{"id":213563,"date":"2026-10-21T13:10:21","date_gmt":"2026-10-21T13:10:21","guid":{"rendered":"https:\/\/sinch.com\/resources\/email-sms-bfcm-guide-2\/"},"modified":"2026-10-21T13:10:21","modified_gmt":"2026-10-21T13:10:21","slug":"email-sms-bfcm-guide","status":"publish","type":"resources","link":"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/","title":{"rendered":"E-Mail \u00d7 SMS: So gewinnen Sie 2026 die Weihnachtskundschaft f\u00fcr sich"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py glow glow-start glow-top bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">LEITFADEN<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                E-Mail \u00d7 SMS: So gewinnen Sie 2026 die Weihnachtskundschaft f\u00fcr sich                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\"> Am Black Friday und Cyber Monday geht es nicht darum, Ihrer Kundschaft mehr Nachrichten zu senden\u00a0\u2013 es geht darum, die richtigen zu senden. Erfahren Sie, wie Sie E-Mail und SMS dort gemeinsam nutzen, wo es am meisten darauf ankommt, wie Sie aus der Masse herausstechen und in der umsatzst\u00e4rksten Zeit des Jahres Ihre Verk\u00e4ufe ankurbeln.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/sinch-marketing-na.s3.us-east-1.amazonaws.com\/content\/SI_Guide_EmailxSMS_Your_way_to_win_over_holiday_shopper_2026.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >BFCM-Playbook 2026 herunterladen<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                <img decoding=\"async\" width=\"563\" height=\"563\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png\" class=\"skip-lazy img-fluid\" alt=\"Bild f\u00fcr E-Mail \u00d7 SMS: So gewinnen Sie 2026 die Weihnachtskundschaft f\u00fcr sich\" fetchpriority=\"high\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png 1126w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-1024x1024.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-768x769.png 768w\" \/>\r\n                            \r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-8e3a26baf3b8b26fe4ea9d90f53968f9\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Was Sie darin lernen werden<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">So gewinnen Sie Aufmerksamkeit im Posteingang, denn <b>die E-Mail ist mit 55 % nach wie vor der wichtigste Kanal f\u00fcr die Kundschaft im Weihnachtsgesch\u00e4ft<\/b>, doch der Wettbewerb um jeden Versand ist h\u00e4rter denn je.\u00a0<\/p><\/li><li><p class=\"mb-0\">Bew\u00e4hrte Methoden zur Nutzung von SMS und mobilem Messaging f\u00fcr sofortiges Engagement, mit <b>\u00d6ffnungsraten von \u00fcber 90 %<\/b> und <b>82 % der Kundschaft, die Textnachrichten innerhalb von f\u00fcnf Minuten liest.\u00a0<\/b><\/p><\/li><li><p class=\"mb-0\">So kombinieren Sie E-Mail und SMS f\u00fcr bis zu <b>6,6-mal mehr K\u00e4ufe pro Nutzer.<\/b><\/p><\/li><li><p class=\"mb-0\">So sch\u00fctzen Sie die Zustellbarkeit und wahren das Vertrauen der Kundschaft, wenn E-Mail- und Messaging-Volumen sprunghaft ansteigen.<\/p><\/li><li><p class=\"mb-0\">Praxisbeispiele von Marken, die RCS, WhatsApp und Omnichannel-Messaging nutzen, um sich von der Masse abzuheben.<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS.png\" class=\"img-fluid\" alt=\"Bild f\u00fcr Was Sie darin lernen werden\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS-768x504.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-9a101d6317b0058a76f94539f7227cbe\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Bereiten Sie Ihre BFCM-Strategie vor, bevor der Ansturm beginnt<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Im Jahr 2025 hat Sinch am Black Friday und Cyber Monday Milliarden von SMS und E-Mail-Nachrichten \u00fcbermittelt\u00a0\u2013 und wir erwarten, dass 2026 noch gr\u00f6\u00dfer wird. Dieser Leitfaden vereint aktuelle Erkenntnisse \u00fcber die Kundschaft mit bew\u00e4hrten Messaging-Strategien, damit Sie besser planen, Ihre Reichweite steigern und die gesch\u00e4ftigste Saison zur bisher erfolgreichsten machen k\u00f6nnen.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"400\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS.png\" class=\"img-fluid\" alt=\"Bild f\u00fcr Bereiten Sie Ihre BFCM-Strategie vor, bevor der Ansturm beginnt\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-300x185.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-1024x633.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-768x475.