandonados tras la prueba de concepto. (Gartner, 2026)<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">60 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de las organizaciones a\u00fan no han demostrado un valor material por sus inversiones en AI. (BCG, 2025)<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">15%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de los responsables de decisiones de AI informan de un aumento del EBITDA gracias a la AI, pero la mayor\u00eda todav\u00eda no lo hace. (Forrester, 2026)<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189674667\/597c4b07d6\" class=\"lazy-video-link\" data-lazy-video=\"1189674667?h=597c4b07d6\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"es\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156640898-2d38269ea4c9cc8ca2e1488b1e4d4f60b765fe38c65ff99647227689571fa591-d_1280?region=us\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156640898-2d38269ea4c9cc8ca2e1488b1e4d4f60b765fe38c65ff99647227689571fa591-d_1280?region=us\" alt=\"The AI Paradox - Daniel Morris 1\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189674667\/597c4b07d6#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156640898-2d38269ea4c9cc8ca2e1488b1e4d4f60b765fe38c65ff99647227689571fa591-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189674667?h=597c4b07d6\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189674667\/597c4b07d6\",\n    \"name\": \"The AI Paradox - Daniel Morris 1\",\n    \"uploadDate\": \"2026-05-06T05:08:18+00:00\",\n    \"duration\": \"P0DT0H0M35S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">La comunicaci\u00f3n con el cliente ha dejado atr\u00e1s la fase de prueba piloto<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fsinch.com.mcas.ms%2Fblog%2Fcustomer-communications-predictions%2F%3FMcasTsid%3D15600&amp;McasCSRF=0af294189e7781ec24f7e5562fd0b8434e980f7ddca3c6a68127c7539a8a7e37\" target=\"_blank\" rel=\"noreferrer noopener\">Pero en la comunicaci\u00f3n con los clientes por AI, esa historia ya no es cierta.<\/a> Los datos de 2527 responsables de la toma de decisiones de grandes empresas en diez pa\u00edses y seis sectores diferentes muestran que la mayor\u00eda de las empresas est\u00e1n pasando sus pruebas piloto de IA a producci\u00f3n. <\/p><p>Nuestra investigaci\u00f3n muestra que <b>el 62% de las organizaciones ya tienen agentes de AI activos en los canales del cliente<\/b>, y el 88% estar\u00e1 en producci\u00f3n en 12 meses. Eso significa que casi nueve de cada diez empresas estar\u00e1n implementando activamente agentes de IA a finales de 2026. <\/p><p class=\"mb-0\">Y, a pesar de lo que muchos pensar\u00edan, las organizaciones m\u00e1s avanzadas tecnol\u00f3gicamente no est\u00e1n significativamente adelantadas en lo que respecta a las comunicaciones por AI. El 69% de las organizaciones tecnol\u00f3gicas est\u00e1n en producci\u00f3n, frente al 61% de las organizaciones no tecnol\u00f3gicas. Eso es un avance, pero no es una ventaja generacional.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYzU3Mzg2ZTMxMmY5OWE3NWY2ODNlMjMyYTgxNWVhYmQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYzU3Mzg2ZTMxMmY5OWE3NWY2ODNlMjMyYTgxNWVhYmQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYzU3Mzg2ZTMxMmY5OWE3NWY2ODNlMjMyYTgxNWVhYmQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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incluyen la asistencia al cliente, la verificaci\u00f3n de identidad y la prevenci\u00f3n del fraude. <\/p><p>El mix de canales tambi\u00e9n es s\u00f3lido. Cuando se les pregunt\u00f3 qu\u00e9 canales planean integrar con agentes de AI, los encuestados mencionaron principalmente el chatbot web (64%), el <a href=\"https:\/\/www.mailgun.com\/email-impact-report\/chapter\/ai-and-the-future-of-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">email<\/a> (63%), las redes sociales (51%), WhatsApp (49%) y los SMS\/MMS (49%). <a href=\"https:\/\/sinch.com\/blog\/divide-voice-communication-modernization\/\" target=\"_blank\" rel=\"noopener noreferrer\">La voz y las respuestas interactivas de voz<\/a> se sit\u00faan en un 42%, pero <a href=\"https:\/\/sinch.com\/es\/blog\/comunicaciones-clientes-predicciones\/\" target=\"_blank\" rel=\"noopener noreferrer\">la AI ha movido la voz del atraso a la prioridad.