{"id":161391,"date":"2025-06-16T09:28:00","date_gmt":"2025-06-16T09:28:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161391"},"modified":"2026-02-02T03:32:12","modified_gmt":"2026-02-02T03:32:12","slug":"verbunden","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/de\/der-stand-der-kundenkommunikation\/kapitel\/verbunden\/","title":{"rendered":"Gestalten Sie jeden Kontaktpunkt ansprechend"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Ansprechende Kundenerlebnisse \u00fcber alle Kommunikationskan\u00e4le hinweg<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p class=\"mb-0\">Die digitale Kundenkommunikation ist f\u00fcr ein ansprechendes Erlebnis unerl\u00e4sslich. Aber Aufmerksamkeit wird nicht geschenkt \u2013 man muss sie sich verdienen. Marketing mit Wirkung: Sinch-Experten verraten, wie Ihre Kampagnen nicht \u00fcbersehen werden.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\" class=\"lazy-video-link\" data-lazy-video=\"vfIbJb0Vd6w\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 1: Engaged\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/vfIbJb0Vd6w\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\",\n    \"name\": \"The state of customer communications - Pillar 1: Engaged\",\n    \"description\": \"If it feels like customers and prospects are ignoring your messages, you\\u2019re not alone. But you\\u2019re not powerless either. The key is understanding why you\\u2019re getting ignored and what encourages interaction. In this video, we break down the first pillar of customer communication: keeping people engaged.\\n\\nDiscover an emerging mobile messaging protocol that can help your marketing campaigns stand out from the noise while increasing consumer trust. Get some details on RCS messages and find out why many people prefer them to other options.\\n\\nGet more in Chapter 2 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/44xPyHC\\n\\n\\ud83c\\udfa5 This is the third video in our series covering highlights from the full report. 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Ein gutes Beispiel hierf\u00fcr sind L\u00e4nder, in denen Over-the-Top<a href=\"https:\/\/sinch.com\/glossary\/ott-meaning\/\" target=\"_blank\" rel=\"noopener noreferrer\">(OTT<\/a>)-Messaging-Kan\u00e4le wie WhatsApp beliebt sind.<\/p><p>Wir haben die Ergebnisse der vorherigen Frage gefiltert, um nur Umfrageteilnehmer aus L\u00e4ndern einzuschlie\u00dfen, die als &#8222;Kernregionen&#8220; f\u00fcr WhatsApp-Nutzer gelten:<\/p><p class=\"mb-0\">\u2022 Indien<br><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Brasilien<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Vereinigtes K\u00f6nigreich<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Deutschland<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Mexiko<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Singapur<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Spanien<\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648.5\" height=\"431.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global.png\" alt=\"Image for \">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>Fast 30 % dieser Befragten w\u00e4hlten &#8222;Andere Messaging-Apps&#8220; als bevorzugte Option f\u00fcr Werbeaktionen.<\/b>  Im Vergleich dazu sind es nur etwas mehr als 3 % der US-Verbraucher in unserer Umfrage. Aber bedenken Sie, dass die <a href=\"https:\/\/sinch.com\/blog\/whatsapp-in-the-us-potential\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nutzung von WhatsApp in den Vereinigten Staaten<\/a> zunimmt.<\/p><p class=\"mb-0\">In unserem kostenlosen Leitfaden erfahren Sie mehr dar\u00fcber, wie Sie <a href=\"https:\/\/sinch.com\/resources\/global-communication-channel-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">sich global vernetzen und lokal kommunizieren<\/a> k\u00f6nnen.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">der Verbraucher der Generation Z w\u00fcnschen sich Werbetextnachrichten.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">28%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">der Millennials und der Generation Z w\u00fcnschen sich Werbeaktionen auf Messaging-Apps wie WhatsApp.