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-1208x748.png 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-784x486.png 784w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\"  class=\"section section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"position-relative overflow-hidden resources-cards-wrap\">\r\n            <div class=\"position-relative resources-cards\">\r\n                                    <div class=\"container\">\r\n                                                <div class=\"row align-items-start gx-md-7 gx-lg-3\">\r\n                            <div class=\"col-12 col-md col-lg-9\">\r\n                                <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                            <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Strategie in die Tat umsetzen<\/h2>\r\n                    <\/div>\r\n\r\n                                                                            <p class=\"content-body mb-0\">Bereit f\u00fcr mehr als nur den Leitfaden? Entdecken Sie weitere BFCM-Ressourcen von Sinch, die Ihnen dabei helfen, vernetzte Kundenerlebnisse \u00fcber jeden Kanal hinweg zu schaffen und Ihre BFCM-Vision in die Tat umzusetzen.<\/p>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                            <div class=\"col-12 col-md-auto col-lg-3 mt-6 mt-md-0 d-lg-none\">\r\n                                    <div class=\"d-flex justify-content-lg-end\">\r\n                                            <div class=\"d-flex gap-4\">\r\n        <button data-carousel-role=\"prev\" data-carousel-nav=\"block-c09114403a77ddf1f5e610893ddf6ac2\" class=\"btn btn-neutral btn-lg btn-icon\" aria-label=\"Vorherige Seite\">\r\n            <svg width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-left.svg\"><\/svg>\r\n        <\/button>\r\n        <button data-carousel-role=\"next\" data-carousel-nav=\"block-c09114403a77ddf1f5e610893ddf6ac2\" class=\"btn btn-neutral btn-lg btn-icon\" aria-label=\"N\u00e4chste Seite\">\r\n            <svg width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n        <\/button>\r\n    <\/div>\r\n                                        <\/div>\r\n                                <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                                <div class=\"w-100 mt-6 mt-md-7 mt-lg-9\">\r\n                    <div class=\"carousel\" data-carousel=\"block-c09114403a77ddf1f5e610893ddf6ac2\" data-carousel-active-index=\"0\" data-carousel-dragable=\"false\">\r\n                        <div class=\"container\">\r\n                            <div class=\"carousel__track carouselTrack\" data-transition=\"true\">\r\n                                <div class=\"row position-relative flex-nowrap\">\r\n                                    \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"0\">\r\n                                                                                                                    <a href=\"https:\/\/sinch.com\/de\/blog\/black-friday-marketing\/\" class=\"card-link text-decoration-none \" title=\"13 kreative Black-Friday-Marketingideen, die Ihren Umsatz ankurbeln\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"1400\" height=\"868\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1.jpg\" class=\"rounded-0\" alt=\"Bild f\u00fcr 13 kreative Black-Friday-Marketingideen, die Ihren Umsatz ankurbeln\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-300x186.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-1024x635.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-768x476.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-1208x748.jpg 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-784x486.jpg 784w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Einblicke<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                13 kreative Black-Friday-Marketingideen, die Ihren Umsatz ankurbeln                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/Megan-Libby.png\" width=\"40\" height=\"40\" alt=\"Foto von Megan Libby\">\r\n                                                                <span class=\"fs-xs\">Megan Libby<\/span>\r\n                            <\/address>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"1\">\r\n                                                                                                                    <a href=\"https:\/\/sinch.com\/de\/blog\/black-friday-sms\/\" class=\"card-link text-decoration-none \" title=\"Black-Friday-SMS-Marketing nutzen, um die Kundenbindung zu st\u00e4rken\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"1400\" height=\"868\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1.jpg\" class=\"rounded-0\" alt=\"Bild f\u00fcr Black-Friday-SMS-Marketing nutzen, um die Kundenbindung zu st\u00e4rken\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-300x186.