{"id":188777,"date":"2026-06-04T15:41:12","date_gmt":"2026-06-04T15:41:12","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/"},"modified":"2026-06-04T15:41:29","modified_gmt":"2026-06-04T15:41:29","slug":"sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram","status":"publish","type":"news","link":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/","title":{"rendered":"Sinch startet weltweite API f\u00fcr business messaging \u00fcber Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>The service enables brands to have scalable conversations with their customers using <\/em><em>Instagram DM\u2019s<\/em><em>or Stories, facilitating engaging user interaction and enhanced customer experience<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">STOCKHOLM and ATLANTA \u2013 June 2, 2021 \u2013 Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, today launched a worldwide API for business messaging through Instagram to coincide with the availability of the Messenger API for Instagram announced by Messenger from Facebook during its F8 conference. The Messenger API for Instagram enables brands to have scalable conversations with their customers using Instagram DMs or Stories, facilitating engaging user interaction and enhanced customer support. Businesses are now able to leverage the <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"682d9de8-e768-45ce-8ed1-acf9b2517ef4\" href=\"https:\/\/sinch.com\/de\/products\/apis\/messaging\/instagram\/\">Messenger API for Instagram<\/a> through Sinch\u2019s Conversation API, a single API that lets businesses create rich and engaging conversations with their customers via a range of widely used consumer channels such as WhatsApp, Facebook Messenger, SMS, MMS, RCS, and more. People and brands are exchanging messages with each other more than ever, and Instagram is an important channel for connecting customers and building long-term relationships. Instagram has more than 1 billion active accounts worldwide. According to <a href=\"https:\/\/business.instagram.com\/blog\/how-to-sell-your-products-on-instagram\">Instagram<\/a>, 81 percent of respondents said it helps them research products and services. \u201c<a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7a111850-7e57-4c76-b61c-a7242f98a540\" href=\"https:\/\/sinch.com\/blog\/how-to-simplify-customer-service-on-instagram-with-messenger-api\/\">Instagram is a powerful channel<\/a> that lets businesses engage with their customers in a simple, secure and effective way,\u201d, said Eduardo Henrique, Sinch\u2019s Chief Business Development Officer. \u201cThe results from our early access trials are very encouraging as customers appreciate the faster responses and improved customer experience that the new offering entails.\u201d Sinch had early access to the functionality behind the Messenger API for Instagram. One of the first brands that Sinch enabled to leverage the Messenger API was Leiturinha, a Brazilian children&#8217;s book club with over 800,000 followers. By leveraging API-powered direct messaging through Instagram, Leiturinha recorded a 35 percent reduction in comments of customers requesting assistance by Instagram DM\u2019s in the first 11 days. In addition to facilitating processes, business messaging through Instagram also speeds up contact with users who name the brand through mentions of Stories, which makes communication even more dynamic and interactive. As a result, the response time to calls related to direct messages decreased by 42 percent, compared to the average of the last 6 months.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>About Sinch<\/strong> Sinch brings businesses and people closer with tools enabling personal engagement. Its leading cloud communications platform lets businesses reach every mobile phone on the planet, in seconds or less, through <u>mobile messaging<\/u>, voice and video. Sinch is a trusted software provider to mobile operators, and its platform powers business-critical communications for many of the world\u2019s largest companies. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has local presence in more than 40 countries. Shares are traded at NASDAQ Stockholm: XSTO:SINCH. Visit us at sinch.com.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>For further information, please contact:<\/strong> Jeff Hasen Director of Content &amp; Communications <a href=\"mailto:jeff.hasen@sinch.com\">jeff.hasen@sinch.com<\/a><\/p>\n","protected":false},"featured_media":17896,"template":"","news_category":[592],"class_list":["post-188777","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-pressemitteilungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entdecken Sie: Sinch startet weltweite API f\u00fcr business mes - Sinch<\/title>\n<meta name=\"description\" content=\"Erm\u00f6glicht es Unternehmen, skalierbare Konversationen mit ihren Kunden \u00fcber Instagram DMs oder Stories zu f\u00fchren und so ein verbessertes, ansprechendes Kundenerlebnis zu f\u00f6rdern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entdecken Sie: Sinch startet weltweite API f\u00fcr business mes - Sinch\" \/>\n<meta property=\"og:description\" content=\"Erm\u00f6glicht es Unternehmen, skalierbare Konversationen mit ihren Kunden \u00fcber Instagram DMs oder Stories zu f\u00fchren und so ein verbessertes, ansprechendes Kundenerlebnis zu f\u00f6rdern.