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">5.5%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">der Babyboomer wollen telefonieren &#8211; der niedrigste Wert aller Generationen.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">80%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">der Babyboomer w\u00fcnschen sich Werbe-E-Mails \u2013 der h\u00f6chste Wert aller Generationen.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Verschiedene Kan\u00e4le f\u00fcr verschiedene Generationen<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Auch das Alter Ihrer Zielgruppe kann f\u00fcr eine wirksame Marketingkommunikationsstrategie entscheidend sein.<\/p><p>Die Generation Z, die &#8222;Digital Natives&#8220;, w\u00e4hlten am ehesten SMS (41 %). Gen Z und Millennials w\u00e4hlten jedoch mit gleicher Wahrscheinlichkeit andere Messaging-Kan\u00e4le wie WhatsApp oder Messenger (28 %).<\/p><p>Stellen Sie einfach keine Vermutungen an. 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chartInit_block_YmxvY2tfMzdiMzIxMTE1M2Q3ZjMxOThmOWUyZWE1MjkyZDBhYTA(chartID_block_YmxvY2tfMzdiMzIxMTE1M2Q3ZjMxOThmOWUyZWE1MjkyZDBhYTA);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Problempunkte bei Werbebotschaften<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Klar ist: Mit 41\u202f% sind h\u00e4ufige oder \u00fcberm\u00e4\u00dfige Marketingnachrichten der gr\u00f6\u00dfte Frustfaktor f\u00fcr Verbraucher. Aber das ist nicht die einzige M\u00f6glichkeit, wie Sie Ihre Kunden mit Werbebotschaften ver\u00e4rgern k\u00f6nnen.<\/p><p>Etwa ein Drittel oder mehr nannten auch unerw\u00fcnschte und irrelevante Nachrichten als Werbeprobleme. Mehr als ein Viertel hat Probleme mit irref\u00fchrenden und sich wiederholenden Angeboten. Die Botschaft an die Marken ist klar&#8230;<\/p><p class=\"mb-0\"><b>Wenn Sie wollen, dass Verbraucher mit Ihnen interagieren, d\u00fcrfen Sie diese nicht bel\u00e4stigen<\/b>. Seien Sie respektvoll und hilfsbereit, und schaffen Sie mit Ihrem Marketing einen Mehrwert.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">58%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Kostenlose Versandangebote<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">51%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Aktionen zur Preissenkung<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">43%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Treue-\/Belohnungspunkte<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Rabatt-Codes<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Kaufe eins und erhalte eins gratis<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">40%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Prozentualer Nachlass<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Welche Arten von Werbeaktionen begeistern die Verbraucher?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>In unserer Umfrage wurden die Verbraucher gebeten, zu bewerten, wie interessant sie eine Reihe typischer Werbeangebote finden. Ist der Erhalt eines Gutscheincodes attraktiver als ein BOGO-Angebot (buy one get one free)? Schlussendlich war es ein Unentschieden.<\/p><p>Wir haben die sechs Arten von Werbeaktionen hervorgehoben, die laut der Sinch-Verbraucherforschung als &amp;quot;<b>sehr interessant<\/b>&amp;quot; angesehen werden.<\/p><p class=\"mb-0\">Kostenlose Geschenke beim Kauf und exklusiver Zugang zu neuen Produkten und Funktionen wurden als deutlich uninteressanter eingestuft als kostenloser Versand und Preisnachl\u00e4sse.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Was macht Mobile Messaging-Promotions so attraktiv?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>W\u00e4hrend Mobile Messaging traditionell f\u00fcr Gespr\u00e4che mit Familie und Freunden genutzt wurde, hat es sich als sehr n\u00fctzlich f\u00fcr Informationsnachrichten von Unternehmen erwiesen.  <b>Immer mehr Marken setzen auf SMS, um ihren Kunden personalisierte, relevante und zeitnahe Werbebotschaften zukommen zu lassen.  <\/b><\/p><p class=\"mb-0\">Unsere Umfrage hat ergeben, dass die Verbraucher diese vier Faktoren als die besten M\u00f6glichkeiten ansehen, um mit <a href=\"https:\/\/sinch.com\/blog\/promotional-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">Werbetexten<\/a> einen Mehrwert zu schaffen:<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-bell.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    36 % geben an, dass sie <b>Echtzeit-Updates<\/b> zu Preis und Verf\u00fcgbarkeit w\u00fcnschen.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    27 % m\u00f6chten <b>relevante Produktempfehlungen<\/b> per Textnachricht erhalten.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-text.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    24 % m\u00f6chten die <b>M\u00f6glichkeit haben, Fragen<\/b> zu Werbeaktionen zu stellen, die sie in einer Textnachricht oder Messaging-App erhalten.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-basket.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                       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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Erwartungen an die Personalisierung<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Der vielleicht effektivste Weg, eine Werbeaktion relevanter und ansprechender zu gestalten, ist die Personalisierung. Separate <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noopener noreferrer\">Untersuchungen von McKinsey &amp;amp; Co.<\/a> ergaben, dass mehr als 70 % der Verbraucher eine Personalisierung von Marken erwarten.<\/p><p>Aber die Verbraucher erwarten auch mehr als nur ihren Namen in der Betreffzeile einer Textnachricht oder E-Mail. Sie wollen ein wirklich individuelles Werbeerlebnis.<\/p><p>Deshalb <b>erwarten mehr als 42 %, dass Werbeaktionen auf ihre Pr\u00e4ferenzen zugeschnitten sind<\/b>. Weitere 29 % erwarten, dass Marken die Kaufhistorie f\u00fcr relevantere Werbeaktionen nutzen.<\/p><p class=\"mb-0\">Bedenken Sie, dass fast 25 % der Verbraucher angeben, dass sie es vorziehen w\u00fcrden, keine personalisierten Marketing-Nachrichten zu erhalten.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-9e4678a69a124f9f3560af723389de36\">\r\n            \u201eLetztendlich wollen Sie sicherstellen, dass Sie Ihren Kunden ein sehr pers\u00f6nliches Erlebnis bieten und in der Lage sind, diese Nachfrage auf allen digitalen Kommunikationskan\u00e4len, die Sie nutzen, umzusetzen. Einzelh\u00e4ndler sollten zum Beispiel in Erw\u00e4gung ziehen, personalisierte Erlebnisse mit RCS zu entwickeln. Ich denke, was sich am meisten auswirkt, ist, dass wir sehen, dass die Konversionsraten mit RCS for Business enorm gestiegen sind.\u201c        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Portrait-Jonathan-Bean.png\" alt=\"Foto von Jonathan Bean\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-9e4678a69a124f9f3560af723389de36\">\r\n                        Jonathan Bean                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">CMO, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNmVmZDU2ZDRkOWUxNmYwYzhhNmM2NmFjZmMzYTNhYzg\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNmVmZDU2ZDRkOWUxNmYwYzhhNmM2NmFjZmMzYTNhYzg() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNmVmZDU2ZDRkOWUxNmYwYzhhNmM2NmFjZmMzYTNhYzg\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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ansehen<\/b>. Diese Mitteilungen sind von Natur aus pers\u00f6nlich, da sie sich direkt darauf beziehen, was der Kunde davon hat.<\/p><p>Viele Verbraucher w\u00e4hlten auch hilfreiche, auf ihre Bed\u00fcrfnisse zugeschnittene Inhalte (28 %), Kaufempfehlungen auf der Grundlage ihrer Pr\u00e4ferenzen (24 %) und personalisierte Produktberatung (23 %).<\/p><p class=\"mb-0\">Und das Ergebnis? Bei ansprechenden Nachrichten geht es um viel mehr als nur darum, den Namen eines Kunden einzuf\u00fcgen.  <b>Personalisierung ist wertvoll, wenn sie einen Zweck hat.