{"id":198978,"date":"2026-07-26T02:44:49","date_gmt":"2026-07-26T02:44:49","guid":{"rendered":"https:\/\/sinch.com\/blog\/vertrauensluecke-im-finanzwesen\/"},"modified":"2026-07-26T03:44:49","modified_gmt":"2026-07-26T03:44:49","slug":"vertrauensluecke-im-finanzwesen","status":"publish","type":"blog","link":"https:\/\/sinch.com\/de\/blog\/vertrauensluecke-im-finanzwesen\/","title":{"rendered":"Pers\u00f6nliches Vertrauen im Bildschirm-Zeitalter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fifty years ago, banking wasn\u2019t convenient, but it was highly trustworthy; it would take a vast conspiracy to spoof an entire banking branch.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Modern banks&#8216; owned apps could be classed as digital branches. They\u2019re well used as transaction portals but don\u2019t come near to offering the kind of brand experiences and messages customers once expected. Many customers switch off in-app messaging, either literally or by ignoring them.<\/p>\n\n<p class=\"wp-block-paragraph\">So if one kind of messaging is ignored and the others are justifiably viewed with suspicion, what&#8217;s a bank to do? Banking is now a messaging business. Every customer conversation, from marketing and sales to service and support, depends on trust. That&#8217;s why closing the trust gap is a strategic imperative. Those in the financial sector who create a single, trustworthy user journey across multiple platforms will find a powerful, uncontested competitive advantage, protecting their operations and winning the battle for long-term customer loyalty.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-5055\"><p class=\"h5 m-0\" id=\"toc-title-5055\">Inhalt<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-modern-trust-crisis-in-banking\">The modern trust crisis in banking<\/a><a class=\"scrollme link-body-color\" href=\"#banking-is-a-communications-business-engagement-and-trust-are-essential\">Banking is a communications business \u2013 engagement and trust are essential<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-business-impact-of-the-trust-gap\">The business impact of the trust gap<\/a><a class=\"scrollme link-body-color\" href=\"#customer-retention-depends-on-multichannel-comms\">Customer retention depends on multichannel comms<\/a><a class=\"scrollme link-body-color\" href=\"#phishy-messaging-limits-revenue-growth-and-customer-expansion\">Phishy messaging limits revenue growth and customer expansion<\/a><a class=\"scrollme link-body-color\" href=\"#trusted-messaging-decreases-servicing-costs\">Trusted messaging decreases servicing costs<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#trust-and-engagement-across-your-comms-ecosystem\">Trust and engagement across your comms ecosystem<\/a><a class=\"scrollme link-body-color\" href=\"#building-a-true-multichannel-customer-experience\">Building a\u00a0 true multichannel customer experience<\/a><a class=\"scrollme link-body-color\" href=\"#bringing-bank-grade-trust-to-non-bank-channels\">Bringing bank-grade trust to non-bank channels<\/a><a class=\"scrollme link-body-color\" href=\"#reducing-friction-building-trust\">Reducing friction, building trust<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#about-sinch-the-communications-platform-for-financial-trust\">About Sinch: The communications platform for financial trust<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">The modern trust crisis in banking<\/h2>\n\n<p class=\"wp-block-paragraph\">It&#8217;s 1969 and you&#8217;re taking your paycheck into your bank&#8217;s local branch. It&#8217;s never crossed your mind to ask, &#8222;Is this really my bank?&#8220;<\/p>\n\n<p class=\"wp-block-paragraph\">While modern banking customers don\u2019t have to make a trip to the branch, the price of digital convenience is the loss of that in-person verification.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">With banking \u2013 and other financial activities \u2013 now exclusively conducted online, organisations face a modern trust crisis, one that needs solving to secure customer loyalty.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Banking is a communications business \u2013 engagement and trust are essential<\/h3>\n\n<p class=\"wp-block-paragraph\">You may think you\u2019re in the financial sector, but banking is now a messaging business, from payment confirmations and customer support, to collections and marketing. Where the branch \u2013 and even letter-headed post \u2013 had customer confidence built in, the modern bank has to create it across its messaging ecosystem.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">And that creates a challenge. According to a recent <a href=\"https:\/\/sinch.com\/?post_type=resources&amp;p=3967\">Sinch report<\/a>, the channels customers engage with most \u2013 email, SMS and WhatsApp \u2013 are also the most vulnerable to fraud. Meanwhile, the most secure channels struggle to attract the same level of engagement.