RCS

Sinch RCS: An experience worth texting about

Have you heard? Rich Communication Services (RCS) business messaging is changing the playing field for customer communications, offering secure, interactive, and unforgettable conversations that take customer engagement to new heights. Ready to up your messaging game?

  • Simple
    App-like experience right in your customer’s native messaging inbox

  • Secure
    Branded, verified profiles show your customers exactly who they’re talking to

  • Rich
    Interactive features and enhanced analytics help boost your success 

Talk to an expert
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100,000+ CUSTOMER-OBSESSED BUSINESSES RELY ON SINCH

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  • Local & global knowledge

  • Pricing options

  • Specific expertise

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Score big with every RCS message you send

Free RCS strategy session
3-7x
Higher click-through rates than Rich SMS
2.5x
Conversion rate of SMS
90%
Open rate within 15 minutes

EasyPark Group keeps millions of users informed

EasyPark Group relies on RCS and SMS to send time-critical notifications across markets. And with RCS, verified senders ensure users know the messages are authentic.
97%
delivery rate
Millions
of messages delivered
Read the customer story
How EasyPark Group keeps users informed with RCS

Printemps Paris offers personal shopping assistance

High-end department store Printemps uses RCS to offer customers a five-star personal shopper experience, giving gift recommendations that are accessible anywhere they can use their mobile phone.
3x
more redirects with RCS than Rich SMS
12%
increase in redirections
Read the customer story

Picard increased customer engagement by 42%

Retailer Picard built a conversational RCS experience to inspire holiday gatherings, allowing customers to customize menus based on dietary preferences, budget, and even their desire to cook.
42%
increase in customer engagement
3x
higher click-through rate
Read the customer story
How Picard increased customer engagement with conversational RCS

What is RCS?

Every text message becomes a five-star experience

Interactive features? Check. Enhanced security? Check! RCS takes text messaging to the next level with rich media, verified sender profiles, and more. With over a billion active users worldwide, Apple support on the horizon, and a bunch of powerful features, it’s no wonder business adoption of RCS is skyrocketing.

Get RCS ready
Image for Every text message becomes a five-star experience

Branded messaging

Show your brand’s logo, email address, website, and phone number in every interaction.

Verified senders

Every message comes from a verified sender profile with your business’ name and logo, so recipients know it’s really you.

Rich media

Integrating maps, videos, images, and more in your messages helps boost engagement.

Dynamic elements

Let recipients interact with your messages via forms, buttons, and quick replies.

Actionable analytics

Use insights like handset delivery receipts and read receipts to improve your messaging strategies and ROI.

Secure

RCS supports end-to-end encryption for top-notch security.

Say “hello” to next-level messaging

Why RCS is a Game-Changer for Businesses

FAQs

Frequently asked questions about RCS

RCS Business Messaging (RBM) is only available on Android today, but Apple has confirmed they will begin supporting RCS this fall. This opens the door to improved messaging experiences across even more devices.

Text Capabilities 
RCS
Ability to send more characters depending on the message type.

SMS
Send up to 160 characters in a single message.

Media capabilities
RCS
Rich cards with media, text, and even suggested replies and actions for your users, supporting JPG, PNG, video, and audio.

SMS
No images or suggested actions can be included (but you can send images and links in MMS messages). 

User experience
RCS
Offers features like interactive buttons and quick-reply buttons.

SMS
Offers text chat features only.

Engagement
RCS
Very high — 90% of rich media messages are opened within 15 minutes, and customers engage with RCS content for up to 45 seconds.

SMS
Very high — historically has had an open rate of over 90%.

Branding opportunities
RCS
All messages include a brand logo and verified sender information.

SMS
Some countries allow for Alpha Sender IDs. Only available in select markets and rules differ about when these can be used.

RCS has full operator coverage in several countries today, while other countries offer full support via Google’s Jibe Cloud or partial support with a selection of local mobile operators providing RCS.

Operator support and coverage for RCS is growing. Learn more about the potential of RCS.

RCS helps businesses drive meaningful actions across the customer journey. Verified, branded senders benefit all businesses across verticals to build trust and recognition with their end users. This is true for businesses sending one-way and two-way messages.

RCS is also great for brands that want to create a more secure, personalized, and engaging experience, similar to what’s possible on platforms like WhatsApp, but without needing a separate app. The key is to meet your customers where they are – whether that’s on RCS, SMS, WhatsApp, or another channel.