<\/b><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                                                            <p class=\"text-uppercase section-caption\">Verbunden<\/p>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Praxisbeispiele f\u00fcr Mobile Messaging<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>Wenn eine Marketingnachricht im Posteingang eines Kunden ankommt, welche Art von Kommunikation findet er dann wahrscheinlich am interessantesten? Wir haben die Umfrageteilnehmer gebeten, zwischen drei verschiedenen Texten f\u00fcr abgebrochene Einkaufswagen zu w\u00e4hlen:<br><br>1. Ein einfacher SMS-Text<br>2. Eine MMS-Nachricht mit einem Produktbild<br>3. Eine RCS-Botschaft mit Branding, Bildmaterial und Interaktivit\u00e4t<\/p><p class=\"mb-0\">Die RCS-Warenkorbabbruchnachricht mit Call-to-Action-Buttons und Branding war der Gewinner: <b>54 % der Verbraucher<\/b> w\u00e4hlten sie als die Nachricht, die sie am ansprechendsten fanden. Die M\u00f6glichkeit, Eink\u00e4ufe innerhalb der nativen Messaging-Anwendung eines Kunden zu t\u00e4tigen (oder abzuschlie\u00dfen), ist <a href=\"https:\/\/sinch.com\/fr\/blog\/messagerie-rcs-30-statistiques-a-connaitre-en-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">nur eine von vielen M\u00f6glichkeiten, wie<\/a> RCS die digitale Kundenkommunikation ver\u00e4ndern wird.&nbsp;<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Handsets-SMS-MMS-RCS-Engaged.png\" alt=\"Image for Praxisbeispiele f\u00fcr Mobile Messaging\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMWZiOTc4NjYzMmE5ODJiNTQwN2U3Mzg1NTU4M2IyOGQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMWZiOTc4NjYzMmE5ODJiNTQwN2U3Mzg1NTU4M2IyOGQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMWZiOTc4NjYzMmE5ODJiNTQwN2U3Mzg1NTU4M2IyOGQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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chartInit_block_YmxvY2tfMWZiOTc4NjYzMmE5ODJiNTQwN2U3Mzg1NTU4M2IyOGQ(chartID_block_YmxvY2tfMWZiOTc4NjYzMmE5ODJiNTQwN2U3Mzg1NTU4M2IyOGQ);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Kundenbindung im Einzelhandel<\/p><h3 class=\"h3 mb-0\">Die Macht, den richtigen Kanal zu w\u00e4hlen<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Die Untersuchungen von Sinch zeigen, dass die Verbraucher die M\u00f6glichkeit haben wollen, ihren bevorzugten Kommunikationskanal zu w\u00e4hlen, wenn sie sich f\u00fcr den Erhalt von Werbebotschaften von Einzelh\u00e4ndlern entscheiden.<\/p><p>Zus\u00e4tzlich zu den fast 58 %, die den besten Kanal f\u00fcr die Verkaufsf\u00f6rderung im Einzelhandel w\u00e4hlen wollen, <b>w\u00fcnscht sich jeder zehnte Verbraucher auch die M\u00f6glichkeit, mehr als einen Kanal w\u00e4hlen zu k\u00f6nnen.<\/b><\/p><p>Die erfolgreichsten Marken wissen, dass die \u00dcbermittlung von Marketingbotschaften \u00fcber die bevorzugten Kan\u00e4le ihrer Kunden die Wahrscheinlichkeit, dass sie sich mit dem, was Sie senden, auseinandersetzen, deutlich erh\u00f6ht.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div 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Sehr hilfreich.`,\r\n                                                    y: 17,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Ja. Einigerma\u00dfen hilfreich.`,\r\n                                                    y: 26,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Vielleicht. Wenn die Empfehlungen sinnvoll sind.`,\r\n                                                    y: 29,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Nein. 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Weitere 29 % sind der Meinung, dass dies hilfreich w\u00e4re, solange die Empfehlungen sinnvoll sind.<\/p><p class=\"mb-0\">Alles in allem sind das mehr als 70 %, die bereit sind, mit einem f\u00fcr den Einzelhandel entwickelten KI-Einkaufsassistenten zu interagieren.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNmU2ZDZkMzlmNTIzNzg3NzJiZmI4YzRlZDdkOTA4ZTA\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNmU2ZDZkMzlmNTIzNzg3NzJiZmI4YzRlZDdkOTA4ZTA() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNmU2ZDZkMzlmNTIzNzg3NzJiZmI4YzRlZDdkOTA4ZTA\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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class=\"content-body mb-0 mt-3 mt-lg-4\"><p>W\u00e4hrend 35 % sich mit einem KI-Chatbot eines Gesundheitsdienstleisters wohlf\u00fchlen w\u00fcrden, f\u00fchlen sich 40 % nicht wohl und 25 % sind sich unsicher.