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Security is, of course, paramount for banking messages. But there\u2019s little point in any message that few customers see.<\/p>\n\n<h4 class=\"wp-block-heading\">In Asia Pacific (APAC), the most engaging channels can also create the greatest fraud exposure<\/h4>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Channel<\/strong><\/th><th><strong>Customer Engagement<\/strong><\/th><th><strong>Fraud Exposure<\/strong><\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/sinch.com\/de\/blog\/finanzkommunikations-erkenntnisse\/\">Banking App Inbox<\/a><\/td><td>Medium<\/td><td>Low<\/td><\/tr><tr><td><a href=\"https:\/\/sinch.com\/de\/blog\/finanzkommunikations-erkenntnisse\/\">SMS<\/a><\/td><td>High<\/td><td>High<\/td><\/tr><tr><td><a href=\"https:\/\/sinch.com\/de\/blog\/finanzkommunikations-erkenntnisse\/\">Email<\/a><\/td><td>High<\/td><td>High<\/td><\/tr><tr><td>WhatsApp<\/td><td><a href=\"https:\/\/www.infobip.com\/blog\/whatsapp-statistics\">Very High<\/a><\/td><td><a href=\"http:\/\/www.kaspersky.com\/about\/press-releases\/phishing-in-messenger-apps-whats-new\">Very High<\/a><\/td><\/tr><tr><td>Phone Calls<\/td><td><a href=\"https:\/\/www.qualtrics.com\/m\/www.xminstitute.com\/wp-content\/uploads\/2025\/02\/XMI_RR-DS_ChannelPrefsPriorities-Global-2025-3.pdf\">Medium<\/a><\/td><td><a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/financial-services\/deepfake-banking-fraud-risk-on-the-rise.html\">Very High<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/batch.com\/ressources\/etudes\/benchmark-notifications-push-crm-mobile\">Push Notifications<\/a><\/td><td>Medium<\/td><td>Medium<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Trust and security are two different things. And you need both.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Securing messaging channels isn\u2019t enough in itself. Messages must also look legitimate too. <a href=\"https:\/\/sinch.com\/de\/blog\/kundenkommunikation-studie-2025\/\">53% of consumers have ignored a legitimate message<\/a> from a brand because it looked suspicious.\u00a0<br \/><\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                In the last year, have you received a message from a business that seemed suspicious even though it was legitimate?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;53&quot;,&quot;27&quot;,&quot;19&quot;]\" data-chart-colors=\"[&quot;#159499&quot;,&quot;#d3402a&quot;,&quot;#7a7a7a&quot;]\" data-chart-titles=\"[&quot;Yes&quot;,&quot;No&quot;,&quot;I&#039;m not sure&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #159499\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>53%<\/span> Yes            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #d3402a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>27%<\/span> No            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #7a7a7a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>19%<\/span> I&#8217;m not sure            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">And that&#8217;s perhaps understandable. <a href=\"https:\/\/asianbusinessreview.com\/information-technology\/news\/identity-hijacking-consumes-84-all-apac-fraud-cases-survey-finds\">One survey found<\/a> that 53% of APAC consumers experienced fraud in 2025, with phishing cited as the most common entry point (61%). <a href=\"https:\/\/www.mcafee.com\/ai\/news\/ai-voice-scam\/\">77% of AI voice cloning attacks successfully steal money<\/a>.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Just getting customers to trust your messaging on these platforms more will open them to more risk of fraud. Keeping people safe is a core part of trust \u2013 <a href=\"https:\/\/sinch.com\/?post_type=resources&amp;p=3967\">73% of customers<\/a> who say their bank keeps their personal information and account secure also trust their bank.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b>Ultimately, building and maintaining customer confidence requires a two-prong approach \u2013 your messaging needs to <\/b><b>be <\/b><b>secure and <\/b><b>feel <\/b><b>secure.<\/b><\/p><\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">That\u2019s what we\u2019re calling the trust gap \u2013 closing it is the key to protecting customer relationships, reducing risk and driving long-term growth.<\/p>\n\n<h2 class=\"wp-block-heading\">The business impact of the trust gap<\/h2>\n\n<p class=\"wp-block-paragraph\">When society trusts financial systems, <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S1042443124000258\">customer anxiety and market panic disappear<\/a>.\u00a0 That macro dynamic can be seen at the customer level too \u2013 every message, for better or worse, impacts customer trust and therefore behaviour. That has a flow on effect to revenue, operational costs, retention and more.