{"id":190377,"date":"2026-06-07T14:35:08","date_gmt":"2026-06-07T14:35:08","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-meldet-gestiegenes-interesse-an-rcs-messaging-da-apple-rcs-zu-ios-18-hinzufuegt\/"},"modified":"2026-06-07T14:35:33","modified_gmt":"2026-06-07T14:35:33","slug":"sinch-meldet-gestiegenes-interesse-an-rcs-messaging-da-apple-rcs-zu-ios-18-hinzufuegt","status":"publish","type":"news","link":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-meldet-gestiegenes-interesse-an-rcs-messaging-da-apple-rcs-zu-ios-18-hinzufuegt\/","title":{"rendered":"Sinch meldet gestiegenes Interesse an RCS-Messaging, da Apple RCS zu iOS 18 hinzuf\u00fcgt"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Over 70% of Brands Predict RCS Will Become a Primary Customer Communication Channel Within Five Years<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>STOCKHOLM, Sweden <\/strong>\u2013 <strong>November 05, 2024<\/strong> \u2013 Sinch (Sinch AB (publ) \u2013 XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, reports that brands\u2019 interest in Rich Communication Services (RCS) and RCS Business Messaging (RBM) is now rising rapidly. \u00a0Sinch\u2019s discussions with an expert panel of senior marketing and digital communications specialists from major European brands that found that over 70% expect RCS to be one of their primary customer communication channels within the next five years, while 73% predict it will become the default messaging channel within a decade.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Apple\u2019s support of RCS, which was previously exclusive to Android devices, marks a significant step forward for both individuals and businesses. Individuals can now enjoy seamless rich content messaging between iPhone and Android users, as well as read receipts and group messaging. With the release of iOS 18.1 on October 28<sup>th<\/sup>, Apple now also supports RBM in select markets and carriers. Apple\u2019s support for RBM allows businesses to communicate with audiences on all devices through a single, native channel using branded, verified senders with rich and conversational capabilities. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">According to Sinch\u2019s expert panel, Apple\u2019s adoption of RCS has accelerated the channel\u2019s adoption among brands as well, with many planning or already moving to implement the new messaging standard.\u00a0 Key motivators include the \u201cverified sender\u201d feature and the ability to communicate directly with customers without the need for third-party apps \u2013 both cited as critical factors driving RCS adoption.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">When asked about their primary motivation for adding RCS to their communications strategies, most experts emphasized the opportunity to \u201cbuild innovative customer experience (CX) solutions,\u201d followed closely by the desire of a \u201csecure and verified communication channel.\u201d\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The research also revealed that 90% of experts, across sectors like financial services, insurance, and retail, believe that RCS will be \u201cextremely significant\u201d within their industries.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Sinch has already observed a notable 22% increase in RCS messaging volumes between businesses and customers from January 2023 till September 2024, indicating strong momentum. \u00a0\u201cRCS is quickly becoming a must for brands looking to enrich their customer communication strategies\u201d, said Virginie Debris, Senior Vice President of Product of messaging at Sinch. \u201cTwo-thirds of respondents believe partnerships with CPaaS vendors like Sinch are critical for success with RCS, highlighting the need for integrated, scalable solutions.\u201d \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">As brands increasingly build RCS into their omnichannel strategies, Sinch continues to lead the way, offering cutting-edge solutions catering to diverse business messaging needs and driving innovation in communication.\u00a0\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>#\u00a0\u00a0 #\u00a0 #<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Footnote:<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Sinch\u2019s expert panel comprised of 11 marketing and digital communication decision makers, directly responsible for the adoption of customer communication technology, including RCS. The experts span across industries including financial services, insurance, and retail. The findings were completed between August-September 2024.\u00a0<\/p>\n","protected":false},"featured_media":0,"template":"","news_category":[],"class_list":["post-190377","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch meldet gestiegenes Interesse an RCS-Messaging, da Apple RCS zu iOS 18 hinzuf\u00fcgt - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-meldet-gestiegenes-interesse-an-rcs-messaging-da-apple-rcs-zu-ios-18-hinzufuegt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch meldet gestiegenes Interesse an RCS-Messaging, da Apple RCS zu iOS 18 hinzuf\u00fcgt - Sinch\" \/>\n<meta property=\"og:description\" content=\"Over 70% of Brands Predict RCS Will Become a Primary Customer Communication Channel Within Five Years STOCKHOLM, Sweden \u2013 November 05, 2024 \u2013 Sinch (Sinch AB (publ) \u2013 XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, reports that brands\u2019 interest in Rich Communication Services (RCS) and RCS Business [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-meldet-gestiegenes-interesse-an-rcs-messaging-da-apple-rcs-zu-ios-18-hinzufuegt\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-07T14:35:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Powering-Trusted-Comms.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-meldet-gestiegenes-interesse-an-rcs-messaging-da-apple-rcs-zu-ios-18-hinzufuegt\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-meldet-gestiegenes-interesse-an-rcs-messaging-da-apple-rcs-zu-ios-18-hinzufuegt\\\/\",\"name\":\"Sinch meldet gestiegenes Interesse an RCS-Messaging, da Apple RCS zu iOS 18 hinzuf\u00fcgt - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#website\"},\"datePublished\":\"2026-06-07T14:35:08+00:00\",\"dateModified\":\"2026-06-07T14:35:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-meldet-gestiegenes-interesse-an-rcs-messaging-da-apple-rcs-zu-ios-18-hinzufuegt\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-meldet-gestiegenes-interesse-an-rcs-messaging-da-apple-rcs-zu-ios-18-hinzufuegt\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-meldet-gestiegenes-interesse-an-rcs-messaging-da-apple-rcs-zu-ios-18-hinzufuegt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sinch meldet gestiegenes Interesse an RCS-Messaging, da Apple RCS zu iOS 18 hinzuf\u00fcgt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/de\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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