<\/p><p>Unsere Studie ergab, dass dies die Hauptgr\u00fcnde sind, warum die Menschen z\u00f6gern, sich mit KI im Gesundheitswesen zu besch\u00e4ftigen:<\/p><p class=\"mb-0\">1. Vertraut nicht auf die Genauigkeit (64 %)<br>2. F\u00fchlt sich zu unpers\u00f6nlich an (43 %)<br>3. Besorgt um die Privatsph\u00e4re (40 %)<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYThmZDU1ZmJiNTRjZGMwZTdkYjNmOTFiMTQ1MmRmZGQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYThmZDU1ZmJiNTRjZGMwZTdkYjNmOTFiMTQ1MmRmZGQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYThmZDU1ZmJiNTRjZGMwZTdkYjNmOTFiMTQ1MmRmZGQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Kundenbindung im Gesundheitswesen<\/p><h3 class=\"h3 mb-0\">Personalisierte Beratung<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Unternehmen des Gesundheitswesens m\u00fcssen ihre Patienten und Kunden auch zwischen den Terminen mit \u00c4rzten und Spezialisten bei der Stange halten.<\/p><p>Fast die H\u00e4lfte der Verbraucher erwartet, dass diese Mitteilungen auf ihre eigene Situation und ihre Gesundheitsbed\u00fcrfnisse zugeschnitten sind.  <\/p><p>Rund ein Drittel der Befragten gab an, dass sie nur dann eine pers\u00f6nliche Beratung \u00fcber die Kommunikation im Gesundheitswesen w\u00fcnschen, wenn dies ausdr\u00fccklich gew\u00fcnscht wird.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Inhalt des E-Mail-Newsletters<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">32%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">In-App-Nachrichten<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">23%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Schnelle Tipps \u00fcber Text- oder Messaging-Apps<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">18%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Webinare und\/oder interaktive Quizspiele<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Kundenbindung bei Finanzdienstleistungen<\/p><h3 class=\"h3 mb-0\">Ratschl\u00e4ge erteilen<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Genau wie im Gesundheitswesen <b>w\u00fcnscht sich fast die H\u00e4lfte der Verbraucher, dass Finanzdienstleister personalisierte Kommunikation<\/b> auf der Grundlage ihrer Situation und ihrer Bed\u00fcrfnisse anbieten. Aber wie kann man am besten mit den Kunden in Kontakt treten und ihnen diese Beratung anbieten?<\/p><p>Laut unserer Umfrage w\u00fcnschen sich 41 % der Menschen Beratung durch Inhalte in E-Mail-Newslettern. Rund ein Drittel w\u00fcnscht sich jedoch In-App-Nachrichten, und 23 % w\u00fcrden sich f\u00fcr Kurztipps entscheiden, die per SMS oder \u00fcber eine andere Nachrichtenanwendung \u00fcbermittelt werden.<\/p><p class=\"mb-0\">Fast 18 % sind an Webinaren oder interaktiven Quizzen interessiert, die ihnen helfen, sich \u00fcber pers\u00f6nliche Finanzen zu informieren.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\" class=\"lazy-video-link\" data-lazy-video=\"wZULSog5JLI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" alt=\"Learn how Courir achieved 137% ROI with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/wZULSog5JLI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\",\n    \"name\": \"Learn how Courir achieved 137% ROI with RCS\",\n    \"description\": \"Courir is one of Europe's leading footwear retailers with over 350 stores. For more than eight years, they have been working with Sinch to drive sales through innovative mobile messaging. Their latest experiment? RCS.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/courir-steps-up-sales-with-innovative-messaging\/\\n\\nCourir leveraged Rich Communication Services (RCS) messaging to boost back-to-school sales, achieving a 137% return on investment. Their RCS campaign, implemented with the help of Sinch, significantly improved click-through rates and website traffic compared to previous years. The campaign\\u2019s success is attributed to a personalized customer experience, a strong call to action, and a collaborative partnership with Sinch.