\u00a0<br \/><\/p>\n\n<h3 class=\"wp-block-heading\">Customer retention depends on multichannel comms<\/h3>\n\n<p class=\"wp-block-paragraph\">While security is essential to retaining customers, limiting your messaging to just your banking app can make it more difficult to build loyalty, promote new services, and maintain strong customer relationships.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.redpointglobal.com\/press-releases\/redpoint-survey-majority-of-consumers-say-banks-are-failing-to-meet-expectations-for-personalized-experiences\/\">Most consumers<\/a> say banks should have seamless communications and interactions across all channels, but less than half feel their bank is achieving this. At the same time, <a href=\"https:\/\/www.fool.com\/money\/research\/digital-banking-trends\/\">76% of customers are happy to switch<\/a> to a bank that better suits their needs \u2013 and those delivering seamless experiences across channels report <a href=\"https:\/\/www.forrester.com\/press-newsroom\/forrester-2025-customer-obsession-awards\/\">51% better customer retention.<\/a><\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b>In short, fail to meet your customers where they are, and it won\u2019t be long until a competitor will.&nbsp;&nbsp;<\/b><\/p><\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Phishy messaging limits revenue growth and customer expansion<\/h3>\n\n<p class=\"wp-block-paragraph\">Messaging outside of the banking app isn\u2019t without issue. Send unverifiable marketing messages and many consumers will categorise them as &#8218;phishy&#8216;, then reflexively ignore the message or even block the sender. This limits you to in-app conversations, where users are looking to complete a transaction and not in the mindset to consider broader financial growth, new products, or fun promotions. Some customers may also have turned off all but essential notifications.<\/p>\n\n<p class=\"wp-block-paragraph\">Together this creates engagement decay, significantly reducing the ROI of marketing sends and limiting upsell and cross-sell opportunities. And that&#8217;s a problem. <a href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/my\/pdf\/customer-centricity-in-retail-banking-2.pdf\">Banks that run digital cross-selling campaigns<\/a> report up to 7x higher product conversion rates, 1.5x higher product uptake, and 2x higher income returns year-on-year per customer.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Trusted messaging decreases servicing costs<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Even a clunky authentication message or poorly timed fraud alert can trigger suspicion in your users. They\u2019ll then dial into your call centre for confirmation, moving from low-cost self-serve and automated channels to high-cost ones.<\/p>\n\n<p class=\"wp-block-paragraph\">What should have been a low-cost digital interaction then needs human involvement. That increases servicing costs, delays the resolution, adds friction to the customer journey, and increases operational pressure.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/07\/SI-Blog-sinch_trust_decay_funnel.svg\" alt=\"\" class=\"wp-image-196913\" \/><figcaption class=\"wp-element-caption\"><em>Trust decay funnel<\/em><\/figcaption><\/figure>\n\n<ol class=\"wp-block-list\">\n<li>Suspicious communication<\/li>\n\n\n\n<li>Customer hesitation<\/li>\n\n\n\n<li>Lower engagement<\/li>\n\n\n\n<li>More service friction and cost<\/li>\n\n\n\n<li>Reduced loyalty<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Trust and engagement across your comms ecosystem<\/h2>\n\n<p class=\"wp-block-paragraph\">Banks face a seemingly lose-lose choice: limit messaging to only highly secure apps and sacrifice engagement, or message outside the apps and risk eroding trust.<\/p>\n\n<p class=\"wp-block-paragraph\">The solution might be to stop thinking about the choice as a binary. When both kinds of messaging work together, organisations can extend bank-grade trust outside of the app. Instead of fragmented interactions across disconnected channels, customers experience one recognisable journey, reinforcing trust and boosting engagement at the same time.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Building a\u00a0 true multichannel customer experience<\/h3>\n\n<p class=\"wp-block-paragraph\">For customers, multichannel messaging has become the expected default \u2013 when interacting with friends or even favorite retailers, conversations continue across touchpoints, creating lower-friction and more reassuring journeys. It&#8217;s why customers say that having to <a href=\"https:\/\/sinch.com\/de\/der-stand-der-kundenkommunikation\/kapitel\/branchen-einblicke\/\">repeat themselves when switching channels<\/a> is frustrating (42%), wastes their time (24%), and makes them lose trust in the business (15%).<br \/><\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-53cef9866b10ff6573c29af3dd6e3255\">\r\n            \u201cBanks and fintech organisations often see messaging channels as separate from the app experience \u2013 they\u2019re not. They\u2019re all part of the same customer experience, so your messaging channels reinforce and complement how you\u2019re using your app to connect with customers.