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-1024x635.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-768x476.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-1208x748.jpg 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-784x486.jpg 784w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Einblicke<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Black-Friday-SMS-Marketing nutzen, um die Kundenbindung zu st\u00e4rken                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/Megan-Libby.png\" width=\"40\" height=\"40\" alt=\"Foto von Megan Libby\">\r\n                                                                <span class=\"fs-xs\">Megan Libby<\/span>\r\n                            <\/address>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"2\">\r\n                                                                                                                    <a href=\"https:\/\/sinch.com\/de\/blog\/omnichannel-strategie-bfcm\/\" class=\"card-link text-decoration-none \" title=\"So entwickeln Sie eine bessere, pers\u00f6nlichere Omnichannel-Strategie f\u00fcr BFCM 2026\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"2400\" height=\"1260\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header.png\" class=\"rounded-0\" alt=\"Bild f\u00fcr So entwickeln Sie eine bessere, pers\u00f6nlichere Omnichannel-Strategie f\u00fcr BFCM 2026\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header.png 2400w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-300x158.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-1024x538.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-768x403.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-1536x806.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-2048x1075.png 2048w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Einblicke<\/span>, <span class=\"text-capitalize\">Kampagnen<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                So entwickeln Sie eine bessere, pers\u00f6nlichere Omnichannel-Strategie f\u00fcr BFCM 2026                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/07\/SI-Portrait-Tara-Brownbill.jpg\" width=\"40\" height=\"40\" alt=\"Foto von Tara Brownbill\">\r\n                                                                <span class=\"fs-xs\">Tara Brownbill<\/span>\r\n                            <\/address>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                    \r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n    \r\n","protected":false},"author":18,"featured_media":213419,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resources_category":[597],"class_list":["post-213563","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-leitfaden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Mail \u00d7 SMS: So \u00fcberzeugen Sie die Kundschaft im Weihnachtsgesch\u00e4ft 2026 - Sinch<\/title>\n<meta name=\"description\" content=\"Der Schl\u00fcssel zu maximalen Ums\u00e4tzen im Weihnachtsgesch\u00e4ft 2026? Kombinieren Sie E-Mail und SMS, um die Kundschaft zu binden und zum Kauf zu bewegen. Wir zeigen Ihnen, wie das geht: Laden Sie noch heute den kostenlosen Leitfaden herunter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail \u00d7 SMS: So \u00fcberzeugen Sie die Kundschaft im Weihnachtsgesch\u00e4ft 2026 - Sinch\" \/>\n<meta property=\"og:description\" content=\"Der Schl\u00fcssel zu maximalen Ums\u00e4tzen im Weihnachtsgesch\u00e4ft 2026? Kombinieren Sie E-Mail und SMS, um die Kundschaft zu binden und zum Kauf zu bewegen. Wir zeigen Ihnen, wie das geht: Laden Sie noch heute den kostenlosen Leitfaden herunter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1126\" \/>\n\t<meta property=\"og:image:height\" content=\"1127\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/ressourcen\\\/email-sms-bfcm-guide\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/de\\\/ressourcen\\\/email-sms-bfcm-guide\\\/\",\"name\":\"E-Mail \u00d7 SMS: So \u00fcberzeugen Sie die Kundschaft im Weihnachtsgesch\u00e4ft 