<\/a> El 67% de las empresas ahora la califica como igual o m\u00e1s importante que el texto y la mensajer\u00eda, y el 41% ve la gesti\u00f3n de llamadas totalmente aut\u00f3noma como la mayor oportunidad de la voz.\u00a0<\/p><p class=\"mb-0\"><small>La investigaci\u00f3n de Sinch (2026) muestra que el chatbot web (64%), el email (63%) y las redes sociales (51%) son los canales principales para integrar agentes de AI.<\/small><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNTI4MmQzZTVlZDU0Y2RjZDhmMzY0YTM4ZDFmMzFkNjM\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNTI4MmQzZTVlZDU0Y2RjZDhmMzY0YTM4ZDFmMzFkNjM() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNTI4MmQzZTVlZDU0Y2RjZDhmMzY0YTM4ZDFmMzFkNjM\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Qu\u00e9 intentan lograr las organizaciones<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Dado que casi la mitad de las empresas ejecutan la AI en cuatro o m\u00e1s canales simult\u00e1neamente, lo que intentan lograr con todo esto es importante. La investigaci\u00f3n de Sinch (2026) muestra que, para el 36% de los encuestados, <b>el objetivo principal que impulsa las decisiones de inversi\u00f3n es mejorar la satisfacci\u00f3n y la fidelidad del cliente<\/b>. El crecimiento de los ingresos ocupa el segundo lugar con un 24%. La reducci\u00f3n de costes es la tercera con un 16%.\u00a0<\/p><p>Lo que resulta interesante es que las organizaciones que invierten m\u00e1s agresivamente no est\u00e1n intentando recortar personal. <a href=\"https:\/\/sinch.com\/blog\/conversation-volume-conversation-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Est\u00e1n compitiendo en la experiencia del cliente<\/a> y tratando de ganarse algo m\u00e1s dif\u00edcil de medir que la eficiencia o el coste: <b>la confianza del cliente. <\/b><\/p><p><\/p><p class=\"mb-0\"><small>La investigaci\u00f3n de Sinch (2026) revela que los principales objetivos que impulsan las decisiones de inversi\u00f3n en AI son mejorar la satisfacci\u00f3n del cliente (36%), el crecimiento de los ingresos (24%) y la reducci\u00f3n de costes (16%).<\/small>\u00a0<b><\/b><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189674370\/8ba48da217\" class=\"lazy-video-link\" data-lazy-video=\"1189674370?h=8ba48da217\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"es\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156640142-377a72c6914335b81c0d59e6ea71224089b4ec84fb1b18db1d9c64fe753963b0-d_1280?region=us\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156640142-377a72c6914335b81c0d59e6ea71224089b4ec84fb1b18db1d9c64fe753963b0-d_1280?region=us\" alt=\"The AI Paradox - Robert Gerstmann 1\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189674370\/8ba48da217#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156640142-377a72c6914335b81c0d59e6ea71224089b4ec84fb1b18db1d9c64fe753963b0-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189674370?h=8ba48da217\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189674370\/8ba48da217\",\n    \"name\": \"The AI Paradox - Robert Gerstmann 1\",\n    \"uploadDate\": \"2026-05-06T05:07:12+00:00\",\n    \"duration\": \"P0DT0H0M43S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">El caso de la inversi\u00f3n est\u00e1 resuelto<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><a href=\"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/informacion-estrategica-sectores\/\" target=\"_blank\" rel=\"noopener noreferrer\">La falta de inversi\u00f3n ya no es un problema en la comunicaci\u00f3n con los clientes por AI:<\/a>\u00a0<b>el 98% aumentar\u00e1 su gasto en 2026<\/b>, y solo el 0,3% planea recortar. Es m\u00e1s, solo el 7% de los encuestados cit\u00f3 las limitaciones presupuestarias como su principal barrera para impulsar el impacto comercial a trav\u00e9s de la comunicaci\u00f3n con los clientes basada en agentes.\u00a0<\/p><p class=\"mb-0\">Y el caso del ROI tambi\u00e9n es real. Entre los l\u00edderes que ya est\u00e1n en producci\u00f3n, <b>casi el 60% estima que las ganancias de eficiencia operativa<\/b> y las mejoras en la satisfacci\u00f3n del cliente superar\u00e1n el 25% en un plazo de dos a\u00f1os, y se prev\u00e9n ganancias similares en ingresos y reducci\u00f3n de costes.  <\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">LA VISI\u00d3N REGIONAL:<\/p><h3 class=\"h4 mb-0\">Los pa\u00edses est\u00e1n ordenando la inversi\u00f3n y la implementaci\u00f3n de forma diferente<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>El purgatorio de los pilotos ha terminado a nivel mundial, pero la salida no es uniforme. Las tasas de implementaci\u00f3n var\u00edan del 55% en EMEA al 67% en APAC, y las brechas a nivel de pa\u00eds son m\u00e1s amplias. Brasil lidera con un 76%, 14 puntos por encima de la media global. Alemania tiene la tasa de implementaci\u00f3n de AI m\u00e1s baja con un 46%, 16 puntos por debajo de esta.  <\/p><p class=\"mb-0\">Sin embargo, la historia m\u00e1s interesante es c\u00f3mo los diferentes pa\u00edses est\u00e1n ordenando la inversi\u00f3n y la implementaci\u00f3n. Algunos mercados todav\u00eda est\u00e1n trabajando para alcanzar sus ambiciones de AI. Otros est\u00e1n m\u00e1s avanzados de lo que sugieren las cifras globales.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/laptop-rocket.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <b>India<\/b> y <b>Brasil<\/b> son los pa\u00edses donde la ambici\u00f3n y la acci\u00f3n encajan mejor. Ambos informan de altas tasas de implementaci\u00f3n (68% y 76%) y ocupan el primer y tercer lugar a nivel mundial en cuanto al plan de aumentar la inversi\u00f3n en un 25% o m\u00e1s.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/line-chart-up.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <b>Alemania<\/b> tiene los planes de inversi\u00f3n en AI m\u00e1s agresivos de Europa (el 53% planea aumentar la inversi\u00f3n en un 25% o m\u00e1s), pero su tasa de implementaci\u00f3n (46%) est\u00e1 16 puntos por debajo de la media mundial.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/box.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    En <b>Singapur<\/b>, la implementaci\u00f3n est\u00e1 muy por delante de la intenci\u00f3n de inversi\u00f3n. El 72% tiene un agente de comunicaci\u00f3n con los clientes por AI activo, pero solo el 40% planea aumentar la inversi\u00f3n en un 25% o m\u00e1s en 2026.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-exclamation.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <b>Canad\u00e1<\/b> muestra la mayor precauci\u00f3n. El 49% tiene agentes de AI en producci\u00f3n y solo el 42% planea aumentar la inversi\u00f3n en un 25% o m\u00e1s en 2026, frente al 67% de implementaci\u00f3n y el 61% de intenci\u00f3n de inversi\u00f3n en Estados Unidos.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Bento-AI-Scale-Phase.png\" class=\"img-fluid\" alt=\"Image for Qu\u00e9 hacer con esto\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Bento-AI-Scale-Phase.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Bento-AI-Scale-Phase-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Bento-AI-Scale-Phase-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/04\/SI-Bento-AI-Scale-Phase-768x504.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Qu\u00e9 hacer con esto<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>El 62% de las organizaciones tienen un agente de comunicaci\u00f3n con los clientes por AI activo. El 88% tendr\u00e1 uno para finales de 2026.<\/b><\/p><p>Llegar a la producci\u00f3n fue dif\u00edcil, y la mayor\u00eda de las empresas lo han logrado. Pero los datos sugieren que escapar del purgatorio de los pilotos no fue la parte m\u00e1s dif\u00edcil.<\/p><p>Las organizaciones que toman la delantera ya no est\u00e1n debatiendo los plazos de producci\u00f3n o los casos de inversi\u00f3n. Han implementado, est\u00e1n escalando&#8230; y lo que han encontrado en el otro lado no es lo que el mercado esperaba.<\/p><p class=\"mb-0\">La comunicaci\u00f3n con los clientes por AI finalmente ha salido de la etapa piloto. Pero lo que sucede despu\u00e9s de que las empresas lo lancen con \u00e9xito cambia radicalmente la pregunta que cada l\u00edder de comunicaciones de AI deber\u00eda hacerse ahora mismo.  <\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":184699,"template":"","meta":{"_acf_changed":true},"class_list":["post-194218","ai-prod-chapter","type-ai-prod-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De la fase piloto a la producci\u00f3n en la comunicaci\u00f3n con los clientes por AI - Sinch<\/title>\n<meta name=\"description\" content=\"Las empresas han ido m\u00e1s all\u00e1 de los pilotos de AI en la comunicaci\u00f3n con los clientes. 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