\\n\\nHighlights:\\n- 137% ROI: Courir achieved a remarkable 137% return on investment from their RCS back-to-school campaign.\\n- 74% Read Rate: The RCS messages boasted a high 74% read rate, demonstrating strong engagement.\\n- 8x Higher Redirects: The campaign generated eight times more website redirects than previous years\\u2019 efforts.\\n- Collaborative Partnership: Courir highlights the value of their collaborative relationship with Sinch for campaign optimization.\\nFuture Growth: Courir anticipates further growth with RCS expansion to iOS devices with iOS 18.1.\\n\\n#RCS\",\n    \"uploadDate\": \"2024-11-26T21:39:00+00:00\",\n    \"duration\": \"PT3M51S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Kundenbericht<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Interaktion mit Schuhk\u00e4ufern durch RCS-Kampagnen<\/h2>\r\n\r\n                        <p>Der europ\u00e4ische Schuheinzelh\u00e4ndler Courir hat alle m\u00f6glichen Arten von mobilen Marketingkampagnen getestet. Sie haben einige ihrer besten Ergebnisse mit RCS erzielt.<\/p><p class=\"mb-0\">Schauen Sie sich das Video an, um zu sehen, wie sich die digitale Kommunikationsstrategie dieser Marke von einer einfachen SMS zu einer viel umfassenderen Erfahrung entwickelt hat. Die Umwandlung der Werbetextnachricht f\u00fchrte zu einem <b>ROI von 137 %<\/b> dank einer ansprechenderen Erfahrung.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Sind Sie bereit, die Herausforderungen der Kommunikation zu meistern und die Chancen zu nutzen?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-user.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Personalisierte Nachrichten                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <a href=\"https:\/\/sinch.com\/de\/engage\/\" target=\"_blank\">Sinch Engage<\/a> macht es einfach, Multichannel-Messaging-Kampagnen zu erstellen, die nicht ignoriert werden k\u00f6nnen.<br><br \/>\r\nErweitern Sie Ihr technisches Angebot durch native Messaging-Integrationen mit Software wie Salesforce, HubSpot und Shopify.<br><br \/>\r\nSinch Engage unterst\u00fctzt Marketing, Vertrieb, Support und sogar die interne Kommunikation.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/engage\/\" class=\"btn-arrow fs-sm \" title=\"Personalisierte Nachrichten\" target=\"_blank\">Jetzt loslegen<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                E-Mail-Marketing                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Ben\u00f6tigen Sie einen E-Mail-Dienstleister (ESP), der einen ansprechenden Posteingang bietet?<br><br \/>\r\n<a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\">Sinch Mailjet<\/a> hilft Absendern, sch\u00f6ne E-Mail-Kampagnen zu erstellen. Au\u00dferdem verf\u00fcgt es \u00fcber leistungsstarke Tools.<br><br \/>\r\nProfitieren Sie von Mailjets Brand Kit, einem KI-Assistenten, einfacher Personalisierung und vielem mehr.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailjet.com\/\" class=\"btn-arrow fs-sm \" title=\"E-Mail-Marketing\" target=\"_blank\">Jetzt loslegen<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                DIY-Kundeninteraktion                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    M\u00f6chten Sie Ihre eigene L\u00f6sung zur Einbindung von Kunden und Interessenten entwickeln?<br \/>\r\n<br \/>\r\nSinch&#8217;s <a href=\"https:\/\/sinch.com\/fr\/apis\/messages\/api-conversation\/\" target=\"_blank\">Conversation API<\/a> ist einfach zu integrieren, f\u00fcr mehrere Nachrichtenkan\u00e4le optimiert und erm\u00f6glicht eine Zwei-Wege-Kommunikation mit Kunden.<br \/>\r\nBauen Sie st\u00e4rkere Beziehungen und ein besseres mobiles Erlebnis auf.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/apis\/messaging\/conversation-api\/\" class=\"btn-arrow fs-sm \" title=\"DIY-Kundeninteraktion\" target=\"_blank\">Jetzt loslegen<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":159534,"template":"","meta":{"_acf_changed":true},"class_list":["post-161391","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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