\u201d         <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/Alejandro-Murcia.png\" alt=\"Foto von Alejandro Murcia\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-53cef9866b10ff6573c29af3dd6e3255\">\r\n                        Alejandro Murcia                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Director of Global Financial Services, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h4 class=\"wp-block-heading\">Connecting the conversation dots<\/h4>\n\n<p class=\"wp-block-paragraph\">Sinch\u2019s Conversation API brings channels like SMS, WhatsApp and social messaging into a single platform, while the broader Sinch platform also supports voice and email. Meanwhile, integrations mean conversation data can be surfaced inside existing banking systems. Support agents using Salesforce or Zendesk can see a customer\u2019s recent SMS fraud alert, that they clicked a verification link, or abandoned a chatbot conversation before calling support.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Marketing or customer updates also play a part in building this experience. When customers can see related messages, notifications or actions reflected inside their banking app, external messages become easier to recognise and trust.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Together, this creates communications that feel like part of a single relationship rather than a series of disconnected transactions.<\/p>\n\n<h3 class=\"wp-block-heading\">Bringing bank-grade trust to non-bank channels<\/h3>\n\n<p class=\"wp-block-paragraph\">Modern messaging tech add stronger trust signals to channels that are more associated with phishing and impersonation. Verified identities, branded sender experiences and stronger authentication help protect customer trust \u2013 and engagement along with it.<br \/><\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-6b36dd9b715d0caa7b87e9bf133b45f6\">\r\n            &#8222;What we&#8217;re saying is to meet customers where they are&#8230; how they talk to friends and family. If we can tap into that, we can give them a better experience. &#8230;If we&#8217;re not reaching customers on these channels, we&#8217;re probably not addressing that part of the market.&#8220;        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-6b36dd9b715d0caa7b87e9bf133b45f6\">\r\n                        Peter I&#8217;Bell                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Channel Partner Manager at WhatsApp<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sinch.com\/webinars\/omnichannel-engagement-financial-services-meta\/\"><em>Watch: Omnichannel engagement in financial services with Meta<\/em><\/a><\/p>\n\n<h4 class=\"wp-block-heading\">RCS (Rich Communication Services)<\/h4>\n\n<p class=\"wp-block-paragraph\">While RCS\u2019 interactivity brings huge potential for more engaging customer journeys, it\u2019s arguably the security upgrades that will have the most impact. Official logos, verified sender checkmarks and branded profiles help customers quickly recognise legitimate communications and make impersonation far more difficult for fraudsters. <a href=\"https:\/\/sinch.com\/de\/der-stand-der-kundenkommunikation\/kapitel\/branchen-einblicke\/\">More than half (59%) of consumers<\/a> find RCS messages with trust marks significantly more trustworthy for OTPs than standard SMS, with 55% of financial institutions seeing RCS as a potential game changer.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/03\/SI-Blog-RCS-vs-SMS-01-1024x778.jpg\" alt=\"Bild zu Business-RCS vs. SMS\" class=\"wp-image-63266\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/03\/SI-Blog-RCS-vs-SMS-01-1024x778.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/03\/SI-Blog-RCS-vs-SMS-01-300x228.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/03\/SI-Blog-RCS-vs-SMS-01-768x584.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/03\/SI-Blog-RCS-vs-SMS-01.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Standard SMS vs\u00a0 RCS<\/em><\/figcaption><\/figure>\n\n<h4 class=\"wp-block-heading\">WhatsApp Business API<\/h4>\n\n<p class=\"wp-block-paragraph\">With verified business profiles in WhatsApp messaging, you get end-to-end encryption and richer experiences. Brand names, logos, and a blue verification tick add instant recognition and comfort for users.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Interactive features including images, documents, buttons, carousels and conversational workflows so customers can track requests, complete verification steps, receive support or take action from inside the conversation.