{"id":209925,"date":"2026-09-15T04:32:49","date_gmt":"2026-09-15T04:32:49","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/telekom-deutschland-2\/"},"modified":"2026-09-15T11:22:33","modified_gmt":"2026-09-15T11:22:33","slug":"telekom-deutschland","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/de\/messaging\/kundenberichte\/telekom-deutschland\/","title":{"rendered":"Personalisierung f\u00fcr alle"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.telekom.de\/start\">Telekom Deutschland <\/a>is the market leader in Germany for both fixed-line and mobile revenue, offering excellent network quality coupled with a broad product portfolio and service that\u2019s second to none. Sustainability is always top of mind, but what\u2019s the best way to serve it to those that count?<\/p>\n\n<h2 class=\"wp-block-heading\">Challenge: Meeting the needs of a challenging target group<\/h2>\n\n<p class=\"wp-block-paragraph\">Telekom Deutschland wanted to launch an exciting and environmentally conscious new concept; \u201cWe Care&#8220;. One \u201cWe Care\u201d initiative encourages Telekom Deutschland customers to trade-in their old smartphones with minimum fuss, for a fair price. Handsets are then fully reconditioned, receive new batteries and screens, and brought back to the market in completely biodegradable packaging.<\/p>\n\n<p class=\"wp-block-paragraph\">This program positions Telekom Deutschland as a responsible brand invested in a more sustainable future. It also provides the opportunity to create targeted offers for a particularly fickle customer group in the telco industry \u2013 those aged 28 and younger. This group has proven to be particularly cost-conscious and challenging when it comes to <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"1851e728-b179-475c-b843-e7a1a156b127\" href=\"https:\/\/sinch.com\/blog\/5-keys-to-increasing-customer-loyalty-with-mobile-messaging\/\">building brand loyalty.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Armed with the knowledge that younger audiences tend to ignore more traditional forms of communication, Telekom Deutschland turned to Sinch for Marketing for ideas on a new way to boost engagement levels.<\/p>\n\n<p class=\"wp-block-paragraph\">Typically, Telekom Deutschland relied on <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7b9d500a-f0c1-493f-9774-78cfe10abc7f\" href=\"https:\/\/sinch.com\/de\/messaging\/sms-api\/\">standard SMS<\/a> or <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"443dd646-3a47-4d15-aae1-bc1fd3aae479\" href=\"https:\/\/sinch.com\/de\/produkte\/e-mail\/\">email<\/a> to advise on new launches and promotions, occasionally creating videos or adverts. Driving customers to the website, or to the store to cash in on an offer, was the usual CTA. Finding a better, more <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"659347ba-bec3-4ac3-ae12-6bd4e198c69d\" href=\"https:\/\/sinch.com\/de\/blog\/omnichannel-kundenservice\/\">omnichannel <\/a>way to drive <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7566c350-ac0f-497f-9da8-b198b5807afc\" href=\"https:\/\/sinch.com\/blog\/mobile-customer-engagement\/\">customer engagement<\/a> was key.<\/p>\n\n<p class=\"wp-block-paragraph\">Creating and delivering a personalized SMS linking to a personalized video about the \u201cWe Care\u201d program and the custom offers available was the perfect fit.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-17285\" width=\"1536\" height=\"672\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Sinch-DT-with-name-1536x672-1.png\" alt=\"Woman receiving a personalized text\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Sinch-DT-with-name-1536x672-1.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Sinch-DT-with-name-1536x672-1-300x131.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Sinch-DT-with-name-1536x672-1-768x336.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Sinch-DT-with-name-1536x672-1-1024x448.png 1024w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Solution: Creating the perfect personalized video<\/h2>\n\n<p class=\"wp-block-paragraph\"><a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"01f20285-58c8-4f6e-9ba1-0c9460e066c9\" href=\"https:\/\/sinch.com\/de\/losungen\/marketing-teams\/\">Sinch for Marketing<\/a> worked with Telekom Deutschland throughout the production process, alongside their existing lead agency, to ensure the creation of an exciting and engaging video suited to a variety of channels and scenarios.<\/p>\n\n<p class=\"wp-block-paragraph\">Commenting on the process, Lutz Heinel, Creation Center, Telekom Deutschland said, \u201cSinch for Marketing is the only partner that can program such complexity \u2013 bringing together creativity and an understanding of the key elements that will generate individual interest and action.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Thanks to the power of Sinch\u2019s personalized messaging platform, we enabled Telekom Deutschland to connect 1:1 with their customers, communicating their first name, current device, and an individualized offer (among other variables). This allowed Telekom Deutschland to deliver each customer the offer that best suited them. In addition, A\/B tests were run to see which performed better, standard SMS or SMS plus personalized video. The winner was clear.<\/p>\n\n<h2 class=\"wp-block-heading\">Results: Sending open rates through the roof<\/h2>\n\n<p class=\"wp-block-paragraph\">The \u201cWe Care\u201d personalized video SMS launched mid-January 2020, and ran through to the end of the month. The campaign resulted in a 45% open and watch rate, with Telekom Deutschland enjoying sales conversions double that of standard SMS.<\/p>\n\n<p class=\"wp-block-paragraph\">Telekom Deutschland now plans to convert what started as a trial into an ongoing program in support of the \u201cWe Care\u201d targeted offers. The flexibility of the Sinch for Marketing platform ensures that making tweaks to the original video as new offers get added or retired is a breeze.<\/p>\n","protected":false},"author":19,"featured_media":60458,"template":"","meta":{"_acf_changed":false},"class_list":["post-209925","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personalisierung f\u00fcr die Nation entdecken\u00a0\u2013 Sinch<\/title>\n<meta name=\"description\" content=\"Finden Sie heraus, wie die Kunden von Sinch personalisiertes Video-Messaging nutzen, um anspruchsvolle Zielgruppen zu erreichen und das Engagement enorm zu steigern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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