{"id":196908,"date":"2026-07-08T03:16:20","date_gmt":"2026-07-08T03:16:20","guid":{"rendered":"https:\/\/sinch.com\/customer-stories\/nespresso-2\/"},"modified":"2026-07-08T03:16:20","modified_gmt":"2026-07-08T03:16:20","slug":"nespresso","status":"publish","type":"customer-stories","link":"https:\/\/sinch.com\/de\/kundenberichte\/nespresso\/","title":{"rendered":"Wie Nespresso mit Conversational RCS ein h\u00f6heres Customer Engagement f\u00f6rdert"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nespresso,\u00a0die Premium-Kaffeemarke von Nestl\u00e9,\u00a0ist\u00a0bei Kaffeeliebhabern auf der ganzen Welt\u00a0f\u00fcr ihre Hochdruck-Einzelportions-Kaffeemaschinen\u00a0und Kapseln bekannt.\u00a0Um seinen Kaffee noch zug\u00e4nglicher zu machen,\u00a0bietet Nespresso ein\u00a0monatliches\u00a0Abonnement-Programm an,\u00a0das es Kunden erm\u00f6glicht:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eine neue Maschine\u00a0mit Rabatt zu kaufen\u00a0<\/li>\n\n\n\n<li>Guthaben f\u00fcr Nespresso-Produkte zu erhalten\u00a0<\/li>\n\n\n\n<li>Kaffee-Zustellungen zu automatisieren\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aber\u00a0so einfach und bequem das Programm auch ist, die\u00a0Vorteile\u00a0und Bedingungen\u00a0waren zu komplex, um sie\u00a0durch die\u00a0Zeichenbegrenzung von 160 Zeichen bei SMS zu\u00a0erkl\u00e4ren.\u00a0Nespresso ben\u00f6tigte\u00a0einen ansprechenden\u00a0und flexiblen\u00a0Weg,\u00a0um\u00a0Kunden f\u00fcr den\u00a0Abonnement-Service zu begeistern.\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=XlNuFgSZcI4\" class=\"lazy-video-link\" data-lazy-video=\"XlNuFgSZcI4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/XlNuFgSZcI4\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/XlNuFgSZcI4\/maxresdefault.jpg\" alt=\"How Nespresso increased conversion rates with RCS for Business\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=XlNuFgSZcI4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/XlNuFgSZcI4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/XlNuFgSZcI4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=XlNuFgSZcI4\",\n    \"name\": \"How Nespresso increased conversion rates with RCS for Business\",\n    \"description\": \"What do you do when 160 characters isn't enough to tell your story?\\n\\nIf you're Nestl\\u00e9 Nespresso SA, you create something entirely new.\\n\\nSinch is proud to have partnered with them to elevate their mobile messaging strategy. Using the interactive power of Google RCS for Business, they transformed a complex subscription process into a rich, conversational journey.\\n\\nThe outcome? A more intuitive experience for their customers and an impressive +11% uplift in conversion versus SMS.\",\n    \"uploadDate\": \"2026-04-14T17:25:37+00:00\",\n    \"duration\": \"PT2M17S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Kunden in Kaffee-Detektive verwandeln\u00a0mit RCS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mit der Hilfe von Sinch und\u00a0Google entwickelte Nespresso ein\u00a0interaktives Erlebnis\u00a0mit\u00a0RCS\u00a0for Business. Sie bauten die\u00a0Kampagne rund um Nespressos Thema \u201eThe Mystery of the Lost Coffee\u201c auf und luden Nutzer dazu ein, \u201eKaffee-Detektive\u201c zu werden.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und so\u00a0hat es funktioniert:\u00a0<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Nutzer mit kompatiblen Ger\u00e4ten erhalten eine funktionsreiche, interactive RCS message, w\u00e4hrend andere eine dialogorientierte Rich-SMS erhalten.\u00a0<\/li>\n\n\n\n<li>Die \u201eErmittlung\u201c f\u00fchrte die Nutzer durch eine Reihe von Fragen,\u00a0um\u00a0ihre Kaffeekonsumgewohnheiten und Einstellungen herauszufinden.\u00a0<\/li>\n\n\n\n<li>Der Chatbot empfahl die am besten geeignete Kaffeemaschine und das ideale Abonnement-Angebot f\u00fcr ihre Bed\u00fcrfnisse.\u00a0<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDieses Projekt stellte einen echten Durchbruch in unserer mobilen CRM-Strategie dar\u201c, sagte\u00a0Arnaud\u00a0Caillon, Data CRM E-Business Director bei Nespresso France. \u201eDank des Supports der Teams von Sinch und Google konnten wir ein komplexes Angebot in ein ansprechendes dialogorientiertes Erlebnis verwandeln, das auf unser Brand-Storytelling abgestimmt ist.\u201c\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">F\u00f6rderung von\u00a0Engagement und\u00a0Konversionen\u00a0mit RCS\u00a0for Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Kampagne lieferte\u00a0noch bessere\u00a0Ergebnisse, als Nespresso erwartet hatte. Neben\u00a0einer\u00a0Klickrate von 15 %\u00a0und einer Abschlussquote von 36 %\u00a0generierte\u00a0das dialogorientierte RCS-Erlebnis\u00a02,3-mal mehr Abschl\u00fcsse\u00a0als\u00a0das Rich-SMS-Fallback-Erlebnis.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Vergleich zu anderen Kan\u00e4len generierte RCS\u00a09 % mehr Konversionen als E-Mail und\u00a011 % h\u00f6here Konversionen als SMS.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDieser dialogorientierte Ansatz best\u00e4tigte das volle Potenzial von RCS als strategischer Kundenbeziehungskanal\u201c,\u00a0sagte Arnaud. \u201eEs \u00f6ffnet die T\u00fcr f\u00fcr noch personalisiertere Szenarien rund um Kaffee-Einstellungen und das Nespresso-Universum, direkt angebunden an unsere Produktabl\u00e4ufe oder integrierte Warenkorb-Erg\u00e4nzungen.\u201c<\/p>\n","protected":false},"author":19,"featured_media":184588,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"customer_stories_industry":[605],"customer_stories_products":[650],"class_list":["post-196908","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-einzelhandel","customer_stories_products-rich-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie Nespresso mit RCS das Customer Engagement f\u00f6rdert<\/title>\n<meta name=\"description\" content=\"Entdecken Sie, wie Nespresso France Rich Communication Services (RCS) nutzte, um Kunden auf eine Reise zu seinem Abonnement-Programm mitzunehmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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