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T15:41:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WP-news-img-Inta-pr-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2561\" \/>\n\t<meta property=\"og:image:height\" content=\"1917\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\\\/\",\"name\":\"Entdecken Sie: Sinch startet weltweite API f\u00fcr business mes - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/WP-news-img-Inta-pr-v2.jpg\",\"datePublished\":\"2026-06-04T15:41:12+00:00\",\"dateModified\":\"2026-06-04T15:41:29+00:00\",\"description\":\"Erm\u00f6glicht es Unternehmen, skalierbare Konversationen mit ihren Kunden \u00fcber Instagram DMs oder Stories zu f\u00fchren und so ein verbessertes, ansprechendes Kundenerlebnis zu f\u00f6rdern.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/WP-news-img-Inta-pr-v2.jpg\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/WP-news-img-Inta-pr-v2.jpg\",\"width\":2561,\"height\":1917},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sinch.com\\\/de\\\/neuigkeiten\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sinch startet weltweite API f\u00fcr business messaging \u00fcber Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/de\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Entdecken Sie: Sinch startet weltweite API f\u00fcr business mes - Sinch","description":"Erm\u00f6glicht es Unternehmen, skalierbare Konversationen mit ihren Kunden \u00fcber Instagram DMs oder Stories zu f\u00fchren und so ein verbessertes, ansprechendes Kundenerlebnis zu f\u00f6rdern.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/","og_locale":"de_DE","og_type":"article","og_title":"Entdecken Sie: Sinch startet weltweite API f\u00fcr business mes - Sinch","og_description":"Erm\u00f6glicht es Unternehmen, skalierbare Konversationen mit ihren Kunden \u00fcber Instagram DMs oder Stories zu f\u00fchren und so ein verbessertes, ansprechendes Kundenerlebnis zu f\u00f6rdern.","og_url":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-06-04T15:41:29+00:00","og_image":[{"width":2561,"height":1917,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WP-news-img-Inta-pr-v2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"3 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/","url":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/","name":"Entdecken Sie: Sinch startet weltweite API f\u00fcr business mes - Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WP-news-img-Inta-pr-v2.jpg","datePublished":"2026-06-04T15:41:12+00:00","dateModified":"2026-06-04T15:41:29+00:00","description":"Erm\u00f6glicht es Unternehmen, skalierbare Konversationen mit ihren Kunden \u00fcber Instagram DMs oder Stories zu f\u00fchren und so ein verbessertes, ansprechendes Kundenerlebnis zu f\u00f6rdern.","breadcrumb":{"@id":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WP-news-img-Inta-pr-v2.jpg","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/WP-news-img-Inta-pr-v2.jpg","width":2561,"height":1917},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/de\/neuigkeiten\/sinch-startet-weltweite-api-fuer-business-messaging-ueber-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/de\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sinch.com\/de\/neuigkeiten\/"},{"@type":"ListItem","position":3,"name":"Sinch startet weltweite API f\u00fcr business messaging \u00fcber Instagram"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/de\/#website","url":"https:\/\/sinch.com\/de\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/sinch.com\/de\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/sinch.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/news\/188777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":3,"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/news\/188777\/revisions"}],"predecessor-version":[{"id":188786,"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/news\/188777\/revisions\/188786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/media\/17896"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/media?parent=188777"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/sinch.com\/de\/wp-json\/wp\/v2\/news_category?post=188777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}