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/02\/SI-Blog-Comparison-WhatsApp-verified-vs-unverified-business-profile.webp\" alt=\"Zwei Telefonbildschirme, die einen verifizierten Gesch\u00e4fts-Chat mit einem Chat von einem unbekannten Absender vergleichen, der Melde- und Blockieroptionen enth\u00e4lt\" class=\"wp-image-164930\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/02\/SI-Blog-Comparison-WhatsApp-verified-vs-unverified-business-profile.webp 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/02\/SI-Blog-Comparison-WhatsApp-verified-vs-unverified-business-profile-300x214.webp 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/02\/SI-Blog-Comparison-WhatsApp-verified-vs-unverified-business-profile-768x549.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Standard Whatsapp vs verified business profiles<\/em><\/figcaption><\/figure>\n\n<h4 class=\"wp-block-heading\">Email authentication and branded inbox experiences<\/h4>\n\n<p class=\"wp-block-paragraph\">Email security basics like SPF, DKIM, and DMARC can flag phishing to your users, helping them feel more confident when interacting with legitimate emails. BIMI (Brand Indicators for Message Identification) takes this one step further. It displays your brand logo alongside authenticated emails \u2013 a fast way to reassure customers in their inbox.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/07\/EN-MJ-BMI-Mockups.webp\" alt=\"\" class=\"wp-image-196764\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/07\/EN-MJ-BMI-Mockups.webp 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/07\/EN-MJ-BMI-Mockups-300x214.webp 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/07\/EN-MJ-BMI-Mockups-768x548.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Reducing friction, building trust<\/h3>\n\n<p class=\"wp-block-paragraph\">Counterintuitively, security measures that feel difficult, disruptive, or unfamiliar can breed suspicion. By streamlining experiences without impacting security, organisations can reinforce trust and engagement simultaneously.<\/p>\n\n<h4 class=\"wp-block-heading\">Flash Calls remove verification labour<\/h4>\n\n<p class=\"wp-block-paragraph\">Sinch Flash Calls replace an OTP, eliminating any steps at the user\u2019s end. It verifies a user&#8217;s identity by placing a brief automated call to the registered phone number. The customer doesn\u2019t even need to answer. There is no need to cut and paste a verification code either. It\u2019s a fast, seamless process that also maintains strong authentication standards. Sinch Flash Calls can also slash authentication costs by up to 50% compared to standard SMS one-time passwords.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-4653928f4b816a4cad4a01655258f821\">\r\n            \u201cInstead of the one-time code being in the payload of a message or voice call, it\u2019s actually in the calling party of that missed call.&#8220;        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/08\/lee-suker-headshot.png\" alt=\"Foto von Lee Suker\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-4653928f4b816a4cad4a01655258f821\">\r\n                        Lee Suker                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Head of Authentication, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h4 class=\"wp-block-heading\">AI-powered voice calls<\/h4>\n\n<p class=\"wp-block-paragraph\">AI voice technologies are now so advanced that they\u2019re a viable option for real-time support. Customers can easily resolve issues, verify information or complete routine tasks without navigating menus or waiting in call centre queues. Housed within secure banking apps these voice calls wouldn\u2019t have the risk of impersonation that comes with other voice channels.\u00a0<br \/><\/p>\n\n<h2 class=\"wp-block-heading\">About Sinch: The communications platform for financial trust<\/h2>\n\n<p class=\"wp-block-paragraph\">Sinch&#8217;s communications platform closes the trust gap for financial institutions by delivering one secure, recognisable experience across every channel.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Trusted by 200,000+ businesses globally \u2013 including HSBC, Visa, Paypal, Nationwide and Allianz \u2013 we help enterprise banks and fintechs combine high-engagement external channels (SMS, WhatsApp, Email, RCS) with bank-grade security.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Our AI-powered Customer Communications Cloud helps financial institutions deliver trusted communications across every channel. Verified identities and friction-reducing tools for authentication, including Flash Calls, help ensure every message is both secure and engaging.<\/p>\n","protected":false},"author":72,"featured_media":161630,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[357],"class_list":["post-198978","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schlie\u00dfen der Vertrauensl\u00fccke in der Bankkommunikation - Sinch<\/title>\n<meta name=\"description\" content=\"Sichere Kan\u00e4le gewinnen nicht immer das Vertrauen der Kunden. 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