{"id":189701,"date":"2026-06-05T15:35:32","date_gmt":"2026-06-05T15:35:32","guid":{"rendered":"https:\/\/sinch.com\/news\/grosse-nachfrage-von-grossunternehmen-nach-rcs-und-chatbots\/"},"modified":"2026-06-05T15:35:52","modified_gmt":"2026-06-05T15:35:52","slug":"grosse-nachfrage-von-grossunternehmen-nach-rcs-und-chatbots","status":"publish","type":"news","link":"https:\/\/sinch.com\/de\/news\/grosse-nachfrage-von-grossunternehmen-nach-rcs-und-chatbots\/","title":{"rendered":"Gro\u00dfe Nachfrage von Gro\u00dfunternehmen nach RCS und Chatbots"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>A third of businesses ready to use Rich Communications Services (RCS) messaging<\/em><\/li>\n\n\n\n<li><em>A quarter are already using Chat bots mostly via chat apps or social media<\/em><\/li>\n\n\n\n<li><em>23% indicate that their use of two-way (actionable) SMS has increased<\/em><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>20th July 2017, London and Stockholm<\/strong>: Ovum\u2019s Enterprise Messaging Survey 2017, launched today, explores the rapidly-evolving business-to-consumer communications market, revealing a growing business appetite for more interactive forms of enterprise messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chat bots. Developed in partnership with leading cloud-based communications provider, CLX Communications AB (XSTO:CLX), and communications solutions vendor Symsoft, the report canvassed 100 companies in seven countries to investigate their use of messaging as a channel for customer engagement, notification, and authentication. The use of A2P SMS continues to surge (Ovum forecasts 1.28tn messages by 2019 up from 1.16tn in 2016). It is an established and trusted channel by which enterprises send transactional and promotional messages, with 42% and 35% of respondents, respectively, indicating that their use of SMS for these purposes increased over the past year. However, the survey results also suggest that a higher year-on-year proportion of organizations now enable their customers to send SMS replies, for example, to reschedule an appointment or to have an SMS-based conversation with a contact center agent; 23% of respondents stated that their use of two-way SMS had increased during the previous 12 months. The strongest indication that businesses are aligning with more interactive and richer messaging formats is the growth in the deployment of Chat bots. A quarter of respondents indicated that they are using the nascent technology to automate customer interactivity with specific demographic groups such as millennials, and had already measured improvements in customer service and revenues. There is also a clear indication from the respondents that they are keen to see SMS evolve as a service, with 37% stating that new features such as custom branding, the delivery of enriched content, and read receipts, would encourage them to send more SMS. Moreover, over a third of respondents, 36%, indicated their organizations would be interested in using an enhanced SMS service, such as the Rich Communications Services (RCS) standard. From these respondents, the most appealing feature of RCS messaging was the ability to send images and videos \u2013 logos and way-finding maps from an airline, for example. This group also indicated that the capability to provide chatbot-like interaction with their customers via RCS was a draw. Interestingly, enterprises clearly value the advanced features that RCS offers. Over half of the respondents would be willing to pay between 1.5 times to three times the price of an ordinary per-message SMS. \u201cThe Enterprise Messaging Survey suggests that there is an appetite from enterprises to use richer forms of mobile messaging to engage with their customers,\u201d said Pamela Clark-Dickson, Practice Leader, Digital Communications and Social Networking, Consumer Services, Ovum. \u201cThe pressure is now on the telecoms industry to ensure that their business-to-consumer messaging services remain relevant and attractive, especially as Apple joins other chat apps in engaging with the enterprise market, via its upcoming Business Chat offering.\u201d Robert Gerstmann, Co-founder and Director CLX said: \u201cWhilst A2P SMS continues to grow, the report clearly shows that enterprises are moving past an experimental phase with new messaging formats like Chatbots and examining, more closely, how best they can engage their customers with the right format at the right time. \u201cIt\u2019s also encouraging to see that businesses clearly value a more immersive interaction with their customers. In the near future, this will be delivered by RCS type messaging services and Chat Apps allowing the Enterprise message to go beyond text to include app-like interactivity and rich media. It\u2019s everything MMS promised but unfortunately didn\u2019t deliver.\u201d <em>Originally posted on www.clxcommunications.com<\/em><\/p>\n","protected":false},"featured_media":17993,"template":"","news_category":[592],"class_list":["post-189701","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-pressemitteilungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entdecken Sie die gro\u00dfe Nachfrage von Gro\u00dfunternehmen nach RCS und Chatbots - Sinch<\/title>\n<meta name=\"description\" content=\"Der neueste Bericht von Ovum hat eine gro\u00dfe Nachfrage von Gro\u00dfunternehmen nach RCS-Messaging und Chatbots offengelegt, w\u00e4hrend er das anhaltende Wachstum von A2P-SMS best\u00e4tigt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/de\/news\/grosse-nachfrage-von-grossunternehmen-nach-rcs-und-chatbots\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entdecken Sie die gro\u00dfe Nachfrage von Gro\u00dfunternehmen nach RCS und Chatbots - 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