2026 - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/ressourcen\\\/email-sms-bfcm-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/ressourcen\\\/email-sms-bfcm-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/SI-Resources-Guide-BFCM-Email-SMS-2026.png\",\"datePublished\":\"2026-10-21T13:10:21+00:00\",\"description\":\"Der Schl\u00fcssel zu maximalen Ums\u00e4tzen im Weihnachtsgesch\u00e4ft 2026? Kombinieren Sie E-Mail und SMS, um die Kundschaft zu binden und zum Kauf zu bewegen. Wir zeigen Ihnen, wie das geht: Laden Sie noch heute den kostenlosen Leitfaden herunter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/ressourcen\\\/email-sms-bfcm-guide\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/de\\\/ressourcen\\\/email-sms-bfcm-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/ressourcen\\\/email-sms-bfcm-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/SI-Resources-Guide-BFCM-Email-SMS-2026.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/SI-Resources-Guide-BFCM-Email-SMS-2026.png\",\"width\":1126,\"height\":1127},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/ressourcen\\\/email-sms-bfcm-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/sinch.com\\\/de\\\/ressourcen\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"E-Mail \u00d7 SMS: So gewinnen Sie 2026 die Weihnachtskundschaft f\u00fcr sich\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/de\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, E-Mail, Video & Verifizierungs-APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Mail \u00d7 SMS: So \u00fcberzeugen Sie die Kundschaft im Weihnachtsgesch\u00e4ft 2026 - Sinch","description":"Der Schl\u00fcssel zu maximalen Ums\u00e4tzen im Weihnachtsgesch\u00e4ft 2026? Kombinieren Sie E-Mail und SMS, um die Kundschaft zu binden und zum Kauf zu bewegen. Wir zeigen Ihnen, wie das geht: Laden Sie noch heute den kostenlosen Leitfaden herunter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/","og_locale":"de_DE","og_type":"article","og_title":"E-Mail \u00d7 SMS: So \u00fcberzeugen Sie die Kundschaft im Weihnachtsgesch\u00e4ft 2026 - Sinch","og_description":"Der Schl\u00fcssel zu maximalen Ums\u00e4tzen im Weihnachtsgesch\u00e4ft 2026? Kombinieren Sie E-Mail und SMS, um die Kundschaft zu binden und zum Kauf zu bewegen. Wir zeigen Ihnen, wie das geht: Laden Sie noch heute den kostenlosen Leitfaden herunter.","og_url":"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","og_image":[{"width":1126,"height":1127,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/","url":"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/","name":"E-Mail \u00d7 SMS: So \u00fcberzeugen Sie die Kundschaft im Weihnachtsgesch\u00e4ft 2026 - Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png","datePublished":"2026-10-21T13:10:21+00:00","description":"Der Schl\u00fcssel zu maximalen Ums\u00e4tzen im Weihnachtsgesch\u00e4ft 2026? Kombinieren Sie E-Mail und SMS, um die Kundschaft zu binden und zum Kauf zu bewegen. Wir zeigen Ihnen, wie das geht: Laden Sie noch heute den kostenlosen Leitfaden herunter.","breadcrumb":{"@id":"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png","width":1126,"height":1127},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/de\/ressourcen\/email-sms-bfcm-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/de\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/sinch.com\/de\/ressourcen\/"},{"@type":"ListItem","position":3,"name":"E-Mail \u00d7 SMS: So gewinnen Sie 2026 die Weihnachtskundschaft f\u00fcr sich"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/de\/#website","url":"https:\/\/sinch.com\/de\/","name":"Sinch","description":"SMS Messaging, Voice, E-Mail, Video & Verifizierungs-APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/sinch.com\/de\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/sinch.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/resources\/213563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/users\/18"}],"version-history":[{"count":0,"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/resources\/213563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/media\/213419"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/media?parent=213563"}],"wp:term":[{"taxonomy":"resources_category","embeddable":true,"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/resources_category?post=213563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}